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Voluntary Purchasing Group, Inc.

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Hi [Name],

We’d like to formally invite you to attend the 2016 VPG Stockholder’s Meeting. The meeting will take place at the beautiful Omni Interlocken Resort outside of Denver CO., July 8-10 and is open to all distributors, dealers, their associates and their family members. Continue reading for more information.

TABLE OF CONTENTS


• LETTER FROM THE PRESIDENT
• VPG EXTENDS EARLY REGISTRATION DEADLINE
• OUR 2016 KEYNOTE SPEAKER
• AREA ATTRACTIONS
• COOL CATS KIDS CLUB

Letter From The President


Dear Patrons,
I am delighted to tell you we are seeing a great response to our 2016 Annual Stockholder’s meeting that will take place July 8-10, 2016 at the Omni Interlocken Resort outside Denver, Co.

There is keen interest among our Patrons who have never experienced a Stockholder’s Meeting. I feel that attendance is especially important because it is not easy to get the full grasp of our business model if you’ve never experienced our Patrons and management in action at a Stockholder’s Meeting.

We are also seeing Patrons who have not attended a meeting in a decade or more. They are enthusiastic and are bringing their grown kids and have signed the grandkids up for our Cool Cats Kids Club.

Regardless if you have never attended a Stockholder’s Meeting or if you’ve attended every one of them for the past 35 years, we sincerely invite you to join us. It will be thought provoking, educational, entertaining and jam packed with “Best Practices” that you can take home and improve your business.

This issue of the Newsletter is dedicated to showing you the Omni Interlocken Resort and telling you about one of the most exciting elements of this year’s meeting, our Keynote Speaker Cam Marston. Enjoy and I’ll see you in July when we will “OWN IT AND GROW IT!

Sincerely ,

Steve Money President, VPG


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VPG Extends Early Registration Deadline!

SAVE $200 PER PERSON!


VPG has extended the deadline for early registration until April 30, 2016. This decision was made due the late arrival of Springtime in many parts of the country and especially in some regions where VPG is expanding their market presence. The early registration fee is just $199 per person and covers all meeting materials and the Keynote presentation by Cam Marston on Generational Insights, as well as meals and banquets – from dinner on Friday, July 8th through breakfast on Sunday, July 10th – plus 2 evening receptions, awards and entertainment.

To register online for the 2016 Stockholder’s Meeting, go to fertilome.com and click on the registration site. After April 30, 2016 the registration fee will be $399 per person.

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Our 2016 Keynote Speaker


VPG is excited to announce it has chosen Cam Marston as our Keynote Speaker for the 2016 Stockholder’s Meeting. Cam’s company is aptly called Generational Insights; he addresses issues and opportunities for marketing across the generations.

Our industry’s current average demographic, the Baby Boomers aged 51 to 69, is a shrinking demographic, being quickly overtaken by Generations X and Y and the Millennials. These younger generations represent 110 million of the best educated and technically savvy people in the USA and are or becoming of the age to be interested in homeownership and lawn & gardening.

While Baby Boomers read newspapers and watch TV, the younger generations use social media and the Internet to stay current and research purchases. Cam will be presenting insight on how to keep up with and communicate best with these generations that are quickly becoming our target.

You may remember that Cam spoke at our meeting in 2011 and was so well-received that a number of our Patrons requested he come back. This year he will bring a fresh perspective on the burgeoning market segments that VPG Patrons must learn how to attract, both as customers and as business associates. This presentation will reveal helpful insights on how to jump start your business and your business practices in preparation for a new generation of customers and associates!



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AREA ATTRACTIONS


Surrounded by the Rocky Mountains, Denver is one of the most beautiful and lively cities in the United States. The Omni Interlocken Resort puts you near everything — including outdoor fun and a host of attractions. You’ll have a hard time staying indoors with such a gorgeous backdrop. Boulder, home to the University of Colorado, is a very unique community and it definitely has a festive, artful vibe and sole. The Pearl Street Mall is a pedestrian mall with eclectic shops and restaurants. Spend a day or an evening in Boulder, take in the scenery, the atmosphere and the activities.

OTHER SUGGESTED ACTIVITIES AND THEIR DISTANCE FROM THE OMNI INTERLOCKEN INCLUDE:
• Butterfly Pavilion and Insect Center –3 miles
• Boulder Dushanbe Teahouse – 10 miles
• Celestial Seasonings Tea Company –10 miles
• Historic Downtown Boulder – 10 miles
• Coors Brewery Tours – 12.5 miles
• Denver Aquarium – 15 miles
• Colorado State Capitol – 15 miles
• Denver Zoo – 15 miles
• Downtown Denver – 20-minute drive
• Black Hawk – 40 miles
• Central City – 40 miles
• New Belgium Brewery – 56 miles

RECREATION
• Chautauqua Park – 10 miles
• Elitch Gardens Theme and Water Park –15 miles
• Red Rocks Amphitheater, world-famous natural amphitheater – 20 miles
• Eldora Mountain Resort, family ski resort –25 miles
• Estes Park, gateway to Rocky Mountain National Park – 45 miles
• Breckenridge, ski resort – 90 miles
• Pikes Peak – 95 miles

ARTS & CULTURE
• Children’s Museum of Denver – 10 miles
• Fiske Planetarium – 10 miles
• Denver Art Museum – 15 miles
• Denver Museum of Nature and Science –15 miles
• Denver Performing Arts Complex – 15 miles
• History Colorado Center – 18 miles
• Red Rocks Ampitheater – 20 miles

NEARBY DINING
• Gordon Biersch Brewery – 0.5 mile
• Village Tavern – 0.5 miles
• Flatiron Crossing – 0.5 miles
• The Huckleberry – 4 miles
• Lulu’s BBQ – 4 miles
• 4580 Restaurant – 15 miles
• The Kitchen – 15 miles

OMNI INTERLOCKEN RESORT
The right location and the right facilities!
The Omni Interlocken is a great place to meet! It also has a few outstanding possibilities for after the meetings!

RELAX poolside. at our two outdoor heated pools. Open year-round.
27 holes of championship golf awaits you at Omni Interlocken Golf Club.
Complimentary bikes are available so you can experience beautiful Colorado mountain air while enjoying one of many surrounding trails.
The Tap Room offers complimentary billiards and foosball from 4:00 p.m. – Midnight.
Rejuvenate at the Makara Spa. offering massage, facials and invigorating body treatments.

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COOL CATS KIDS CLUB IS BETTER THAN EVER!


THE COOL CATS KIDS CLUB is returning to compliment the Stockholder’s Meeting. Cool Cats is designed to entertain and educate children with age specific activities while their parents attend meetings and banquets at the Stockholder’s Meeting. The kids program will have approximately 16 hours of supervised activities for children of VPG Patrons! Specific activities, events and the cost for the program will be published in subsequent newsletters. As a teaser, some of the venues being considered are:

• The Butterfly Pavilion
• Water World
• Horseback Riding
• Hiking
• Arts and Crafts
• River Rafting
• Elitch Gardens Amusement Park
• The Children’s Museum

The youngest children ages 2-5 will have a program designed around activities at the resort (including a nursery) so parents can drop in to check on their children if they choose to.

The pre-teens will have age specific activities designed for their age group as will the teenagers. Cool Cats is a great way to maximize the fun for kids and the focus and fun for parents. Register the kids for Cool Cats Kids Club at www.fertilome.com when you make your hotel reservations and travel plans. Or add them later as your plans develop. It’s all right there!

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