Our 2016 Keynote Speaker
VPG is excited to announce it has chosen
Cam Marston as our Keynote Speaker for the 2016 Stockholders Meeting. Cams company is aptly called Generational Insights; he addresses issues and opportunities for marketing across the generations.
Our industrys current average demographic, the Baby Boomers aged 51 to 69, is a shrinking demographic, being quickly overtaken by Generations X and Y and the Millennials. These younger generations represent 110 million of the best educated and technically savvy people in the USA and are or becoming of the age to be interested in homeownership and lawn & gardening.
While Baby Boomers read newspapers and watch TV, the younger generations use social media and the Internet to stay current and research purchases. Cam will be presenting insight on how to keep up with and communicate best with these generations that are quickly becoming our target.
You may remember that Cam spoke at our meeting in 2011 and was so well-received that a number of our Patrons requested he come back. This year he will bring a fresh perspective on the burgeoning market segments that VPG Patrons must learn how to attract, both as customers and as business associates. This presentation will reveal helpful insights on how to jump start your business and your business practices in preparation for a new generation of customers and associates!
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