A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
Jan. 5, 2012 Issue #263
in this issue
-- Note From The Editor
-- How to Write a Book Proposal
-- Fine-Tune Your Local Pitching
-- Maximize Your Twitter Marketing
-- Self-Publishing Marketing Spreadsheet
-- What Authors Must Know About Platforms
-- How To Collect E-Mail Addresses
-- 10 Dead-Honest Reasons Reporters Delete Your Emails
-- Marketing and Promotion Tips From Chris Brogan
-- Google+ Tips for Writers and Authors
-- Using LinkedIn More Effectively
-- Publishing Insiders: Facebook Facts From Social Media Expert Mari Smith
-- It's All About You
-- Who's Following You?
-- Use Twitter and Facebook for Press Releases
-- Press Kit Basics
-- Tips for Getting Booked on National TV
-- Create Sound Bites That the Media Find Scrumptious
-- Indie Author Publishing Conference & Pitchapalooza!
-- ------------------------------------------------------------

Penny C. Sansevieri, Editor penny@amarketingexpert.com


You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Welcome to 2012! So far the new year has been fantastic for us; we hope it's that way for you too. I'm so excited to announce that I've begun writing for PRNewswire, as well as Social Media Magazines. We will be offering our subscribers an exclusive free membership to this site, so stay tuned! You can find the link to my recent article at PR Newswire here: http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/The-New-PR-Turning-Fans-Into-Evangelists.html

We hope you enjoy the second half of our "Best Of" issue. Many of our readers love these issues and save them. We love that :-) And did you see our new YouTube channel? Check us out at http://www.youtube.com/bookmarketingAME - we had our channel redesigned and optimized. Thanks to Susan Gilbert for her hard work.

We are so glad you're back for another year of marketing and promotion. We promise to keep it relevant and interesting, and we hope that you will keep reading!

Penny, Paula, Amy, Bonnie and everyone at Author Marketing Experts, Inc.

How to Write a Book Proposal
Even self-published authors benefit from writing a proposal, which serves as a road map for your book. It will help you identify your market, develop a marketing plan and much more: http://www.sellingbooks.com/how-to-write-a-book-proposal-and-why-you-should-even-if-you-self-publish/

Fine-Tune Your Local Pitching
Re-purposing a national pitch for local media is not always the most effective strategy. Here are some ideas to consider when pitching media in your back yard: http://www.mediabistro.com/prnewser/five-tips-for-more-effective-local-pitching_b22887

Maximize Your Twitter Marketing
Discover how to get more for your marketing efforts from Twitter: http://www.socialmediaexaminer.com/4-tips-to-maximize-your-twitter-marketing/

Self-Publishing Marketing Spreadsheet
Overwhelmed with all the marketing ideas you have and worried you can't keep track? Have no fear; author Jenny Blake shared the spreadsheet she uses to keep organized and it's a really handy tool! http://www.thedominoproject.com/2011/06/a-spreadsheet-for-the-self-published.html

What Authors Must Know About Platforms
The Book Deal blog by Alan Rinzler has a great piece on "The New Author Platform" - What You Need to Know. A must-read for authors navigating the online book world: http://www.alanrinzler.com/blog/2011/07/25/the-new-author-platform-what-you-need-to-know/

How To Collect E-Mail Addresses
Emails are a valuable marketing tool, but getting people to give you a valid address is not as simple as passing around a sheet of paper at an event. Learn why email addresses matter and how you can grow your list successfully: http://blog.marketingtipsforauthors.com/2009/02/golden-nugget-collect-e-mail-addresses_26.html

10 Dead-Honest Reasons Reporters Delete Your Emails
Learn how you can get your emails through - and you don't have to be famous for these tips to work: http://www.businessinsider.com/10-secrets-to-pitching-reporters-when-no-one-knows-who-the-hell-you-are-2011-6?op=1

Marketing and Promotion Tips From Chris Brogan
Author and social media expert Chris Brogan recently ran a great series on all aspects of writing a book, including some marketing tips: http://www.chrisbrogan.com/writing-a-book-marketing-and-promotion-2/

Google+ Tips for Writers and Authors
Whether you're a writer, reader, or presenter, Google+ likely has something to offer you. Check out these suggestions on how you can utilize G+ to your advantage: http://workflowwriting.com/632009/gaga-for-google-great-ways-for-writers-authors-speakers-and-readers-to-use-google.php

Using LinkedIn More Effectively
Round out your social media presence with LinkedIn - it's a great site for networking. Think of the site as a giant online, interactive Rolodex: http://blog.commpro.biz/socialmediazone/?p=2335

Publishing Insiders: Facebook Facts From Social Media Expert Mari Smith
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - have to offer in terms of tips and insights into the industry! Listen here.

Upcoming show:

Facebook Facts From Social Media Expert Mari Smith, Tuesday, Jan. 10, 4 p.m. Pacific


Facebook has gone through tremendous changes in the past few months. Expert and Facebook guru Mari Smith will discuss what's new, what counts and how to make the most of your presence on Facebook.

About our guest: Mari Smith is a social media expert and trainer who is considered the queen of Facebook. She was dubbed "the Pied Piper of the Online World" by Fastcompany.com.

It's All About You
Your "About" page is a well-trafficked part of your blog, but does it really tell people what they need to know? Here are 10 rules to consider: http://thestoryoftelling.com/10-rules-for-writing-about-me-page/

Who's Following You?
Ready to analyze your followers? Formulists http://formulists.com/ puts your followers into buckets so you know who they are, what they do, etc. Great service!

Use Twitter and Facebook for Press Releases
Both Twitter and Facebook are great venues for sharing your publicity. Learn how to make the most of both sites for your PR: http://smedio.com/2010/10/25/how-to-use-twitter-and-facebook-for-press-release/

Press Kit Basics
Learn what every media kit should have, and why you should have online and offline kits: http://wordpreneur.com/how-to-create-an-effective-press-kit-for-your-book/

Tips for Getting Booked on National TV
The producer of Anderson Cooper's new daytime show made suggestions to Arielle Ford: http://www.huffingtonpost.com/arielle-ford/book-marketing-tips_b_1082213.html

Create Sound Bites That the Media Find Scrumptious
When you pre-plan sound bites prior to an interview you raise your chances of getting coverage: http://publicityhound.net/creating-sound-bites-that-the-media-find-scrumptious/

Indie Author Publishing Conference & Pitchapalooza!
The publishing world is changing. Whether you choose self-publishing or the traditional route, the INDIE AUTHOR PUBLISHING CONFERENCE on Saturday, Feb. 25 will help you get started, get inspired, and learn what you need to know to publish successfully. One lucky person will even win an introduction to a literary agent during our Pitchapalooza!

Here's a list of scheduled sessions:

* It's a great time to be an author | Presenters: Arielle Eckstut and David Henry Sterry

* What about traditional publishing? | Presenters: Mike Slack, Annette Rogers and Gayle Shanks

* How to pitch your book | Presenters: David Henry Sterry and Arielle Eckstut

* Lunch Talk: Marketing your book | Presenter: Penny Sansevieri

* Introduction to digital publishing | Presenters: Evo Terra and Jeff Moriarty

* Alternative publishing | Presenters: Michael A. Stackpole, Sam Henrie and Gwen Henson

* Working with bookstores and libraries: Best practices | Presenters: Gayle Shanks, Kathleen Sullivan, Dana Braccia and Cindy Dach

For more information, visit http://www.changinghands.com/indieauthorconf

Reader Tip!

If you've got a Reader Tip you'd like to share, please send it to penny@amarketingexpert.com with the subject line "reader tip." Submissions should be 75 words or less.

Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to penny@amarketingexpert.com with the subject line "Author Services Info." You can also visit our website at www.amarketingexpert.com.

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