Welcome to summer!
Although many of us will take some time off to enjoy our families and all the fun things that summer brings, most people will be working and using summer to tweak and fine tune their business.
This month we focus on social media strategy, process and results.
Is your business in the current social media cycle? If not, then you seriously need to think about changing that.
Here's the reality and the truth ... Social Media is NOT a fad. It has done nothing but grow in use and popularity since its inception. And now, in 2012, people are going beyond blogging and beyond simply posting photos and videos and are embracing new devices and experiences in the social media world.
Everything from the cloud and niche social sites to social TV and social shopping are the new frontiers.
McCann Worldgroup Chief Innovation Officer says:
"We will see the growing trends in which consumers expand their social media usage to more and across devices where they embrace the new social media experience as their primary source of content and in-depth community interaction."
Social Media Today noted two emerging trends this year: Transmedia and Micro-Economy. Transmedia is:
". . .telling a story by using surrounding context to determine the meaning for a participant."
Businesses must embrace these tools to stay relevant in today's ever-expanding social world.
Here are 4 social media practices for business that can boost your results:
Mark your calendar and join us for a Free Podcast July 20, 12n est on my Blogtalk Radio Show, when we talk about the 4 social media practices that can and will boost your business! Details coming soon!
Here are the latest articles from our Blog Archives!
Out and About:
7/25-National Webinar: A&E Networks/Women in Cable and Television
7/26-27-Coaching Corner-Florida Festivals and Events Assoc
9/20-Coaching-Women For Hire Virtual Conference
10/16-Presenting-XPO NYC Conference and Expo
Work With Me!
Brand Strategy/Integrated Marketing-Media Consulting
Blog Management/Writing/Content Management
Have Your Own Radio Show
Are we connected? @deborahshane
Have a Beautiful Day!
"If you're not using your smile, you're like a man with a million dollars in the bank with no checkbook" Les Giblin