I've just come back from several conference presentations. One of the benefits of speaking at a conference is usually a full pass to attend the entire conference. I like to
get there early and watch other speakers (as well as learn what they are discussing).
But the real measure of success in observing a conference speaker is to watch the audience. Are they engaged? Laughing? Taking notes? Responding to questions? Looking up related material? Staying after to engage the speaker? Sadly, the answer is frequently, "no". And there's really no excuse for that. A conference is full of people who share interests and WANT to attend your talk. It's the perfect place to connect and make a fun, interactive, and highly valuable presentation.
The competition to speak at conferences is heavy. I know: I get several "
We are unfortunately unable to use you for our upcoming event" messages a year. When the opportunity does avail itself, being on top of your game is critical.
Here are three easy fixes I notice that can set you apart from the TCP (Typical Conference Presenter).
1. Stop talking about yourself. Whether it was the world-renown keynoter who kept reminding us that she was the "#1 expert in the world on __" and had Mr. Big NameDrop as a personal friend or the little-known breakout session presenter who opens with, "Let me open with a little about myself...", the less you talk about yourself is usually better. I'm certainly not against first-person stories or the setup as to why you are qualified to speak, but since you have an audience that CHOSE to attend your particular presentation, it really doesn't matter who you are. They're there. You're the speaker. Start strong, meet the objectives of the session, and MAKE IT ABOUT THEM (remember that pesky Rule #1!) 2. Never believe that your slides are your talk. The dreaded, "Send us your presentation so we can include them in the app/proceedings/web site" is an email I love to get. "My slides are useless to anyone not in my session since they're only there to help the audience with my message. I am the presentation, so I can't send me in the format you request!" Most of the, time conference organizers are fine with that (I expect they hate Death By PowerPoint as much as I do). I do provide handouts, and I do make them available to anyone who asks. But I never make my in-person visuals available, and they really should not be of much use without me. Otherwise, I have made myself useless and unnecessary. 3. End on time. Oh, I know the previous person ran over. I'm aware that the room proctor started late and the introduction took too long. It's on my radar that Q&A always lasts too
long and the heckler/know-it-all on the front row really just likes to hear himself talk. But you're the speaker. And it's your job to end on time. Take a clock/phone. Chunk your material so you have options on its depth and length. Find a way. Oh, and they'll never complain if you let them out early and they are the first ones in line to lunch or the afternoon buffet.
Speaking at a conference is one of the best ways to be seen and recognized as an expert who has value to a particular market. It's wonderful branding and a fabulous marketing opportunity. But if you don't do well on the stage, it'll be harder and harder to find that stage.
I've collected a list of phrases and words that are distinctly NOT good for presenters to say, and the reasons why. They are in short, two-minute video segments on the MillsWyck Communications Youtube channel in our
What Not To Say video series
. Enjoy!
Communication matters. What are YOU saying?
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