Year four of our county-wide
Attendance Awareness Campaign

Themes for September: 
Elementary School - 
I love going to school because.....

Key Message:   
  • A love for learning starts early. Build the habit of good attendance -- early school success goes hand-in-hand with good attendance.

Middle and High School -
"School is your first and most important job!"

Key Message:     
  • You're learning more than math and reading. You're learning to show up for school on time every day, so that when you graduate and get a job you'll know how to show up for work on time every day.
Communication Tools/Strategies for Parents:
Ask parents about the importance of school attendance in the early grades, and they can tell you why showing up every day matters. They can also share their very real challenges in getting children to school. Bringing Attendance Home , a video from Attendance Works, features parents talking to other parents about reducing absenteeism. Filmed in schools across the country, the video offers tips for parents and schools to improve student attendance. 

Check out this video, perfect for back to school night, or Parent Summit, here:
2017 Attendance Awareness Campaign
September is the official kickoff of our annual Attendance Awareness Campaign 

Due to a generous donation from Shell Refinery, the County Office will be distributing new Every School Day Counts banners to each school site in the county. We are in the process of distributing these to your district office and should be available for all schools no later than September 15th.  

Superintendents & District Administrators
Additionally, the following materials and tools will be provided to districts to encourage the promotion of attendance awareness with their school boards, school staff and the community:


Please join us for a Special Event...  
"Kids: Investing n OUR Future" -- A County-wide Program to Raise Attendance Awareness and Keep Our Kids in School - November 3, 2017. Get more information and register here (see below).

Principals, Assistant Principals and School Staff
  • 2017 Elementary Student Attendance Awareness Poster Contest -
    Image of Poster for Contest
    Students in Grades K-5 (see poster contest details here) -- Make it a school wide activity!
Students! Here is an opportunity to use your creativity to tell us why
"Every School Day Counts: Attend today, achieve for a lifetime!"
Students fall behind when they miss too much school, even if it is just a day or two every few weeks.  School success goes hand-in-hand with good attendance.
Enter today! All entries must be submitted by October 27, 2017

We want to recognize those superstar principals who are actively engaging parents, students, and staff to improve attendance and decrease chronic absence by implementing effective site-based strategies.

After completing this survey, you will be entered into the challenge in which we will recognize principals who have done an outstanding job of raising awareness at their school site regarding chronic absenteeism and working to improve student attendance. 

First 50 respondents will receive a $10 gift card. $500 grand prize, $300 second place prize, and $200 third place prize. The three winners will be recognized at the countywide attendance awareness event, "Kids: Investing in OUR Future," the evening of Friday, November 3, 2017. (Complimentary event ticket provided by the Contra Costa County Attendance Awareness Campaign. See event info below.) 

All entries must be submitted by October 20, 2017. 
Upcoming Webinars
Portraits of Change
Aligning School and Coimmunity Resources to Reduce
Chronic Absence
-- Report Finds Extreme Chronic Absence Levels in 11% of Nation's Schools

Attendance Works and Everyone Graduates Center are pleased to release, "Portraits of Change: Aligning School and Community Resources to Reduce Chronic Absence," a new analysis showing how many schools across the nation and in every state face high levels of chronic absence. The findings are startling: Almost 10,000 schools, or one out of every 10 schools in the nation, have extreme levels of chronic absence affecting 30 percent or more of their students.   Read the report and obtain state data on our website.

On Tuesday, September 12th report co-authors Hedy Chang and Robert Balfanz will discuss the new findings. Together with colleagues from Cleveland and Oregon, they will also share what works to reduce chronic absence. Register for the webinar, to be held on Tuesday, September 12th at 11:00 a.m. (SEE BELOW).
Upcoming Webinars
Tuesday, September 12, 2017
Portraits of Change

11:00 am - 12:30 pm

Join us for the final Attendance Awareness Month 2017 webinar! This fourth webinar will feature  Portraits of Change: Aligning School and Community Resources to Reduce Chronic Absence, a new brief from Attendance Works and the Everyone Graduates Center. Co-authors Hedy Chang and Robert Balfanz will highlight key findings from their national and state analysis of how many schools face high levels of chronic absence and discuss the implications for state and local action. Presenters will share inspiring examples of how their communities reduced chronic absence, even when it reached high levels in a school, district or particular student population. These insights are even more important as a growing number of states adopt chronic absence into their accountability systems for school improvement.
Presenters include:
  • Alicia Lara, United Way Worldwide
  • Robert Balfanz, Everyone Graduates Center, Johns Hopkins University
  • District Leaders including Lorri Hobson, Cleveland Public Schools
  • Ramona Halcomb and Robin Shobe, Oregon Department of Education
  • Carrie Zimbrick, Willamina School District
  • Hedy Chang, Attendance Works
NOTE:  We are likely to exceed the webinar room capacity of 500! Please note that once you register you will receive the webinar recording, PowerPoint slides and other materials whether you attend or not. You might consider organizing a separate session to watch with a group using the recording and discussion guide. Guests are welcome to log in 15 minutes prior to the beginning of the webinar.

Fundraising Event
"Kids: Investing in OUR Future"
A County-wide Program to Raise
Attendance Awareness and Keep Our Kids In School

With Special Keynote Speaker
Michael Pritchard

November 3, 2017 
5:30 - 8:30 p.m. 

The Crowne Plaza Hotel, Concord
Register Now!

Presented by the Contra Costa County Superintendent of Schools, Probation, District Attorney, and Juvenile Court

All Proceeds benefit C.O.P.E Family Support Center in their work to keep our kids in school.  
Archived Newsletters
Don't Miss and Issue -- Archived Newsletters
Did you miss an issue of the Attendance Awareness Campaign E-Newsletter?
Check out back issues here, under the Archived Newsletters drop down menu: www.cocoschools.org/attendance