Three Winning Mobile Strategies
Free Webinar Next Thursday, June 21
|In just one week, ABM will host a free webinar on "Three Winning Mobile Strategies for B-to-B," featuring mobile leaders who will candidly share the keys to why their apps have succeeded on the business, content and audience development fronts.
Jeff Jackson, national accounts manager at Farm Progress Companies, will share how function-specific apps have driven over 100,000 downloads while sparking new commitments from marketing partners.
Marshall Matheson, SVP of online media at WTWH Media, will share his experience as an independent media company launching a mobile strategy - from who needs to be involved to investment to specific tools that facilitated the launch of WTWH's mobile products.
Rebecca McPheters, CEO of McPheters & Company, will share key findings from leading market research about who's winning in mobile and why.
Jessica Zemler, editor of dvm360 (2012 Neal Award winner for Best Mobile Content), will discuss how to maximize mobile as a content channel.
You will come away with a clear understanding of what is required to develop a mobile channel, who should be involved, where to invest your money, and how to monetize your product.
Click here to register.