June 13, 2017
"DATA SCIENCE SOLUTIONS FOR BETTER GAMING PENETRATION AND MARKET SHARE

The Innovation Group and Innovation Analytics look forward to Canadian Gaming Summit next week where they will address which factors explain penetration variances for Canadian gaming markets, and then present marketing solutions. Don't miss this key session:

"Data Science Solutions for Better Gaming Penetration & Market Share
Wednesday, June 21
2:00 - 2:55 p.m.
Room 111/112

Presenters:
Thomas Zitt, Ph.D., Executive Vice President, The Innovation Group
Brian Wyman, Principal, Innovation Analytics 

About Innovation Analytics
Where Gaming Tradition Meets Gaming Technology

Innovation Analytics is the data analysis arm of The Innovation Group, the premier provider of advisory services for the gaming and leisure industries.
Data science is our answer to the convergence of bricks and mortar, digital marketing, and interactive gaming -- a fundamental shift in how the global gaming industry works.
  • We use quantitative methods to unlock key business insights in digital marketing and operating strategies.
  • We harmonize all of your data sources: traditional casino, iGaming and social casino databases, amenity loyalty data, customer survey results, employee indices, and room block yield.
  • We leverage your customer relationships to create a unified view of your entire organization through your existing data sources.
  • We add new active customers to both your bricks and mortar and iGaming databases.
Innovation Analytics is led by a team with extensive experience in advanced statistical analysis, database marketing, strategic planning, and ecommerce for major gaming enterprises.

Meet us at Canadian Gaming Summit

Thomas Zitt, Ph.D.
Executive Vice President, Strategic Planning
The Innovation Group
   email
Brian Wyman
Principal
Innovation Analytics
 
Additional Session:

"CANADIAN GAMING EDUCATION NEEDS ASSESSMENT"

Larry Flynn, President of 2 Vice Advice, Inc. and consultant for The Innovation Group will also be a panelist at the following informative session:

"Canadian Gaming Education Needs Assessment
Tuesday, June 20
11:20 a.m. - 12:10 p.m.
Room 114

In 2016, the Canadian Gaming Association and Sault Ste. Marie Education Partners (Sault College, Algoma University and Sault Innovation Center - SSMEP) undertook a national needs assessment that found there is substantial support for a national program for gaming related training and education. This presentation will highlight the Needs Assessment key findings and next steps to develop a national education program in cooperation with gaming operators and regulators across the country.

Moderator:
Bill Rutsey, President, Canadian Gaming Association

Presenters:
Tom Marinelli , President, Habtom Consulting Inc.
Larry Flynn, President, 2 Vice Advice Inc.   Click here to email.
About The Innovation Group:

The Innovation Group has long been recognized as the world's most respected and sought-after research and advisory firm, specializing in the gaming, entertainment, hospitality and leisure industries. To date, our research and analyses have driven over $100 billion in investment decisions across more than 80 countries and six continents. The Innovation Group's accuracy and reliability is unparalleled, with our forecasts historically tracking within 5% of actual revenues across the most complex of gaming jurisdictions throughout the globe.
Stay Connected with The Innovation Group:

View our profile on LinkedIn   Follow us on Twitter    Like us on Facebook

For more information, please contact:

Michael Soll
President
The Innovation Group
(321) 422-2020

Thomas Zitt, Ph.D.
Executive Vice President, Strategic Planning
The Innovation Group
(504) 569-3956


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