Weight Watchers formed as a company in 1963 and has since had an enormously successful run, building its brand and making a big difference for millions of people around the world. In 2012, they held a dominant position in their marketplace and felt on top of the world. They were not too concerned with what some were calling the looming ‘digital age’. After all, how could digital disruption affect an organization so integrally built on human connection?
Weight Watchers wasn’t the first and certainly won’t be the last to believe that because it was not in the technology space, it didn’t have to worry about being digitally disrupted.