October 23, 2017

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Don't miss the November 3 Legislative Breakfast featuring
Minnesota Secretary of State Steve Simon.
This Friday  
Elections, Russian Hacking & The Minnesota Business Snapshot: November Legislative Breakfast featuring Minnesota Secretary of State Steve Simon
Join us this Friday for Legislative Breakfast featuring Minnesota Secretary of State Steve Simon from 7:30 to 9:00 a.m. at the Commons on Marice in Eagan.

Secretary of State Simon will discuss election plans including his challenge to Minnesotans to return us to number one in voter turnout in the country, how employers can encourage participation in the democratic process, and the security of Minnesota's election system.

In addition, Secretary of State Simon will discuss Minnesota Business Snapshot-a new initiative he launched last fall to better serve Minnesotans and advance economic development through the availability of customized data on the economic and demographic make-up of Minnesota's business community. 

Holiday Season  
4 Types Of Holiday Shoppers Marketers Need To Reach

From the Retail Dive, Cara Salpini, October 13, 2017
"The holiday shopping season is both the most magical and maddening time of year for consumers.

Some shoppers love the hustle and bustle of the mall during the holiday season - the halls decorated with garlands and lights, the various holiday-themed music blasting from storefronts and of course deals from their favorite retailers. But other consumers can't stand malls, and crowds and sensory stimuli can make the shopping experience altogether overwhelming.

Holiday shoppers come in all shapes and sizes: Some shop exclusively online and others buy exclusively in stores - some shop early, some late and some all the time. According to data analytics firm Cardlytics, there are four clearly-defined holiday shoppers:  
  • Steady shoppers: those who make purchases throughout the holiday season
  • Early shoppers: those who front-load their holiday gift shopping
  • Black Friday shoppers: those who buy the majority of their gifts on that one shopping holiday
  • Late shoppers: those who back-end the whole process
"While a lot of marketers have put all of their eggs in the Black Friday basket, the spend has really flattened out," Dani Cushion, chief marketing officer at Cardlytics, told Retail Dive.
As a marketer, then, it's not advisable to isolate any of these shopper segments. So what does each group have to offer and what are the best ways to target them? Here's what marketers should keep in mind in order to win over these shoppers..."

September Retail Sales Up After Hurricanes Increase Demand For Building Supplies

From the National Retail Federation, October 13, 2017
"September Retail Sales Up After Hurricanes Increase Demand for Building Supplies
WASHINGTON, October 13, 2017 - Retail sales in September increased 0.5 percent over August on a seasonally adjusted basis and were up 3.2 percent year-over-year unadjusted, according to calculations released today by the National Retail Federation. The numbers exclude automobiles, gasoline stations and restaurants.

"Retail appears to have navigated through some rough weather - literally," NRF Chief Economist Jack Kleinhenz said. "Hurricane impacts were very clear, with a strong boost for building materials going a long way to offset downturns elsewhere. Results were mixed among several business lines but the bottom line was a good increase over August and strong growth from a year ago. While the hurricanes played a major role in the data, they did not fundamentally affect the upward path of the economy."

September sales were up 3.6 percent on a three-month moving average compared with the same period a year ago.

Specifics include: 
  • Building materials and supplies stores showed the strongest increase, up 2.1 percent over August seasonally adjusted and up 7.7 percent unadjusted year-over-year.
  • Online and other non-store sales were up 0.5 percent seasonally adjusted from August and up 5.8 percent unadjusted year-over-year.
  • Clothing and accessories stores were up 0.4 percent seasonally adjusted from August and up 1.5 percent unadjusted year-over-year.
  • General merchandise stores were up 0.3 percent seasonally adjusted over August and up 4.7 percent unadjusted year-over-year.
  • Electronics and appliance stores led declines, down 1.1 percent seasonally adjusted from August and down 5.3 percent unadjusted year-over-year.
  • Furniture and home furnishings stores were down 0.4 percent seasonally adjusted from August but up 1.4 percent unadjusted year-over-year.
  • Health and personal care stores were down 0.4 percent from August and down 0.6 percent unadjusted year-over-year.
  • Sporting goods stores were down 0.2 percent seasonally adjusted from August and down 4.1 percent unadjusted year-over-year."

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Minnesota Retailers Associaiton
400 Robert Street North, suite 1540
St. Paul, MN 55101
Tel. (651) 227-6631 - mnretail.org - mnra@mnretail.org