The rules of the journalism game are perpetually changing. Layoffs and buyouts have generated a feeling of helplessness among many journalists and media professionals. For older people in the industry, the job situation is of even greater concern. This session will offer attendees the tools to move forward and thrive in a competitive market.
Register Today for $10
Learning Lab: 4th Annual NABJ Entrepreneurial Learning Lab: Inspiring Success in a Digital World
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Smart media entrepreneurs are embracing embracing new technology to launch long-lasting wealth-creating ventures. One example is the $1 billion sale in April of Instagram to Facebook. In this daylong session, those with a passion to reinvent content will explore concepts of building, growing, sustaining and selling profitable new digital platforms.
Participants will learn how to merge content using new technologies, what makes a good idea in the digital media space and what it takes to become fluent in a variety of digital forms - from broadband, blogs and social networks to web-based programs, mobile applications, and more.
If you have a passion for creativity and an entrepreneurial mindset to become a new leader in the digital media industry, join the dialogue on how to invent your own digital product.
A diverse group of experts, entrepreneurs and government officials will share their insights, strategies, tips and real-world, proven business models.
Register Today for $10
Learning Lab: ONACamp @ NABJ Learning Labs
Looking for the latest in digital skills? Join us for a day of hands-on training with some of the top leaders in digital journalism. This session, split up into workshops, will cover the latest in digital investigative reporting, mobile reporting, social media, audience engagement skills and and web tools. Get on the fast track to better reporting with greater impact using the power of the Internet. This exciting day of intensive digital journalism training is organized by the Online News Association, courtesy of a grant from the Gannett Foundation.
Register Today for $10
Half Day- Learning Labs
1:00 p.m. - 5:00 p.m.
Learning Lab: Starting Your Own Company: Visual Entrepreneurship
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Times are changing for visual journalists, who are losing their jobs in newsrooms or in academia. This session led by the NABJ Visual Task Force will explore the business end of visual journalism with the intention of helping participants remain relevant and employed. Participants will learn to think beyond freelancing and explore details of creating their own media companies. Financial planning, branding, marketing and legal rights will be covered, along with protecting copyrights, forming partnerships, and billing and keeping clients. The session also will tackle questions that commonly arise, such as whether an LLC or corporation is more appropriate or how to write a good "For Hire" contract.
Register Today for $10
Learning Lab: Free Tools for Journalists
The variety of software and app tools available for journalists can become confusing and daunting. This session will wade through all that, and will cover Facebook for Journalists, Tumblr, Google+, Flickr, Twitter and more. This session also will demonstrate how these tools can enhance news stories.
Register Today for $10
Learning Lab: Branding U: The Student Edition
Sending a resume and cover letter through the mail is so yesterday. Job seekers need an electronic portfolio. This three-hour workshop will give participants strategies for using cutting-edge applications to develop a virtual resumes. The session also will offer tips for using Twitter and Facebook to promote a brand, and on creating an action plan that will have recruiters banging on the door.
Register (Free for student members)
Learning Lab: Jumpstart Your PR Transformation
Are you transitioning from journalism to public relations? Are you ready to start your own agency? Or are your PR pitches and projects languishing in a digital waiting room? Every media response can change a public image, for better or for worse. This learning lab will demonstrate award-winning PR software and bring together all the elements needed to engage the right influencers, generate coverage, achieve quantifiable results and manage campaigns. This session also will examine solutions, software and best PR practices.
