There is no shortage of commentators ready to cast the printed book upon the outmoded-technology pile, where its highly combustible nature will no doubt prove useful in burning the entire heap to the ground so we can all get on with our virtual lives. But as an illustrated book publisher, we at Motorbooks beg to differ. We traffic (pun intended) in books for gearheads-folks who love cars, trucks, motorcycles, and anything else with an internal combustion engine. Our customers are firmly rooted in the real world where a wrench in hand, the roar of a well-tuned engine, and the lunge of acceleration will always trump another round of Need for Speed. Well, nearly always.

In light of all this, it seemed perfectly logical to Quayside Publishing Group's marketing director that Motorbooks should buy a bookmobile (in this case a "MotorbooksMobile") and simply show up wherever gearheads gather.