~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.July 4, 2013 Issue #302
in this issue
-- Note From The Editor
-- Own a Copy of Red Hot Internet Publicity!
-- Feature Article: Readers: How You Can Help Your Favorite Authors
-- How to Edit your Book - Method 2: Niche Communities
-- Book Marketing Resources From AME
-- Book Bits and Bites
-- Make Red Hot Promotion Work for You!
-- Discover the Key to eBook Success with our Powerful eBook Programs
-- The Best Form of Marketing - Promoting Others' Books
-- AME in the News
-- Why Writers Must Read In Order To Become Authors
-- Easy Kindle eBook Cover Design in Two Steps
-- Author Blogging 101: How Long Should Your Blog Posts Be?
-- Why Should You Attend EPICon 2014?
-- Get Exposure With the AME Blog Carnival!
-- Reader Tip: Get the Most From Your Amazon Profile
-- Social Media Snippet: What Writers & Publishers Need To Know About Pinterest
-- Social Media Snippet: Double Your Followers on Twitter!
-- Reader Tip!
-- WHO ARE WE
Penny C. Sansevieri, Editor firstname.lastname@example.org
Welcome to a new issue of THE BOOK MARKETING
Note From The Editor
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Welcome to another issue of the Book Marketing Expert Newsletter!
Speaking of fireworks, if you're feeling like your campaign has fizzled, it may be time to engage your readers for help. I ran this piece on HuffPo and got tons of comments from readers saying they were posting this article to their blog, or offering snippets of it for readers to show them ways they could be helpful. Engaging readers is a very powerful thing! And yes, feel free to use this with proper credit. I hope it brings you many reviews and some additional exposure. Here's to adding some outstanding fireworks to your book campaign!
It's summertime and it's hard to keep thinking about promoting a book. When temperatures soar and the beach beckons it's often tough to stay focused on marketing. My suggestion? Do one thing a day. If you can do just one thing, you'll still be yards ahead of the folks who are taking a summer break. Marketing is a conversation and once you stop marketing the conversation stops.
This week we've got some more great tidbits for you. Did you know that libraries now outnumber McDonald's? I love that! We look at this fab story and many others.
Wishing you a safe and wonderful Fourth of July, and if you're taking the long weekend, be safe and have fun!
Penny, Paula, Amy, Katie and everyone at Author Marketing Experts, Inc.
Own a Copy of Red Hot Internet Publicity!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Authors, speakers, small business owners - you've got three choices:
1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from - who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.
Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail - not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus - even a chapter on the reputation-rating site Klout).
"Comprehensive, but easy to understand and apply, and anyone who implements her suggestions is sure to gain a ton of publicity."
Feature Article: Readers: How You Can Help Your Favorite Authors
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Okay readers, listen up. This one is for you. Being an author isn't easy, in fact it's a pretty tough job. We write our books for you and, in return, we'd love a little help now and again.
Most of my articles are around marketing, social media, and advising authors on what they can do. Often I am sure that authors read these pieces and feel like they need a nap. Yes, there's a lot to be done, but you shouldn't go it alone. Your readers can be your best ally to help you market and readers, listen up: it's not easy being an author in a world where everyone can get published.
Often readers do want to help, but aren't really sure what to do. Also, there's a bit of a mystique around authors. Many readers think, "Well, the book has been published, they probably don't need my help." But this couldn't be further from the truth. Authors (especially those who are starting out) do need our help. Here are a few things you can do to help support your favorite author and for authors, don't hesitate to post this list somewhere on your website. If you need help (and who doesn't) you need to ask for it.
* Review the book: I've been doing an experiment with a book that I published anonymously. I included an email address for readers to write to share their thoughts on the book and I was shocked at all of the emails I got. Most of them complimentary (whew) and many of them asking when I'd write another book (something every author wants to hear). I would write them, thank them and ask them if they had the time, would they consider reviewing it on Amazon. This has netted me over fifty reader reviews. Authentic opinions about the book, written by a reader. Fantastic, yes? Readers are some of the best resources for reviews. If you are an author, ask for a review. You might even include a note at the end of the book to your readers inviting them to review it and telling them why. I'm surprised that many readers don't do this, it's not because they're lazy but because they wonder if their opinion matters. Guess what? It does! Like a book? Please review it. Even if you don't like it review it, too. Most authors welcome feedback if it's constructive. Always be positive.
* Video reviews: If you're ready to take this a step further, why not offer a video review? Amazon lets you do this and I know, as an author, I would be thrilled if someone reviewed my book on video! If you do this, send the video clip via Dropbox or YouSendit and keep the clip to under a minute. Hold up the book and smile!
* Photo sharing: This is another thing that I would love so much. A reader holding up my book, snapping a picture and posting it on social media! This is a fun, visual way to share your love for a book. Even better, snap a picture where you're reading it. Taking a book on vacation? Why not show yourself enjoying the book (cover out!) reclining in a hammock or sitting somewhere sipping espresso (Paris?). If you don't have any travel planned, take a picture anyway. Authors love, love this so much!
* Local bookstores: Though it may seem like every author who is published gets a shot at bookstore shelf space, the truth is that most don't. If you've found a book you love and had to buy it on Amazon because your local store didn't carry it, tell them. Bookstore managers have told me if they get multiple requests for a book they will consider stocking it.
* Reading groups: This is often a tough one for authors to get into. Reading groups are a fantastic way to get the word out about your book but many are tough to reach and often pick their books months in advance. Unlike The Pulpwood Queens which has a website and a strong online presence, most local book clubs don't have that kind of exposure but their regional reach can be fantastic. If you know of a local book club let them know about this book and then put them in touch with the author. It's a quick thing to do and I speak from experience when I say that any author would be very, very grateful to have this kind of a connection.
* Buy the book for a friend: This is pretty basic. If you love the book you just read, buy a copy for a friend. I do this almost every year for Christmas. If I love a book, I gift it. When you gift it, remind the person to review it.
* Social Media: Sharing has become part of our lives. We share good and bad news but when was the last time you shared what you are reading? Here's where that great picture you just took of you reading a book can come in handy. Or even better, hop on over to Goodreads or Library Thing and share your love for this author to the millions listening there.
* Bookmarks: Most authors will get things printed up like bookmarks, postcards, etc. Bookmarks are especially fun because despite the eBook surge, many of us are still reading printed books. Email the author and see if he or she will send you a stack of them that you can share with your local library or bookstore. Leave them at the counter or pop them inside of similar books. Sort of like Amazon's "Other customers also bought" which pairs up similar titles. I know of a few times when this has happened, meaning readers contacting authors and the authors are blown away and grateful. Again, this takes very little effort. Ask for the bookmarks and the next time you're at a bookstore drop them off. Easy and the authors will really appreciate the local exposure.
* Authors on tour: It's not often that authors tour anymore but if you have someone coming to your area why not offer to help them get the word out? Maybe drop off fliers, or if you are so inclined, call your local paper and let them know this author is coming to town and as a reader, you'd love for the paper to do a story on it. Getting a heads up about an author coming to town from a reader can be ten times more effective than even a well-polished pitch. Why? Because the media is serving the local community and if a resident is sharing an idea, they're bound to listen.
* Libraries: Authors can have a tough time getting into libraries so why not buy an extra book and donate it? Then let the author know that you did this so they can let readers know where they can check out the book at a local library. I know most authors would love to have a reader do this. It's impossible to reach everyone and most authors don't have the budget to do a library pitch on top of everything else. Many will submit their books to publications librarians read and hope for the best. Having a local connection is a fantastic way to get a book some local exposure.
When I've offered these tips in a session sometimes someone will pop up and say, "But big named authors don't need this kind of help." That's possibly quite true, but if you're only reading big names you're missing out on a whole crop of wonderful new writers. And, candidly, most authors, no matter how big they are will appreciate the help. The publishing world isn't just shrinking for the little guy, it's shrinking for every author. As a reader, you have a unique opportunity to make a difference and help out an author who has poured his or her heart and soul into a book. As an author, if you need help from your readers ask. Post this article on your website or excerpt pieces of it that you feel best fit your needs. Even better, create your own list. When you ask for help, you might be very pleasantly surprised by the results.
How to Edit your Book - Method 2: Niche Communities
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This chapter explains how to transform your self-edited manuscript into a finished manuscript. A high-quality book requires extensive testing and copyediting. You can get these processes done without a traditional publisher, but you cannot eliminate them. Your goal is a book that looks and feels as good as any book from a big-time, traditional publisher.
On the Internet, there's a community for everything, and this includes authors seeking feedback and readers willing to give it. If you don't have a large social-media following, you can join these communities and ask for feedback.
First, search for keywords on Google+ and Facebook that describe your genre and join these circles and groups. Then ask the people who seem to share your sensibilities to read your manuscript.
For example, if you were writing a book about self-publishing, and you were looking for people interested in this topic, search for "self-publishing" on Google+. (Note: do this search inside Google+, not a regular Google search of the entire Internet.) You can do the same search on Facebook to find people, pages, and groups that are relevant to self-publishing.
After you find people who share your passions, start commenting on their posts and mentioning them in your posts. When you see a way to help them, seize the opportunity to create a relationship. You cannot expect strangers to jump at the opportunity to help you, but you can expect people to reciprocate because of what you've done for them.
While we're on the topic of reciprocation, allow me to digress and provide two power tips I learned from Robert Cialdini, the author of Influence: Science and Practice. First, when you've done something for someone, and the person thanks you, the optimal response is "I know you would do the same for me."
In other words, let them know that they owe you. Second, when people owe you, give them a way to pay you back so that they can clear their debt. The constant exchange of favor and reciprocation builds very strong relationships.
Back to niche communities - there are also standalone writing communities that focus on feedback and collaboration. For example, Wattpad http://www.wattpad.com/about helps writers and readers build relationships and exchange feedback. It emphasizes novels and poetry. Writers add 500,000 stories and poems to the site per month.
Figment http://figment.com/faqs also enables writers to share their works with readers. By facilitating this sharing, it helps readers to discover new writers and helps writers to obtain feedback. Figment's emphasis is on teen fiction.
LinkedIn http://www.linkedin.com/ hosts many special-interest groups, including ones for people interested in self-publishing. My favorite is Book Writing, Self Publishing, and Marketing for Business People http://www.linkedin.com/groups?home=&gid=1812052&trk=anet_ug_hm. Discussions in this group focus on advice from writers to other writers about the entire process of authoring, publishing, and entrepreneuring.
Other sites to check out include Review Fuse, http://www.reviewfuse.com/how/, WritersCaf?.org, http://www.writerscafe.org/, Critters Workshop, http://www.critters.org/c/about.ht, and Critique Circle, http://www.critiquecircle.com/.
Guy Kawasaki has written 12 books, 10 of which were traditionally published. His newest book is APE: Author, Publisher, Entrepreneur - How to Publish a Book, which helps people understand how and why to self-publish.
Book Marketing Resources From AME
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Add AME to your circles on Google+ at: https://plus.google.com/u/0/117877257839352379062/.
"Like" our Facebook Page for marketing articles and tips, YouTube videos from our book marketing channel, notices about upcoming webinars, and more: http://www.facebook.com/bookmarketingame.
Need book marketing content? Visit the articles page on our AME website and you'll find a range of articles by Penny, which may be used along with her byline (provided at the top of the page) at no cost. The complete list is at: http://www.amarketingexpert.com/articles/.
View "Double Your Followers on Twitter" and much more on AME's Book Marketing Channel on YouTube. New videos are added regularly to keep you up to date on all things book marketing! http://www.youtube.com/user/BookmarketingAME.
Book Bits and Bites
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~* 10 Literary Restaurants for Hungry Book Nerds Around the World: http://flavorwire.com/397308/10-literary-restaurants-for-hungry-book-nerds-around-the-world/1
* Good News - Public Libraries Outnumber McDonald's: http://www.mediabistro.com/galleycat/public-libraries-outnumber-mcdonalds_b72375
* The 7 Best Graphic Adaptations Of Classic Literature: http://www.huffingtonpost.com/2013/06/20/the-7-best-graphic-adapta_n_3471407.html
* 15 Awesome Young Adult Book-Inspired Manicures: http://bookriot.com/2013/06/20/15-awesome-young-adult-book-inspired-manicures/
Make Red Hot Promotion Work for You!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~How authors, speakers and business owners are getting their websites noticed, visited and purchased from:
"Grab this expertise and put it to work for you, this book should be a part of every business owner and author's marketing plan!" -Mari Smith, Leading Social Media Strategist & Facebook Marketing Specialist
In Red Hot Internet Publicity: The Insider's Guide to Marketing Online you'll learn:
* How to gain real visibility on Google, no matter how they shift their algorithms - and why that can make a tremendous difference in your business
Learn more at: http://youtu.be/y4sNohzZymY
Discover the Key to eBook Success with our Powerful eBook Programs
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~The key to eBook success is this: finding readers for your book! Our eBook programs will help push your title out to eBook lovers everywhere, including readers and possible reviewers.
No one knows book publicity like we do, and now we have two fantastic eBook programs to choose from!
Gold eBook Promotion: $699
Silver eBook Promotion: $499
How does it work?
Sign up now! http://igniteyourbook.com/ebook-campaigns/
The Best Form of Marketing - Promoting Others' Books
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Here's a promotional opportunity that will make you feel good, and your fans will love it: http://mysterywritingismurder.blogspot.com/2013/06/how-to-promote-books-and-win-fans.html
AME in the News
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~* Joanna Penn interviewed Penny about Content Marketing, Google Plus and Book Marketing. You can listen here: http://www.thecreativepenn.com/2013/06/21/author-marketing-penny-sansevieri/
* Keep up with Penny's latest articles for Huffington Post: http://www.huffingtonpost.com/penny-c-sansevieri
Why Writers Must Read In Order To Become Authors
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Reading can help you in your own career: https://nfaa.wordpress.com/2012/09/12/why-writers-must-read-in-order-to-become-authors/
Easy Kindle eBook Cover Design in Two Steps
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Many authors struggle with creating the perfect cover. Discover how one author found a solution http://www.selfpublishingreview.com/blog/2013/06/easy-kindle-ebook-cover-design-in-two-steps/
Author Blogging 101: How Long Should Your Blog Posts Be?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~So, just how long should your blog posts be? It's a frequently asked question. This article offers some insight: http://www.thebookdesigner.com/2013/06/blog-post-length/
Why Should You Attend EPICon 2014?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~We have workshops to help Doctor a Sick Manuscript, Branding in the Digital Marketplace. The ABCs of Social Media and even Taxes - the Dreaded Monster in the Closet. What about When Opportunity Strikes? The Perfect Pitch? Speed Dating with Publishers? The Gritty Details of Prison Life? Oh yes and don't forget Body Language for Writers and Paint the Picture.
All of this while networking with industry professionals, seeing old friends and making new ones at the eFiesta and Gala eBook Awards Banquet. Delight your senses on a San Antonio River Cruise and gear up for a Ghost tour of the historic - and haunted - Menger Hotel.
Register today: http://epicorg.com/epicon.html
Get Exposure With the AME Blog Carnival!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Submit your best blog post on writing, book marketing, publishing or social media to our weekly Blog Carnival: http://blogcarnival.com/bc/submit_15273.html This is a great way to showcase your blog and expertise!
The carnival blog post appears every Monday; submission deadline is the previous Friday.
Reader Tip: Get the Most From Your Amazon Profile
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Too many authors underuse the profile Amazon.com provides for authors. It's accessed through AuthorsConnect. The Amazon Author Central profile is accessed when someone clicks on your author name on a book page of yours. You can feed your blog to it and keep the list of your own books up-to-date. And, of course, it allows you to post a fairly comprehensive biography and even a headshot or action photo. Mine is at: http://budurl.com/carolynsamazprofile This is the only place on Amazon I know of that still has a like button.
Tip offered by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of how-to books for writers. http://www.howtodoitfrugally.com.
Social Media Snippet: What Writers & Publishers Need To Know About Pinterest
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Learn the ins and outs of this popular social media site: http://www.mediabistro.com/galleycat/what-writers-publishers-need-to-know-about-pinterest_b72128
Social Media Snippet: Double Your Followers on Twitter!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This video will guide you through the steps you need to take, quick tips, shortcuts and helpful URLs designed to get you rockin' out on Twitter: http://www.amarketingexpert.com/double-your-followers-on-twitter-yes-really/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~If you've got a Reader Tip you'd like to share, please send it to email@example.com with the subject line "reader tip." Submissions should be 75 words or less.
WHO ARE WE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
To see a price list or schedule a free consultation, send your e-mail to firstname.lastname@example.org with the subject line "Author Services Info." You can also visit our website at www.amarketingexpert.com.
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