What You Ought to Know About Destination Leisure Travel...
Oct. 24, 2016
Summer Mountain Lodging Winds Down; Winter Booking Pace Picks Up
Aggregated  occupancy and revenue for western mountain lodging posted strong gains for the month of September and the season-to-date as of Sept. 30, according to the most recent data released by Denver-based DestiMetrics.* The data also revealed that a good start to the winter 2016-17 season is already beginning to emerge. Actual occupancy for September was up 10.4 percent and revenues were up a dramatic 19.6 percent compared to September 2015. The results are consistent with the entire summer as aggregated occupancy is up 6.5 percent and revenues are up 14 percent including on-the-books figures for October.

Source:  DestiMetrics.  
Ski Industry
Vail Closes On Whistler Deal, Adds Epic Pass Benefits
Vail Resorts, Inc. announced that the company has closed on its acquisition of Canada's Whistler Blackcomb. In announcing the transaction, the company also added limited Epic Pass benefits for Whistler this winter. Full Epic Pass access to Whistler Blackcomb will come with the 2017-18 ski season, company officials indicate. For now, though, all 2016-17 Epic Pass and Epic Local Pass holders will receive five days of skiing and snowboarding at Whistler Blackcomb this winter season. In addition, Whistler Blackcomb Unlimited season pass holders will receive five days of skiing and snowboarding at any of Vail Resorts' U.S. ski resorts.

Source:  First Tracks.  
Arapahoe Basin Ski Area the first in North America to open terrain
Snow making
Lovers and haters rejoice: ski season has arrived.
Early on Wednesday morning - mere hours before the sun melted Summit County's fresh coating of 3 to 4 inches from the night before - Arapahoe Basin Ski Area made the announcement just about everyone has been waiting for: Black Mountain Express will start spinning at 9 a.m. tomorrow, making A-Basin the first ski area in North America to welcome the winter season. All skiing and snowboarding is limited to an 18-inch base of manmade snow and packed powder on High Noon, a blue run from mid-mountain to the base area.   "This is going to be a tremendous start to the ski season at Arapahoe Basin and in the state of Colorado," said Alan Henceroth, A-Basin's chief operating officer, in a press release. 

Source:  Summit Daily. 
'Snow equity' from 2015 driving winter bookings across western resorts
kids After a record-setting summer in terms of occupancy and revenue, winter bookings are beginning to roll in for resort towns in the Far West region, according to DestiMetrics data.
DestiMetrics compiles and analyzes figures submitted by resorts in mountain travel destinations spanning six states, including California and Nevada.   "The Far West is going to have its fifth consecutive all-time season for occupancy and revenue this summer," said Tom Foley, director of operations at DestiMetrics. "The summer period is May through October."

Source:  Sierra Sun. 
If La Nina Hits Hard So Should The Snow At Ski Resorts In The Pacific NorthWest
Last winter's ski and snowboard season was one for memory lane, and now many are focusing on this winter, which has the potential to be filled with plenty of powdery days. "I'm pretty optimistic about the upcoming season," said Larry Schick, a longtime local meteorologist who offers "powder alerts" at powderpoobah.com. "We should be in for big changes, and much more normal winter temperatures and precipitation," Schick said. "While we can't rule out the warm storms even in cold years, overall we'll be in a consistent weather pattern." 

Source:  The Seattle Times. 
Ski resorts get creative in search for thousands of seasonal staffers 
With Colorado resort economies roaring amid a dire shortage of affordable housing, ski-area operators are getting creative in the search for thousands of seasonal workers.
Companies are deploying online videos, hip social media posts and employer branding strategies while casting the net for employees, pitching their snowy resorts as not just vacation destinations but inspiring workplaces.
Vail Resorts, which needs about 10,000 seasonal workers at its four Colorado resorts each winter, has "invested very heavily" over the last year and a half in its employment brand, said Dave Reed, the resort operator's vice president of talent acquisition. 

Source:  Daily Camera.    
Plans Drawn To Reconfigure Canyons Village At Park City
Developers  have proposed reconfiguring the resort village at the base of what once was Canyons Resort, now part of Park City Mountain Resort in Utah, and they're receiving very little resistance from the community over their efforts. The plans were unveiled by land owner TCFC Finance Co. and Canyons Village master developer Replay Resorts at a public open house held at the Grand Summit Hotel in early September, where no significant opposition was voiced. 

Source:  First Tracks.    
Vacation Rentals
Airbnb vs. Expedia: Top Company Insiders Explain How The Rivalry Is Changing
How people get to a travel destination hasn't changed much in recent decades, but where they stay once they arrive is transforming rapidly. Technology has given many people the ability to rent out their own homes, or even a room in apartment through services like Airbnb and Expedia-owned HomeAway. In separate sessions during the GeekWire Summit 2016, Expedia CEO Dara Khosrowshahi and Jeff Jordan of Airbnb investor Andreessen Horowitz spoke about competition in the market and the effects these companies are having on travel. 

Source:  Geek Wire. 
LeisureLink Ceases Operations, Leaving Many VRMs Unpaid for Reservations
Today, LeisureLink announced that it is ceasing operations and discontinuing use of its platform, leaving dozens of property managers unpaid for completed reservations due to homeowners. Earlier this year, LeisureLink raised a $17 million round of growth funding. The capital, provided by Clearstone Ventures, Kinderhook Industries, and Escalate Capital Partners, was intended to be used to scale company operations "to meet the rapidly expanding demand for LeisureLink's services." However, LeisureLink began laying off employees in late spring and implementing spending freezes by early summer. 

Source:  VRM Intel. 
Short-Term Rentals Are Reshaping Real Estate Market In Some Cities
In a few ways, the McMillin Court in Nashville, Tenn.  looks like a vintage motel.  It is yellow-and-gray, two stories tall, and in the shape of a horseshoe. All 16 units have their own doors to the outside. The kicker is the neon sign in blue and yellow. It even touts "no vacancy," although that's kind of a joke. Since these are former apartments, there's no front desk to inquire about a room. Guests like Luke Graham, of London, England, book online. "It ticked all the boxes really," said Graham, 33. "A good rate. It's easy to book ... For me, it's like, as long as you can get in and secure, that's all you need."

Source:  Marketplace. 
Airbnb Using Incentive To Lure Landlords
In an effort to add more apartment buildings to their inventory, Airbnb recently announced it would allow apartment owners to take a cut of the revenue from Airbnb guests in their buildings. Wall Street Journalstaffer Laura Kusisto takes a look at this incentive and the hesitation of landlord to take a chance on this deal. Airbnb understands that reaching out to landlords is essential for their continued growth and offer them such things as insurance and information about which tenants in their buildings are renting to outsiders. Despite these provisions, Airbnb still faces an uphill battle: So far Airbnb has had little success winning over big landlords. 

Source:  Builder Online. 
After The Children Leave, Empty Nester's Desire To Travel More
When children fly the coop, parents look forward to getting away, too, according to research by Peregrine Adventures and British Airways.  Both companies recently commissioned surveys to examine the plans, goals and aspirations of so-called empty nesters, adults whose children have grown up and left for college, the workplace or simply their own apartment.  Peregrine Adventures, part of the Intrepid Group, offers small-group tours primarily for travelers over the age of 45. Working with OnePoll, in August the company surveyed 2,000 adults ages 50 and older whose children had left home.

Source:  Travel Weekly. 
We're So Addicted To Our Gadgets That "Unplugged" Tourism Is Booming
If a tree falls in the Amazon, but you can't capture it on Snapchat, did it actually fall? I had the thought while hiking through the rainforest, on the third day of a digital detox that was slowly killing me. What's the point of eating a live worm or luring a monkey onto my shoulder, if I can't post the photos to prove it? These days, vacation can feel like work. Between Facebook updates, Instagram posts, and tweets of you shower thoughts, memorializing your vacation can overpower the trip itself. In fact, 41 percent of millennials feel that their phones are keeping them from living in the moment when traveling, according to a JWT intelligence consumer trends survey. 

Source:  Motherboard. 
U.S. adds 156,000 jobs in September; unemployment rate rises to 5 percent 
U.S. companies maintained their steady pace of hiring in September, helping the economy to add 156,000 new jobs, new government data showed Friday.  The unemployment rate ticked up from 4.9 to 5 percent, largely because the labor force swelled with scores of new would-be workers - a sign that Americans are growing confident enough to come in from the sidelines.  The Labor Department also revised its estimates for job creation in July and August, with the combined total falling by 7,000. The nation has added 178,000 new jobs in the typical month this year, roughly double the pace necessary to keep up with population growth.

Source:  The Washington Post. 
As Election Approaches, U.S. Economy Chugs Along  
To  paraphrase  new Nobel laureate Bob Dylan , the economy is like a slow train coming. Less than a month before the presidential election, the U.S. remains on track to grow around 2% this year. There's little likelihood of any rail switch in the economy's performance that will affect the vote any more than it's already done. A batch of mostly secondary reports this week on housing and manufacturing won't show much deviation. The real estate market is chugging along as rising employment enables more Americans to buy homes. Manufacturers are still ploughing ahead, though barely so.

Source:  Market Watch. 

What You Ought to Know About Your Property's Pacing
In most industries, the ability to change (and do so quickly) is the key to success!  Hospitality is no different. Pace, the rate at which reservations are made for a particular date - is important to control and also to monitor. 

By looking forward, properties can pre-empt a noticeable change in bookings and compare that change to the rest of the industry, their destination and/or their competitive set to make smarter decisions about their strategies with the ultimate aim of maximizing revenue.

We have your data!
If you're submitting your data to us, we can easily produce a series of reports that compare your property's performance to several different data sets and  at various levels of granularity .  If you're  not  already submitting, let's talk about how you can get started.

May we suggest...
As we work with properties to help them better understand their pacing, we've found that a combination of seasonal, monthly & daily reports with comparisons to multiple datasets, provides the most value.  We've bundled several reports together in "Prop Packs" that offer a value pricing for multiple reports that are purchased together.  There are three packages that offer the perfect amount of insight for you and your revenue management needs.

3 Pack - 3 reports for $600/yr
5 Pack - 5 reports for $900/yr
6 Pack - 6 reports for $1050/yr

Customization Available!
Custom packages are also available.  Please contact Katie Barnes for a consultation.

"The Vail Valley-DestiMetrics research system is the backbone of our destination research and has become an industry standard for our market place. Their unique system and enabling technology, accommodates non-hotel lodging and provides us with a forward-looking reservation activity outlook, comprehensive year-over-year comparable data, and comparable industry wide data that are not otherwise available. The DestiMetrics data tools have become an essential part of how the Vail Valley resort community operates and have helped us to better understand our tourism economy and trends."

Chris Romer
President & CEO
Vail Valley Partnership
Upcoming Events & Presentations

Springer Miller Systems Host Users Group

 November 6 - 10

Tampa, FL


Onsite Property Management Association (OPMA) Fall Summit

November 9 - 11

Sandestin, FL


Phocuswright Conferece

November 14 - 17

Los Angeles, CA


Let us know if you'd like to connect at any of these events.
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 Volume 82