Perhaps the most salient factor to be considered by restaurant entrepreneurs when devising a marketing plan for 2014 is ensuring that they are fully integrating all available technologies, and have completely jumped aboard the social media bandwagon. Beyond that fact however, the elements of gaining and retaining loyal customers is still based on producing quality food and services in a comfortable and relaxing environment. 

These 14 restaurant marketing tips will help you on your way!

1) Positive Word-Of-Mouth

Once they've swallowed your delicious portions, positive word-of-mouth is the life blood of any eatery. Simply stated, positive reviews to friends and loved ones is the single best way to fill your tables with loyal, local customers.

2) Review Sites

Whereas the restaurateur of a generation ago relied on the aforementioned word-of-mouth and rave reviews from professional critics, today's entrepreneur are faced with technology that transforms every customer into an online food critic. 

For instance, today's customer is just as likely to post a positive or negative review as leave a tip. As such, the savvy restaurant entrepreneur needs to take ownership of these sites and monitor them with an eye towards managing these customer expectations.

3) Embrace Mobile Technology

A large number of people feeling peckish when they are out and about are likely to go to their Smartphone to find a nearby place to eat. Owners should ensure that their restaurant has a mobile-friendly website. 

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