GWA’s biggest event of the year, the 2017 Annual Conference & Expo, is heading to Buffalo, New York, August 4-7, and you’re invited. This year’s conference features a line-up of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.

This year's education schedule will be jam-packed with more than 30 insightful sessions from leaders in the industry, focusing on horticulture, writing, technology, business, publishing and much more. Back by popular demand, roundtable topics will feature exciting short-format sessions made to inspire and inform. This year’s keynotes will include horticultural all-stars Kevin Gaughan and Robin Wall Kimmerer.


Opening Keynote
Kevin Gaughan

Olmsted and Buffalo in the American Imagination
Buffalo-native and "Olmsted Guy" Kevin Gaughan opens #GWA2017 with a keynote highlighting Frederick Law Olmsted’s work in the City of Buffalo, the Buffalo Niagara region’s role in shaping American urban centers, and his current project: an effort to reimagine urban parks as catalysts for improving the lives of inner-city residents. His project partners are legendary golf champion, Jack Nicklaus, and Brookings Institution Co-Chair, John Thornton. Learn more

Closing Keynote
Robin Wall Kimmerer

Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
Understanding of Plants and our relationships to them is shaped by world view and culture. Robin explores the potential complementarity between scientific and indigenous ways of knowing and highlights how indigenous philosophy and practice of plant stewardship may guide us toward sustainability solutions.  Learn more
Sunday August 6 | 9:45AM - 10:45AM

Make "Local" Lucrative
Larry Hodgson, Noelle Johnson, Mary Ann Newcomer, Jacqueline Soule & Barbara Wise

Cannabis for the Garden Writer: It's the New Tomato
(Whether You Like it... or Not)

Tom AlexanderDan Heims & Jeff Lowenfels

Social Media & SEO for the Garden Industry: Improving Your Website Traffic and Following
Jan Bills & Chris Link

Monday, August 7 | 8:30AM - 9:30AM

Touch of the Tropics
Keri Byrum, Sylvia Gordon, Jennifer Nelis, & Teresa Watkins

Reconnecting Plants to People, Wildlife and Our Planet
Brian Minter

Words & Pictures: Sure-fire Tips to Writing Winning Headlines and Captivating Captions
Kathy Jentz & Mary Kate Mackey

Monday, August 7 | 9:45AM - 10:45AM

Tips from the Toastmasters: Get the Humor In!
Karen Aubrecht, Phil Colaruso & Dave Wohlfeil

Good Pictures in Bad Conditions
Mark Turner

The New Plant Roundup Sponsored by National Garden Bureau
Kelly Norris & Maria Zampini

Saturday, August 5 | 3:00PM - 4:00PM
Roundtable Topics are fast-paced education sessions, allowing attendees to rotate to different topics every 15 minutes. Learn more here

Behind Plant Basics: Add Some Fun to Your Plant Posts
Allan Armitage 

Career Checkup: Time for Your Annual Exam!
Karen Chapman 

Go Live! Music in the Garden for Your Next Event
Elizabeth Clark 

Are You Answering the Right Questions? 
Mason Day & Seth Reed 

Pruning the Page: Getting Your Work Ready for Publication
Tony DeSormier 

More Than Just a Garden
Theresa Forte 

From Beyoncé to Bee Balm: Connecting Garden Communication with a Broader Audience
Christopher Freimuth 

Gardening at Frank Lloyd Wright Designed Graycliff Estate
Nellie Gardner

Learning to Live Stream
Bren Haas 

Tying the Benefits of Horticulture into Non-Hort Businesses as a Marketing Tool 
Paul Haden

Living the Language
Igor Kaftan

What is NICH and How Can I Help? 
Susan McCoy

A Portable Garden, for a Mobile Life 
Charlie Nardozzi 

Directions and Trends in the Orchid World 
Bruce Rogers

Italian Gardens in the New Media
Elisabetta Sari

Garden Renovation
Bobbie Schwartz

Open Raised Bed Vegetable Gardening 
Noel Valdes

From Hobby to Career: How Garden Communicators Can Help Bridge the Gap 
Susan Yoder

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