~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.April 12, 2012 Issue #270
in this issue
-- Note From The Editor
-- Facebook Banner Special!
-- Feature Article: The Power of a Pin: Why Pinterest is a Game Changer
-- How To Pitch Your Book to Online Outlets
-- Book Marketing Resources From AME
-- Book Bits and Bites
-- Pleasing the Panda Regime: Rising in the Ranks with Good Writing
-- The Self-Publishers Online Conference May 8-10, 2012
-- How to Improve Your Ebook Sales
-- AME in the News
-- Hear What The Publishing Insiders Have to Say
-- How to Use LinkedIn Powerfully: 10 Tips to Know
-- 5 Guaranteed Ways to Get Your Book into Bookstores
-- 'New Rules' of Social Media Interview
-- Special Offer For Authors: Everything You Should Know
-- 14 Ways to Build Strategic Relationships With the Who's Who of Social Media
-- Social Media Snippet: Seven Essential Tricks for Pinterest Power Users
-- Social Media Snippet: Making the Most of YouTube
-- Reader Tip!
-- WHO ARE WE
Penny C. Sansevieri, Editor email@example.com
Welcome to a new issue of THE BOOK MARKETING
Note From The Editor
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Welcome to another issue of the Book Marketing Expert Newsletter!
It's acknowledged around our office that I am wildly addicted to Pinterest but the good news is, I'm not alone. Since Pinterest started gaining attention some six months ago, it's grown to the be one of the top three social media sites. You can't turn on the evening news without hearing about Pinterest and the addictive quality of the imagery and eye-candy content.
This week we're looking at this powerhouse social media site and how and why you should use it to promote your stuff! We have another jam-packed issue filled with tons of tips, including a great article about how to get your book into bookstores, and have you heard of Google's Panda update? If not, find out why it matters to you and what you can do to keep your site high in search rank!
Thanks for reading! Oh, and if you happen to be going to the Unicorn Writer's Conference in late April, drop by and say hi. I'm headed back there for the second year in a row and thrilled to be going, it's a fantastic event!
Wishing you publishing success,
Penny, Paula, Amy and everyone at Author Marketing Experts, Inc.
Facebook Banner Special!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Ready to get your own Facebook Banner? We have all the specs and know what to do to make this happen for you. Contact us today for our banner special: $150 for a banner until April 15. Email us at firstname.lastname@example.org
Feature Article: The Power of a Pin: Why Pinterest is a Game Changer
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~About 10 months ago, I listened to Gary Vaynerchuck talk about this new site called Pinterest. He was really excited about it, though at first I didn't get it. "Get on Pinterest now!" Gary encouraged. I didn't listen, thinking "oh, dear, not another social network!" But Pinterest has proven to be anything but another social network.
First, its growth has been extraordinary. According to several reports, including a blog post shared on Mashable, from September 2011 to December 2011, unique visitors on Pinterest increased by 429%. That kind of growth has never been seen in a social network and while it's still early for Pinterest, we're seeing a lot of staying power, especially with established brands like Macy's, Land's End and magazines such as Real Simple - which got more traffic from Pinterest in October 2011 than from Facebook.
For those of you who haven't been on Pinterest, the concept is almost deceptively simple. You sign up for an account (there's a waiting period right now as Pinterest tries to manage traffic and new accounts, once you sign up it should take about a week before you can get in). The site is a collection of boards, sort of like virtual bulletin boards that you name and add to your page. You can have as many boards as you want and name them whatever you want (though make sure to read through the Pinterest terms of service so you know you're not violating any of their regulations). The boards can describe your brand, book, message, or business. We'll look at some board ideas in a minute but for now, think bulletin board.
So, that said, how can you make the most of Pinterest? Like any social network, I recommend that you poke around, follow a few people in your industry and see what they are posting about. There are a lot of creative boards and a lot of companies using Pinterest as a unique brand extension. Check out http://pinterest.com/chobani/, they have all sorts of boards that tie into their brand including Chobani Champions, recipes, spoons, and sans yogurt which is a board about all things non-yogurt related.
Picking your Boards
* When you first start on Pinterest, you are a completely blank slate. It's up to you to fill your new Pinterest page with exciting boards. But where to start? Well, your business, product, message, or book will often determine the boards you put up. You should consider your audience first and what they would like to see.
A Few Final Points
Make sure to engage on Pinterest. Repin pins you love, comment on pins and since you can see pins on the site from folks you aren't even connected with, be sure to broaden your reach when networking. You never know where the next follower will come from.
Pinterest is a fun, if not highly addictive way to start marketing. Still not sure what to do on Pinterest? Then get started by following others in your industry and get a sense of what they're doing. While the future of Pinterest is still uncertain, one thing we know for sure. The site has grown at rates that no one expected and continues to do so. It's been the quickest site to monetize (to give you perspective, it took Twitter five years to monetize) and has already become a staple for many businesses.
How To Pitch Your Book to Online Outlets
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~One author explains how he got some great online coverage when he was promoting his book: http://workflowwriting.com/659259/how-to-pitch-your-book-to-online-outlets.php
Book Marketing Resources From AME
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Add AME to your circles on Google+ at: https://plus.google.com/u/0/117877257839352379062/.
Be sure to "Like" our Facebook Page for marketing articles and tips, YouTube videos from our book marketing channel, notices about upcoming webinars, Publishing Insider shows, and more: http://www.facebook.com/bookmarketingame.
Looking for book marketing content? Visit the articles page on our AME website and you'll find a range of articles by Penny, which may be used along with her byline (provided at the top of the page) at no cost. The complete list is at: http://www.amarketingexpert.com/articles/.
Watch "How to Be Successfully Published" with Ken Atchity and much more on AME's Book Marketing Channel on YouTube. New videos are added regularly to keep you up to date on all things book marketing! http://www.youtube.com/user/BookmarketingAME.
Book Bits and Bites
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~* Why Libraries Matter - Author Brad Meltzer on the importance of libraries (for National Library Week): http://www.huffingtonpost.com/brad-meltzer/school-libraries-_b_1411914.html?ref=books
* The Wow Factor - 10 crazy and unusual book designs: http://flavorwire.com/277657/10-crazy-and-unusual-book-designs
* How Books are Made - Watch a book being born http://flavorwire.com/276008/watch-a-book-being-born
* The Final Sentence - a compilation of "final sentences" in literature: http://the-final-sentence.tumblr.com/
Pleasing the Panda Regime: Rising in the Ranks with Good Writing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Who isn't familiar with the image of the solitary writer?
Sitting alone, an unsmiling face illuminated by a single candle, mired in an existential quandary; full of disgust and angst and wracked with the agony and desolation of a pitiful, meaningless existence. The candlelight is now the incandescent glow of the computer screen but the loathing and isolation are still there, especially when the writer cannot find a job. Luckily, good writers have been in high demand thanks to Google.
In early 2011, Google enacted the largest update to their ever-changing algorithm to date. The update is known in tech circles as Panda. The purpose of Panda was to de-value the trashy, spammy sites on the Internet so that search results (Google's primary function) would be free of useless returns. In order to facilitate this, Google's search algorithm gives value (in the form of "rank") to sites that meet a set of criteria:
* Content must be rich
Up until this point, website content writing has been thin, uninspired and near worthless. The extent of Internet marketing involved things like email marketing, black hat SEO and banner adds. Panda banished sites filled with that kind of writing to the nether-realms of the Internet (read: page 10 or 12 in search results).
All of a sudden, websites were in dire need for new, fresh content to rise in the ranks of Google ( http://www.seomoz.org/blog/beat-google-panda). Writers on the lam were recruited en masse to produce this content, rescuing them from the sordid world of unemployment and putting them in a position to ply their talents in a corporate initiative. The result: a golden age for copywriters.
The call for real writers to begin writing content bolstered the value of content on the Internet, and as websites rose in rank thanks to the efforts of the writers, those very writers became essential to the new web marketing process.
Under the Panda regime, the Internet has swollen with high-quality, valuable content, at once beneficial to the average web user and branded companies. The average person interested in finding real content about a subject benefits by not having to wade through a swamp of ads for Propecia and Acai Berry cleanses. And companies looking to rise in Google's ranks and thereby secure more brand recognition and conversions achieve those goals through rearranging site infrastructure and beefing up content channels.
Google recently applied another update, dubbed the "freshness" update, which factors the publish date of content into the algorithm. The idea was to offer more up-to-date content to the searcher, which meant that content gained even more value ( http://searchenginewatch.com/article/2123930/Pitching-to-Googles-Fresh-New-Algorithm-via-News-Blogs-Events-Google).
Google is notoriously fickle when it comes to their algorithm, and even when Panda dropped, many legitimate websites saw a dramatic decrease in their rankings. The issue has since been smoothed over as the algorithm is constantly updated and refined. Movements in the Googleplex indicate that they will continue to pursue these types of updates in the future in the name of cultivating an Internet free of websites populated with advertisements, links, and weak content. Writers will benefit from this boom for a long time to come.
Thomas Doane is a freelance-writer and a frequent contributor to Big Fish Small Bowl, http://www.bigfishsmallbowl.com/.
The Self-Publishers Online Conference May 8-10, 2012
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~At the fourth annual Self-Publishers Online Conference, you can learn from 16 Expert speakers. You can attend this virtual conference from the comfort of your own computer, wherever you happen to be located. All you need is an Internet connection. With our unique online conference software, you can attend seminars live or via recording, learn about useful publishing resources in the Exhibit Hall, and interact with speakers and other attendees through the live discussion areas.
Visit http://www.selfpublishersonlineconference.com for more information.
How to Improve Your Ebook Sales
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Look beyond Amazon - to Barnes & Noble, Smashwords and iTunes - to expand your ebook sales: http://www.lindsayburoker.com/book-marketing/how-to-improve-your-ebook-sales-at-barnes-noble-smashwords-and-itunes/
AME in the News
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~* Book Reader's Heaven blog ran Penny's article "How Being an Expert Can Help You Grow Your Business and Get More Sales:" http://gabixlerreviews-bookreadersheaven.blogspot.com/2012/03/marketing-expert-penny-sansevieri.html
* "How to Market Your Fan Page With the New Facebook Changes" (Penny's interview with Facebook expert Amy Porterfield) ran on the One News Page Business section: http://www.onenewspage.us/n/Business/74r5hgk10/Penny-Sansevieri-How-to-Market-Your-Fan.htm
* Keep up with Penny's latest articles for Huffington Post: http://www.huffingtonpost.com/penny-c-sansevieri
* Penny has a series on book marketing underway at BookBuzzr: http://www.bookbuzzr.com/blog/?s=Penny+Sansevieri&x=0&y=0
Hear What The Publishing Insiders Have to Say
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go!
Shows available for download include:
How to Use LinkedIn Powerfully: 10 Tips to Know
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This site is a great place to make business connections once you take advantage of the tools it offers to maximize your profile and connections: http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-know
5 Guaranteed Ways to Get Your Book into Bookstores
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Independent authors can get bookstores to carry their books, but they need to be well-prepared. Here's what you should know: http://workflowwriting.com/659330/5-guaranteed-ways-to-get-your-book-into-bookstores.php
'New Rules' of Social Media Interview
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Read Penny's interview with bestselling author David Meerman, who offers insights into getting the most out of social media: http://socialmediamags.com/google_magazine/april-may-2012?promo=ame
Get your free copies of Social Media Magazines, compliments of Author Marketing Experts:
Special Offer For Authors: Everything You Should Know
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This free video and PDF will jumpstart your book, even if you haven't written a word of it yet.
Get your copy here: http://www.EverythingYouShouldKnow.com/cmd.php?af=1445828
These unique strategies will help you write a better book in less time. They're from Arielle Ford and Mike Koenigs, who interviewed bestselling authors, top publishers and editors, and show you:
- how to plan and find time to write a book
If you haven't yet heard of Arielle Ford, she's a bestselling author who was also known as "America's #1 book publicist" to Deepak Chopra, Jack Canfield, Neale Donald Walsch, Debbie Ford, Mark Victor Hansen, and many other successful authors.
Her business partner, Mike Koenigs, is an author, and the mastermind behind viral book launch campaigns for authors like Harvey Mackay, Bill Glazer, and Dan Kennedy. He's also worked with Tim Ferris, Brendon Burchard, Simon Mainwaring, and lots more.
Together, Mike and Arielle tapped their powerhouse network of best-selling authors to get every last strategy today's best-known authors use to write the books everyone's reading.
14 Ways to Build Strategic Relationships With the Who's Who of Social Media
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~How to get on the radar of industry influencers to grow your own social media presence: http://www.copyblogger.com/social-media-networking/
Social Media Snippet: Seven Essential Tricks for Pinterest Power Users
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Did you know you can hide your comments on Pinterest, or pin a web page without a photo? You can do that, and more: http://howto.cnet.com/8301-11310_39-57406125-285/seven-essential-tricks-for-pinterest-power-users/
Social Media Snippet: Making the Most of YouTube
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Eight ways to maximize your YouTube presence: http://mashable.com/2012/04/05/brands-youtube-presence-tips/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~If you've got a Reader Tip you'd like to share, please send it to email@example.com with the subject line "reader tip." Submissions should be 75 words or less.
WHO ARE WE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
To see a price list or schedule a free consultation, send your e-mail to firstname.lastname@example.org with the subject line "Author Services Info." You can also visit our website at www.amarketingexpert.com.
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