O'Neill and Associates - O'Neill ONLINE

Dear Friend,

 

During the next several weeks, pundits and political parties will continue to dissect what motivated Americans to vote the way they did in the recent midterm elections, and how these factors may or may not shape the 2016 electoral landscape. The midterms swept in a Republican majority giving the party unified control of Congress for the first time since 2006. The results communicated a resounding vote against the president, over continued concern with the economy, and the desire for Congress to take action and avoid further gridlock. Historically, the president's party almost always performs poorly in midterm elections, particularly the midterm of a second presidential term. In modern times, the only exception to this trend was in 1998 during the Clinton Presidency. However, Republicans were also adept in nationalizing the Senate races throughout the 2014 campaign season, tying local Democratic candidates to the president's policy agenda. With the next election in just two years and the presidency up for grabs at that time, Republicans want to produce results - and fast.

 

While legislative leaders are still determining their specific agenda for the next Congress, we know some things for sure. The presumed House and Senate leaders for the 114th Congress, Speaker of the House John Boehner and Senate Majority Leader Mitch McConnell, have promised to work with each other and bring together the various factions of their membership to pass new legislation. This will involve aligning pragmatists and conservatives within their ranks, as well as a slew of 2016 presidential aspirants. In order to make some parts of their agenda law, look for them to find a few areas of compromise with the White House. They have outlined an agenda; very specific bills such as the repeal of the medical device tax will probably be brought up right away. Committee chairs will also look to take up several infrastructure initiatives, trade agreements, education reform and job creation legislation in the first part of 2015. Other issues they have promised to address are:

  • Advancing more domestic energy solutions, including the approval of the Keystone Pipeline;
  • Higher education affordability;
  • Improved services for veterans;
  • Federal government reform and debt reduction;
  • Improved public health outreach;
  • Health care cost and accessibility;
  • Homeland security and terrorist threats; and
  • Tax reform for families and employers.

Furthermore, Senate Leader McConnell aims to address the federal budget as the government is only funded through December 11th. This effort will require the House and Senate not only to work with each other, but also with President Obama. Legislative initiatives will certainly have a more conservative bent, but in order to be signed into law a spirit of bipartisanship will be necessary.

 

Midterm voters have given Congress a party majority to get things done and the empowered leaders have promised to do just that. However, civic engagement doesn't stop at the ballot box; all Americans should take advantage of our right to participate in the debate. Those who see opportunity or defense for their agendas with the new Congress need to engage right away. Lend your voices to the legislative process. Doing so will help Congress identify and implement the best solutions.

 

Sincerely,

 

Tom O'Neill 

Chief Executive Officer

Twitter: @tponeill3  

Post Election OA Online: In This Issue
SVP Ann Murphy on Supporting Charlie Baker
Director Nicole Giambusso on the Campaign Trail for "No on 2"
SVP Ben Josephson on Strategic Consulting for the CT Democratic Party
2014 Election Roundup: Massachusetts
MA Maintains All Democrat Congressional Delegation
Shaheen Defeats Brown in NH Senate Race for One of Dems' Few Wins
OA on the Campaign Trail

Senior Vice President Ann Murphy: "Charlie Baker for Governor"  

 

Throughout his campaign, one success was clear: Charlie Baker had reflected and dissected the key takeaways from his 2010 gubernatorial campaign, as evidenced by his renewed emphasis on a disciplined strategy and concise, clear messaging. The governor-elect made a concerted effort to turn around his image for his 2014 campaign, convincing voters of his authenticity and bipartisan approach.

 

In a state as blue as Massachusetts, Republican candidates often overlook or forgo campaigning in historically democratic - and mostly urban - strongholds to cultivate support in more favorable, suburban areas. Charlie Baker, however, chose a different path. From Springfield to Roxbury, Lowell to Brockton, the Governor-elect made frequent campaign stops in Democrat-dominated territories in hopes of attracting at least a few votes in his favor. More importantly, however, Charlie Baker's grassroots outreach in these areas demonstrated that he is a moderate politician; one that is willing to compromise and that sincerely cares about creating opportunity for each and every resident of Massachusetts, no matter where they might fall on the political spectrum.

 

Equally as important, the women's vote played a crucial role in Charlie Baker's 2014 gubernatorial campaign. Rather than singularly touting his support for "women's issues," the governor-elect's position on social issues coupled with his extensive private sector and business experience appealed to women of all political backgrounds, especially those concerned about the economy, jobs, and healthcare. The "Women for Baker" initiative constituted a crucial and effective part of Charlie Baker's campaign, especially for his GOTV effort. His wife, Lauren, spearheaded and cultivated the "Women for Baker" notion, putting into practice her years as a successful advertising professional. Not only that, Lauren demonstrated from the beginning that she is a true partner to her husband, advising on his campaign efforts and often joining him on the trail.

 

After working with Charlie in Governor Weld's administration, I have witnessed firsthand his strong grasp and understanding of the ins and outs of state government. Simply put, Charlie Baker has the experience and the know-how to get things done on Beacon Hill. After years of inefficient governing on the local, state and national level, the governor-elect will draw upon his senior roles in Administration and Finance, Health and Human Services, and at Harvard Pilgrim Healthcare to ensure that Massachusetts can continue to grow and lead the country in areas such as economic development and healthcare. As the ranking GOP member in Massachusetts, Charlie Baker will also emerge as the representative voice for the Commonwealth and the Republican Party. With an entirely Democrat congressional delegation, the governor-elect will serve as a crucial and necessary advocate to communicate the state's policy priorities to the Republican Party on the federal level.

 

In the coming days and weeks, we will also have a clearer vision of how Charlie Baker's policy agenda will take shape as he begins to appoint members of his Cabinet, specifically the Secretaries of Administration and Finance and Health and Human Services. The governor-elect has already reached across party lines to make his first appointment, emphasizing his bipartisan approach to the Corner Office by naming Chelsea city manager Jay Ash to lead the state's housing and economic development agency.

 

And although the lieutenant governor's influence is often overlooked, Karyn Polito brings valuable experience to her new position, which effectively complements Charlie Baker's credentials. As a former state representative from central Massachusetts, Polito's background mirrors what Paul Cellucci brought to the table as the lieutenant governor for then-Governor William Weld. With an experienced, former state legislator such as Polito, you can anticipate that the previously unoccupied office of the lieutenant governor will take on new meaning with her at the helm.

 

Historically, Massachusetts has preferred a balance of political power between the executive and legislative branches, having elected a number of Republican governors in recent decades. Although both chambers of the Massachusetts legislature is still controlled by Democrats, Speaker of the House Robert DeLeo and incoming Senate President Stan Rosenberg already have prior experience working with Charlie Baker when he served in the Weld administration. Despite divergent views on certain issues, this balance of power will encourage bipartisan compromise to the benefit of all Massachusetts residents. I look forward to this new era for Massachusetts and am excited to be a part of it.

 

Director Nicole Giambusso: "No on 2: Stop Forced Deposits" 

 

Massachusetts voters took to the polls last Tuesday not only to elect new leaders to local and statewide offices, but also to voice their opinions on four ballot questions. Question 2 - one of the most high profile and highly competitive ballot questions - asked voters to approve or reject adding to the state's decades-old beverage container deposit law, which would have added five-cent deposits on a number of additional beverages.

 

In addition to forcing Massachusetts residents to pay more deposits, the proposal represented an outdated idea that did not sufficiently meet today's recycling challenges. As the press secretary and spokeswoman for the No on Question 2: Stop Forced Deposits campaign, I spearheaded the earned media efforts to communicate the need for modern recycling programs around the Commonwealth. Not only would Question 2 have burdened residents with tens of millions of dollars in higher grocery prices, but it would only have increased recycling by 1/8 of one percent, while undermining modern recycling programs.

 

O'Neill and Associates' earned media efforts complemented No on Question 2's paid media campaign and direct outreach to voters, businesses and community organizations across the state. Here at O'Neill and Associates, we implemented a comprehensive media relations strategy to present the facts about Question 2. Utilizing every available media resource, we reached out to numerous outlets across the state and met with every editorial board interested in learning about our perspective on Question 2. We engaged in nearly every story that covered the topic, and we issued press releases about key milestones such as television ad launches and the release of an economic impact study.

 

To further maximize the campaign's communication efforts, I debated the issue on a variety of radio and broadcast outlets, including New England Cable News' "Broadside with Jim Braude," WCVB's "On the Record," Fox 25 nightly news, WWLP's "In Focus," WGBH's "The Emily Rooney Show," Boston Public Radio, WBUR's "Radio Boston," and WBZ's "Nightside with Dan Rea," among others.

 

Our communications strategy extended beyond traditional media, as we secured placements in non-traditional outlets such as Chamber of Commerce newsletters, with the goal of bringing the facts to as many voters as possible. To demonstrate the breadth of the No on Question 2: Stop Forced Deposits coalition, we ensured that additional credible voices were featured in the news, including Massachusetts recyclers, environmentalists, and grocers, among others.

 

Our earned media efforts were essential to the campaign's tremendous success. No on Question 2 received several editorial board endorsements from print outlets including the Boston Herald, Worcester Telegram & Gazette, Springfield Republican, Salem News, Lowell Sun, Gloucester Daily Times, and New Bedford Standard Times. On November 4, voters rejected Question 2 with 73 percent of the vote - the largest percentage earned by any of the state's ballot initiatives - sending a resounding message that voters prefer recycling that is comprehensive and convenient. More people voted No on Question 2 on Election Day than voted for or against anyone or anything else on the ballot.

 

When it came to Question 2, the facts were clear that it would cost too much and do too little, affecting residents statewide with higher grocery costs and no significant recycling rate increases. We worked hard to reach as many voters as possible with this important message. I enjoyed discussing the issue with news outlets across the state, and am proud to have been a key part of the effort to keep our state from turning back the clock on recycling.

 

To learn more about O'Neill and Associates public relations services, click here.  

 

SVP Ben Josephson: The Connecticut Democratic Party  

 

In what was projected to be one of the closet Governors' races in the country, Connecticut Governor Dan Malloy won a hard-fought re-election victory over his Republican opponent Tom Foley and began looking ahead to his second term in office. Despite the narrow margin of victory, his successful reelection campaign held increased national significance after a challenging political climate mired Democrats' efforts - for both incumbents and first time candidates - to win elected office, even in traditionally blue states.

 

Across the nation, many incumbents of both parties faced a difficult road to reelection as voters sought to communicate their unhappiness with the current government and their desire for change at the ballot box last Tuesday. O'Neill and Associates is proud to have worked together with and provide strategic fundraising advice to Governor Dan Malloy and the Connecticut Democratic Party. Working with Governor Malloy and the Connecticut Democratic Party, O'Neill and Associates was part of a fundraising team that raised over $7 million this election cycle.

 

Looking ahead, Governor Malloy will continue to be an important national voice for gun safety, an increased minimum wage, paid sick leave, strong economic development policy and increased funding for education. O'Neill and Associates congratulates the Connecticut Democratic Party and Governor Malloy on a successful 2014 campaign. 

 

For more information about O'Neill and Associates' government relations practice, click here.


Election Roundup
2014 Election Roundup: Massachusetts  

 

The Massachusetts gubernatorial race kept many up late on Election Night, as Democrat and Attorney General Martha Coakley remained neck and neck with Republican Charlie Baker into the wee hours of the morning. In the end, Baker emerged victorious, beating Coakley by only 40,000 votes - or 1.7 percent - to fill the seat vacated by Governor Deval Patrick.

 

Both gubernatorial candidates attempted to redefine themselves this year after suffering defeat in 2010, Coakley in her U.S. Senate campaign against Scott Brown and Baker in his gubernatorial campaign against Governor Deval Patrick. Although Coakley and Baker both learned and implemented key lessons from these previous experiences, Baker seemed to have the advantage and momentum in the last few days leading up to the election, which he harnessed in his GOTV efforts and final television ad.

 

In addition to Coakley and Baker, three independent candidates also campaigned for the Commonwealth's Corner Office, with Evan Falchuk siphoning off 3.3 percent of the vote - the most of any third-party contender. Although he did not succeed in his bid for governor, Falchuk was able to officially establish his United Independent Party in Massachusetts, a feat that required at least 3 percent of the gubernatorial vote.  

 

Now, as the Commonwealth embarks on its next four years with Governor-Elect Charlie Baker leading the way, Massachusetts residents will watch closely as the governor-elect continues to assemble his transition team, appoint Cabinet members, and prioritize policy initiatives. Governor-Elect Baker has already appointed James Peyser, former chair of the state Board of Education and former member of Governor Weld's administration, as executive director of his transition team. Just a week after Election Day, Governor-Elect Baker made his first cabinet appoint, selecting Chelsea city manager and Democrat Jay Ash as his secretary of Housing and Economic Development.   

 

In her first run for public office, Attorney General-Elect Maura Healey made history last Tuesday night when she beat out her Republican challenger, Winchester attorney John Miller, to become the nation's first openly gay state attorney general. As former chief of the Massachusetts Attorney General's civil rights division, Attorney General-Elect Healey vowed to serve as the "people's lawyer," echoing a similar platform to that of her predecessor and mentor, Martha Coakley. Looking ahead, Attorney General-Elect Healey will begin to shape her policy agenda, and is expected to prioritize issues such as civil rights, child welfare, and reduction of energy costs.

 

Democrat Deb Goldberg also coasted to victory on Tuesday, receiving at least 56 percent of the vote to defeat Republican Mike Heffernan and win the Massachusetts Treasurer's race. Treasurer-Elect Goldberg, a former selectman from Brookline, cultivated a campaign based on wage equality, a statewide financial literacy program, and the expansion of government transparency.


Republicans also expanded their presence in the Massachusetts State Legislature, securing two additional seats in the Senate and at least five additional seats in the House of Representatives. The GOP had hoped to make more of an impact in the State Legislature; however, Democrats were able to hold on to more seats than some had originally predicted.

 

Despite these gains, Democrats still control both chambers of the Legislature by large super-majorities and Republicans will not be able to provide enough votes to uphold vetoes by the Governor-Elect, Republican Charlie Baker. Speaker Robert DeLeo is expected to retain his leadership of the House of Representatives, while Senator Stan Rosenberg is expected to ascend to the role of Senate President, replacing Senator Therese Murray who chose not seek reelection this year. Senator Stan Rosenberg will also become the first openly gay Massachusetts Senate President, signifying yet another stride towards true equality for the Commonwealth. 

 

While the races for political office may have taken center stage during the November 4th elections, a significant amount of voter focus was turned towards several referendums on the ballot in Massachusetts. The four ballot questions asked voters to decide on the gas tax, bottle deposit law, Expanded Gaming Act, and paid sick leave, respectively.

 

On Question 1, constituents overturned a provision tying the state gas tax to the rate of inflation, voting "yes" 53 percent to 47 percent, the closest outcome of any question. Nearly three-quarters of voters came out strongly in opposition to Question 2, rejecting a proposed expansion of the state beverage container deposit law which sought to include bottled water, sports drinks, and other non-carbonated beverages as requiring a nickel deposit upon purchase. Question 3, which sought to repeal the Expanded Gaming Act and effectively ban all casinos from opening in the state, was a closely watched contest with large implications for Massachusetts as a whole. Voters soundly rejected this measure with 60.1 percent of the vote and paving the way for MGM and Wynn to start work on their highly anticipated resort casinos. Finally, voters decisively approved Question 4, a measure requiring employers to provide their employees with one hour of paid sick time for every 30 hours that they work. The accumulation of said hours will be capped at 40 hours for the year, starting on July 15, 2015.  

 

For more information about O'Neill and Associates' state and local government relations practice, click here.

 

Massachusetts Maintains All Democrat Congressional Delegation 

 

All of the Massachusetts congressional seats were up for reelection this year, with only four facing opponents. In the 3rd district, Congresswoman Niki Tsongas successfully defended her congressional seat against Republican challenger and first-time candidate Ann Wofford, winning 63 percent of the vote. Campaigning never stopped for Congresswoman Katherine Clark as she successfully won her 2013 special election to fill the vacant seat formerly held by Senator Ed Markey and nearly immediately turned her sights to the 2014 midterm elections. On Tuesday, Congresswoman Clark officially won her first full term as a U.S. Representative from the 5th district of Massachusetts.

 

The 6th district proved to be a more challenging contest and arguably the most closely-watched congressional race in Massachusetts. Republicans viewed this race as their best chance to break the all Democrat delegation, but were ultimately disappointed. Democrat Seth Moulton, a 36-year-old Marine veteran of the Iraq war and first-time candidate, was able to comfortably defeat Republican opponent Richard Tisei, an openly gay former Beacon Hill legislator, by a margin of 14 percent. As a Harvard graduate with four tours of duty under his belt, Moulton was able to appeal to voters with his strong resume, untarnished reputation, and an outsider's approach to politics. Moulton had spent a significant portion of his $3.2 million in campaign funds to defeat incumbent John F. Tierney for the Democratic Party nomination, a fact which raised concerns of whether or not he would be able to maintain the momentum needed to clinch a victory over Tisei. In the end, Moulton accepted his victory with grace saying: "It feels great but it's also humbling... And I realize this is not about me. This is about an incredible team who came together who believed in making a difference in Washington and all the voters in the district who voted for that change."

 

Lastly, in the 9th district William Keating, a two-term incumbent Democrat, was able to defeat first-time Republican candidate John Chapman with 55 percent of the vote to Chapman's 45 percent. Congressman Keating was able to out-raise his opponent, who had launched a tough campaign which criticized the incumbent's defense of the Affordable Care Act and attempted to portray Keating as out of touch with his constituents. The attacks were unsuccessful as Congressman Keating ended Election Day victorious.

 

For more information about O'Neill and Associates' federal relations practice, click here.

 

2014 Election Roundup: New Hampshire Senate Race  

 

Arguably one of the most contested Senatorial races in New England took place in New Hampshire where former Massachusetts Senator Scott Brown sought to unseat Democratic incumbent Jeanne Shaheen. Independent expenditure groups and Super PACs flooded the New Hampshire Senate race with millions of dollars in media buys, in an attempt to sway voters in this cutthroat election. Despite his efforts to nationalize the Granite State race and blame Senator Shaheen for the dissatisfaction voters had with Washington, Brown was not able to convince enough voters to win a majority. Senator Shaheen garnered 52 percent of the vote, beating Brown by a margin of four, and securing one of the few Democrat victories in the midterm Senate elections.

 

For more information about O'Neill and Associates' federal relations practice, click here.

 

O'Neill and Associates, New England's leading public relations and government affairs consulting firm, is led by former Lt. Governor Thomas P. O'Neill III. With offices in Boston, MA and Washington, D.C., the agency employs senior level professionals to help clients define the right messages and get those messages to target audiences, including government officials, the media, community leaders and consumers. We serve clients in diverse industries, including financial services, transportation, healthcare, nonprofit, energy, and real estate development. Contact us toll-free at 1-866-989-4321. Follow us on Twitter at @ONeillandAssoc.

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