Cheap brands are watered down: Drug store brands can make a big bottle seem cheap, when in actuality it's diluted too much to give you the results you're seeking. Our products have higher concentrations of quality active ingredients in order to maximize the effects on your hair. This will allow you to use less and receive more noticeable results. You may spend more on the bottle because the ingredients are higher quality and more concentrated, but you'll replace it less frequently which means you'll end up saving money.

 No Guarantee : Your stylist is the only one who is knowledgeable enough to know which shampoo, conditioner and styling products are right for your hair texture, density, life style and desired result. When you buy in a drug store, you're taking a guess and more than likely spending money on items that won't give you the results you need.

You don't know what's REALLY in that bottle: Retailers that are not hair salons are not legally allowed to sell salon brand products. This means they often obtain these brands from wholesalers who go out of business or have shady business practices (notice how they never have an entire product line in stock, only bits and pieces).