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|Happy Weekend Digital LA peeps! SBF pics & press. |
8 Weekend Ideas
Triple action wknd w VidCon, Anime Expo and X Games!
: YouTuber convention Thu-Sat in Anaheim. Yesterday's Industry Day panels featured iJustine, Kassem G, Annoying Orange creator, Big Frame's Sarah Penna, host Amber J Lawson, and more, followed by a huge blip.tv party w DeStorm, Olga Kay and more.
The VidCon Social Media panel advised using YouTube, Facebook, Twitter, Instagram, Pinterest, Chill, Viddy, Google+, everything to promote your YouTube vids. Panelists: YouTuber Olga Kay, Relativity Media's Liz Jones, Maker Studio's Jeremy Welt, OMGFacts f
ounder Adoria Grey, IAWTV's Angelique Toschi, moderated by Digital LA's Kevin Winston.
- Anime Expo
- Anime cosplay convention w panels, toys, films and guest speakers at Conv Ctr til Mon. We'll be live tweeting via @DigitalLA
. BMX, skateboard, moto at Staples Fri-Sun. #XGames is very digital w moblie app that lets u stream the games, get vid highlights, create a schedule. Plus: X Games uses Instagram, Foursquare tips, etc.Movies:
- Magic Mike
: Channing Tatum strip-dances; he's been tweet-promoting heavily #MagicMike #MagicAbs
: Mark Wahlberg + talking Ted-dy @whattedsaid
- People Like Us
- promoted via free Sprinkles
- BET Awards:
Samuel Jackson hosts Sun 8p @ Shrine
- Pirate Invasion
at Belmont Pier, Long Beach. Sat-Sun
- Hero Rush
: Firefighter theme obstacle course, Sat
- craft-artists show starts today at Port of LA
Silicon Beach Fest - Pics & Press
The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23. PRESS:
TechCrunch, Forbes, and other national and local media covered the fest. Links we've seen so far:
- TechCrunch: What LA Accelerators Want
- Forbes: Where is LA's Tech Economy Headed
- Female Founders to Watch: Silicon Beach
- TechZulu: Eric Garcetti Opening Keynote (VIDEO)
- Women 2.0: LA Holds first Silicon Beach Fest
- Examiner: Silicon Beach Fest Showcases Innovation
- Santa Monica Patch: Silicon Beach Fest (VIDEO)
- Pandodaily: "Silicon Beach Fest" Version 1.0
- Abbot Kinney Venice Blog: Digital & Creative Hubs
- Kindling's: L.A. Geeks Unite
- Hollywood Today: The Digital World of Silicon TechPICS:
So many fun pics! We'll create a Top SBF pics album from the following albums: Digital LA
, Cross Campus
, Opening Party
"LA's best chapter is about to be written," said Eric Garcetti, LA City Council Member and Mayoral Candidate. He kicked off the fest with his opening keynote, saying LA is a unique city of mash-ups, where tech, startups and entertainment - plus creativity, cultures, and passion - mix with successful results. "Let us come together and celebrate..."
The mashup theme was reflected in the SBF programming, which included panels highlighting accelerators, VCs, startups, developers, movies, TV, music, web content, art, fashion, social good, surf & skate, and more. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.
Speakers gave engaging insights on panels, from companies including: VCs, accelerators (StartEngine, Amplify, Launchpad, MuckerLab, Originate), entertainment (Sony Pictures, FOX, NBC, The GRAMMYs, Interscope Universal Music Group), startups (BeachMint, ShoeDazzle, Pose, Viddy, Mogreet, DocStoc, PageWoo, PromoJam, Machinima, Riot Games, SGN), advertising (OMD, Ignited, Deutsch, TBWA \ Chiat \Day, Edelman, engage:BDR), as well as CAA, Klout, Ustream, Rock the Vote, and many more.
Silicon Beach Fest, created by Digital LA and presented by engage:BDR, is the first startup / entertainment fest in LA with programming by tech community team effort including companies (Digital LA, engage:BDR, StartEngine, TechZulu, PromoJam, PageWoo, venues (Hotel Erwin, Viceroy Hotel, Cross Campus, Coloft, CoWorks, Working Village, io/LA).
Partners provided products and services including: Uber, Here on Biz, ParkMe, Simply Petals, Triptrotting, Bloodhound, Planana, Pop-Up Pantry, EventSorbet, ROC, Startup Car, Pulsoviral, TrueCar, PopChips, ONE Coconut water, Gamer Food, Zevia.
"It's great to get the tech and Hollywood
communities together to celebrate digital innovation," said Kevin Winston, creator of the Silicon Beach Fest, and Digital LA CEO/Founder. "You could feel the energy and excitement from getting everyone together, from the opening party to the inspiring panels; the creative pitches at the hackathon, demo day, angel pitch fest, and student pitch fest; and the good-times bonding from the nightly parties to the beach volleyball court. Tons of info and tons of fun!"
Attendees love the SBF energy. "Thank you for putting together such a fantastic festival with such smart minds and genuinely collaborative people from so many parts of Digital LA and beyond," said Callie Miller, a panelist on the PR for Startups panel. "I had an incredible time, met so many great people, and I'm inspired by several of my SBF conversations to launch three new projects in LA. This would not have happened without SBF."
Attendees also gave @SBFestLA #SBF much tweet love:
RT @acheeseman Wow, #SBF what an amazing couple of days! Thanks to all of my old & new friends for making it so rich with optimism, expertise, & wisdom.
RT @OEInnovation #SBF why I live in #LA: intersection of #beach #tech #entrepreneur #entertainment. & #celebrity to pull off anything!
RT @BTW - It was great meeting everyone at the 1st ever @SBFestLA. Loved speaking and seeing the great crowd. Can't wait for next year. #SBF.
RT @urlgrl @DigitalLA had an amazing time at #SBF. can't wait for next year!!
Thank you all for helping make SBF happen, including engaging attendees, smart panelists
, amazing volunteers, up-til-3a organizers
, supportive partners
, and gorgeous hotels
Erwin and Viceroy. Special shoutouts to Hackathon/website Jason Crilly and Holden Steinberg (Page Woo), Advertising/Branding Hub organizers Tameka Kee, Hank Leber; Dan Dato and Ronen Olshansky (Cross Campus), PromoJam's Social Media Hub's Amanda MacNaughton, Matt MacNaughton and Mei Mei Lam (SBF logo), media Efren Toscano and Amanda Coolong (TechZulu), PR teams Kelley Coughlan and Jenn Deese (Melrose PR), Kim and Rosalind (Spin PR), Nicole Jordan and Ryan (Radix Collective), and Kristin Martell; logistics (Maria and Roxy), volunteer coordinators (Richard and Brandii), Howard Marks and John Diep (StartEngine), Jason Nazar (Startups Uncensored), Shira Lazar (What's Trending), and many many more. Thx party hosts Siemer & Associates, JuntoBox Films, Wiredrive, Giant Media, 31Ten & Areal.
There's so much content to cover, we'll highlight various SBF events over the next several Digital LA newsletters. - PromoJam Social Media Hub
. PromoJam hosted four info-packed social media panels:
- Broadcast panel. Key takeaways include the need for real-time metrics to accurately measure ads and broadcast social media engagement. Citizen journalism and online live streaming are key areas to watch as we move into a future where the desire for live content and for neutral content providers become more eminent. Panelists: Anna Liza Bella, VP Marketing Solutions at NBCUniversal / STYLE Network; Jonathon Wilner, Senior Director, Business Development, LA at Ooyala; Adam Goldstein, Senior manager, Business Development, UStream; Ted Hong, Chief Marketing Officer at M-Go; and Dan Fienberg, Executive Editor at HITFIX.
- Music Social Media. Music social media marketing requires a long-term concerted effort to guide fans through the funnel of un-awareness to awareness, connections and engagement through initiatives that maintain constant conversations between artist and fans. Keeping the Buzz in real time is critical to help drive engagement during the lulls of seasonal marketing. Panelists: Chris Mortimer, Director, CRM and Social at Interscope Records, Rami Perlman, Senior Director, Music at The Audience, and Ian Rogers, CEO at Topspin Media; Tyler Childs, Manager at Constant Artists; and moderator Matt MacNaughton, CEO and Co-founder at PromoJam.
- Latin Social Media Panel explored the best strategies to reach out to this burgeoning audience profile and the opportunities for marketers. Top executives including Rudy Lopez-Negrete, Head, Music and Content at Lopez Negrete Communications; Horacio Rodriguez, Director, Product Development at Universal Music Latin Entertainment; Yamile Fernandez, CEO and Founder at Get Yours Entertainment; Carlos Mendez, Multicultural Executive Creative Director at Rapp Agency, and Alex Corral, Director of Creative Affairs at Shine America drove the conversation. - Social Media + The Vote panel with Josh Constine, TechCrunch Social Technology Journalist moderating, and panelists Rob Veres, Senior Director Mobile at GM, Redlaser (Ebay, Inc.); Heather Smith, President at Rock The Vote; and Noa Tishby, Actress, Producer, Political Activist, Act For Israel. Rock The Vote uses social media, Facebook, Twitter, and QR codes on T-shirts, to get young voters active and sharing. For this election, Twitter is now showing politicians poll ranking during debates in real-time via specific hashtags.- Hackathon.
More than 100 developers on 13 teams hacked from Thursday - Saturday to pitch amazing ideas to our team of a dozen CTO judges, at the SBF HQ Cross Campus. Developers ranged from a 18 year old whiz kid to a Yale team who flew in from Yale to participate. Congrats to team Infected for winning more than $50K in prizes, including StartEngine investment, Peak Hosting cloud hosting, NDMS payment processing, remote control helicopters and toy cars, desktop missile launchers and more. Thanks to organizers
Jason Crilly and Holden Steinberg of PageWoo, with Jad Meouchy, Alex Benzer, Ari Rashti, Dan Dato, Ronen Olshansky, Aaron, Cooper Harris, Spin PR.
- Demo Day / Angel Pitch.
More than 500 attendees attended StartEngine's Demo Day and Angel Pitch Day at Shutters. StartEnginge debuted its Q2 Class, with founder Howard Marks fireside chat with Jason Calacanis, founder of Launch and Mahalo.com. Shira Lazar from What's Trending moderated Angel Pitch Day after an entertaining discussion with Josh Berman, CEO of BeachMint. Investors attending included: Benchmark, New World Ventures, True Ventures, Anthem Venture Partners, Rustic Canyon Partners, IdeaLab, GRP Partners, Tech Coast Angels, Pasadena Angels, and Maverick Angels. (Photo by TechZulu).- Student Pitch Fest.
Congrats to That's Suspicious Behavior (USC), the female-led team which won the grand prize in the student pitch fest with ten teams competing from USC, UCLA and Yale via 5-min presentations at CoWorks. That's Suspicious Behavior is an app that lets you report shady activity like "Aggressive Begging," "Creepy Person" or "Fight" in real time and share with others around you. TSB wins the grand prize, a "Coworking All Around LA" Prize Pack including one-month memberships at Coloft, CoWorks, Cross Campus, Working Village, io/LA, and ROC, valued at more than $2,600. Thanks to students and organizer UCLA comp sci Ph.D Alex Vasilescu, w judges Mark Jeffrey, Jacques Habra (Noospheric), George (ShoeDazzle), and Alex (AtThePool). ShipMate (UCLA) took second place and Where My Dogs At (USC) placed third.- Social Good panel.
Social good startups shared how they got started and do-good digitally at Hotel Erwin. Brent Freeman (Rootz Founder, CEO), moderated the panel, including Chris Brereton (Picture Healing), Stacy McCoy (Give to Get Jobs), Bridget Hilton (Jack's Soaps) and Liz H Kelly (Goody Awards Founder/CEO.) Panelists advised attendees to "Just Do It": Go out and start your company, focusing on the MVP (Minimum Viable Product) to launch. Most of the speakers launched their startups with $2-7K. Many also use low-cost social media to promote.- Beach Games.
SBF attendees took a break from panels to bond at the beach playing games, cuz well, it's the Silicon Beach Fest after all! Games started on Saturday morning with basketabll at the beach courts in Venice. Then attendees learned how to surf at noon with surfing lessons coordinated by Triptrotting. In the late afternoon, about a dozen SBFers played volleyball at the Vilebrequin Beach Games, followed by appetizers and drinks at the Fairmont Miramar FIG restaurant (where Digital LA recently had a Restaurants Go Social panel.). Several SBFers won pairs of $250 shorts!
We'll summarize more SBF panels and events in upcoming Digital LA newsletters.Going thru SBF withdrawals?
We are too! Due to overwhelming support of everyone asking "When's the next SBF!" at the closing party, we are excited to announce we will do SBF again next June on the first wknd of summer again! We will also do a one-day version this fall in Hollywood and Downtown. Email email@example.com with SBF as the subject for sponsor or speaker info. And u can always...Attend our Digital LA events -
we organize 7-10 events a month around digital, entertainment and startups. Mark your calendar for upcoming events:
- Digital LA - Digital Comics Panel
, 7/9. Call for speakers: If u do digital comics, branding, social media, illustration, etc. email firstname.lastname@example.org w COMICS as subject. Our Digital LA - Digital Comics panel
last year had speakers from Marvel, DC Comics, Warner Bros, and actor Thomas Jane (Hung, Punisher)
- Digital LA - Comic-Con Digital Drinks
, 7/14. We're heading to Comic-Con for our annual Digital Drinks! Mark the date, details soon.
RECENT Digital LA PANEL HIGHLIGHTS
- Digital LA - Comedy Panel
- Digital LA - Mobile Apps and Ads
- Digital LA - Latino Social Media
- Digital LA - Digital Innovators @ BritWeek
- Digital LA - Restaurants Go Social
- Digital LA - Indie Music Panel
- Digital LA - Developer Debate: CMS & Frameworks
- Digital LA - 22 ways Movies and Music Go Social
- Digital LA - 12 Tips to Viral Videos
- Digital LA - Bands and Brands
Promote your company, product via a 590 x 90 banner ad here, or sponsor one of our upcoming events or create a custom one to reach more than 30,000 digital professionals based in LA. email email@example.com with SPONSOR as the subject.
|Digital LA - Digital Comics Panel|
Monday July 9, 7-9:30p @ Meltdown Comics
CALL FOR SPEAKERS for our fourth annual Digital Comics Panel! At last year's panel
, we had speakers from Marvel, DC Comics, Warner Bros, a former Wolverine illustrator, and actor Thomas Jane (Hung, Punisher).
If u worked on the marketing, social media, or VFX for anything comics related, including the campaign for the Avengers movie or Kinect video game, or merchandising (toys, etc.) or u work at Marvel, DC, or a digital comics publisher and can share how u do digital, email firstname.lastname@example.org w COMICS as subject.
We will also do our annual Digital LA - Comic-Con Digital Drinks in San Diego on July 14. Mark your calendar!
|Digital LA - Game Marketing and PR|
BEVERLY HILLS - Speakers from EA, Square Enix, IGN, GameTrailers, Maker Studios, Miller PR, mOcean shared tips on video game marketing, from development to game launch day, to events at our pre-E3 Video Games Marketing & PR panel at Beverly Hills Porsche. Highlights: plan your marketing campaign early, reach core influencers with assets like trailers and stills. Broaden your reach to mainstream audiences via ads and smart PR. At our networking reception, attendees enjoyed playing games in the GameTruck, and complimentary Breezy Freeze snowballs, in the lot of Beverly Hills Porsche.Article. PICS.
Highlights: - Plan your marketing campaign early. Don't wait til the game is released - start marketing during development, releasing news, assets (game stills, trailers, casting, etc) steadily to build crescendo for launch day. IGN covers game news including news, screen shots and trailers months before game release, building anticipation among its gamer audience, and measures impact and intent to buy via its GamerMetrics stats tracking. GameTrailers releases video game trailer for its avid vidgame fans, who spread cool trailer links via social media including Facebook and Twitter. Some game companies, like Square Enix, use marketing feedback to impact development of future franchise titles.
- Identify your target core demo and reach them via online communities and influencers. IGN and GameTrailers have fan profiles, so fans can comment, review, and get to know / respect each other. Maker Studios' Game Station consists of hundreds of avid gamers with YouTube channels covering game news, viral videos, etc. Promoting game news and assets among these game influencers helps increase game reach.
- Advertising campaigns such as trailers, commercials and viral videos focus on key aspects of your game, and can be targeted to core gamers or mainstream. The mOcean agency worked with publishers to create compelling spots for Star Wars Kinect, Star Trek, and more. When creating video game trailers and ads, it's important to show enough of gameplay, and leave the viewer wanting more.
- Trailers: High-profile games with large ad budgets have started to create live-action trailers, like Activision's Call of Duty Modern Warfare 3 'Vet and the n00b' ad starring Sam Worthington and Jonah Hill w >22M YouTube views, or the recent viral Prototype 2 live action trailer.
- PR: try to figure out what general interest / mainstream angle your game has, and promote via related press releases.
For example, Miller PR helped promote Rockstar Games' LA Noire to mainstream audiences by focusing on its revolutionary facial motion capture detail, its artistry capturing film noir visuals, and its detail at replicating LA cityscapes and geography from the 1940s and 50s. LA Noire articles appeared not just in hard core gaming magazines, but also in the LA Times and USA Today.
- Make game release day an event. IGN and GameTrailers let game advertisers buy out homepage takeovers to promote a title. Maker Studios' Game Station game reviewers who get early or first-in-line copies of the game start to livestream and make comment on gameplay to fans eager to catch a glimpse of new game play.
- Events such as E3, Comic-Con, and PAX are also popular ways to promote games to game fans. Warner Bros Interactive promoted its Lord of the Rings games with a live orchestra playing in a section of the LA Convention Center at E3. and with a Gaslamp block takeover at Comic-Con, complete with costumed characters. Attendees Facebook status updates, tweet pics and check-in to events, creating free viral buzz for a game. Sponsors seek to align their brands with games at events to reach young demos, like Sprint's sponsorship of IGN's game kiosk and photobooth tents at Comic-Con.
- Measure your performance of your game marketing campaigns via video views, comments, Facebook likes/shares, beta downloads, number / publication of press articles, etc.
Thanks to our speakers!
- Corey Garnett, EA, Community Architect
- Adam Sullivan, Square Enix, Sr. Counsel
- Kym Nelson, IGN (Fox Interactive), VP Sales. @IGN
- Tracy Williams, Video Game Marketing.
- Brad Winters, GameTrailers, General Manager.
- David Sievers, Maker Studios, VP of Business Operations. @dnsievers @MakerStudios
- Jennie Kong, Miller PR, VP of Digital Entertainment. @millerprnews
- Amy Allison, mOcean, Dir Game Mktg. @mOceanLA
- Jamison Selby, SocialType, VP of Sales @SocialType
- Beverly Hills Porsche for hosting right on the show room floor. Yes we found the red Porsche and took pics! Follow @BevHillsPorsche
- The GameTruck for providing sweet games to play on Xbox, Wii, PlayStation in their huge 50' truck. Fun for parties and coporate events @GameTruckLA
- Breezy Freeze for complementary sweet flavored snowballs @BreezyFreezeLA
|Digital LA - NewFronts: Monetizing Content @ UCLA|
WESTWOOD - Our expert speakers from Maker Studios, EQAL, ICM, Big Frame, Fishbowl, and more presented their NewFront YouTube channels and original shows, and discussed content monetization via advertising, product integration and sponsorship.
See the Article and PICS.
Watch TechZulu's recorded video
- The NewFronts in New York heralded the first time for digital content pitches to showcase their shows to advertisers. Digital shows emphasized their premium content, and brought out talent and top execs to promote their shows, with great energy and excitement.
- The Shows. Panelists form LA's top digital production studios and agencies showcased their shows. The shows appeal to a wide range of demographics, including young male with Felicia Day's Geek & Sundry comic book/ geek humor and Big Frame's Bammo vidgame explosion humor, to teen girls with EQAL's u look haute, to moms with Maker Studios' Moms View and DECA's Momversation, to Fishbowl's Petsami pet channel with cats on skateboards and talking dogs for wide family audiences.
- Marketing and Social Media. Content creators have created new shows and channels leveraging their fanbases on YouTube, Facebook, Twitter, etc. to promote the show. Traditional TV content usually takes several weeks for audience to tune in to the show each week. With digital shows, YouTubers and influencers can generate instant online buzz, driving views, channel subscribers, and tweets to watch the show, available online all the time. Also, your shows should promote each other and partner channels/ shows via annotations, social media shoutouts, etc.
For example, George Ruiz from ICM described how the Guild's creator and star Felicia Day leveraged her 2M Twitter fans and Guild audience to tune in to her Geek & Sundry YouTube channel, which has more than 200,000 subscribers and more than 7.5M views in its first month.
- Advertising. Typical CPM banner ad splits are 45 creator / 55 YouTube.
- Funding. Most of the speakers have YouTube funded shows, part of the YouTube's $100M investment in premium content. Panelists predicted this is just the beginning of much more support for original content.
- Product Integration. Brands are getting smarter at trusting content creators to subtly integrate their products in ways that appeals to their audiences, because they know their auds best. Avoid the 'cringe factor' - if your talent is holding a product and it feels fake, forces, or cheesy, then try another product integration approach. Big Frame's YouTube stars are pros at figuring out how to best integrate products. When DeStorm created a rap video in a Home Depot store for Home Depot, it was fun and funny, and fans appreciated the set and higher production value, said Big Frame's Sarah Penna.
- Legal: Make sure your legal is set to protect creator rights and clear songs. You don't want to have to take down a viral vid because a song rights expire.
Thanks to our awesome speakers!
- David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. @davidbeebe @FBWMedia
- George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Works with Felicia Day on her Geek & Sundry and The Guild (Microsoft, etc.), @georgeruiz
- Sarah Penna. Big Frame. Co-founder, Head of Talent Management. Produces YouTube funded channel Bammo. Works with MysteryGuitarMan, Destorm, Julian Smith, DaveDays, WhatsUpElle, Tay Zonday, and more. Clients include Home Depot, Sony Electronics, THQ, Virgin Mobile, Levis and Fox.@severshed @BigFrameCo
* Sarah Malkin, Maker Studios. Director of Programming for the YouTube-funded channel MomsView. Recent clients include: Warner Bros, Fox, Dell, Samsung, Sony, Toyota, Hyundai, Pepsi and more. @makerstudios
* Adam Wescott, EQAL. Vice President, Owned & Operated Networks. Runs u look haute fashion and beauty channel and editorial site. @adamwescott @EQAL @ulookhaute
* Jennifer McDonnell, DECA, VP Operations. DECA networks presented NewFront show Momversation.com as a video destination for moms. Content partners include Discovery, CBS, Time Inc., and the Ricki Lake Show. Advertisers include Target, Kraft, Huggies, Hyundia, and more. @jennchantal @momversation
* Rachael Wexler, Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP, digital entertainment lawyer. She worked on deals including BermanBraun Interactive's joint venture with Rodale for the launch of YouTube channel 3V, its AOL launch of mandatory.com with sponsorship by Gilette, and its P&G launch of lifestyle websites
Thanks to special guests Mystery Guitar Man and hosts of u look haute @FabLeahAshley AND @fabmarydarling
Thanks to Techzulu for streaming, Tubefilter for media support, and our UCLA Anderson hosts EMA, HTBA, and MEMES.
THANKS TO AUD FOR GREAT TWEETNOTES via #DigitalLAnf
RT @kminter Building community online: interact with your audience, upload content frequently, know your platform. #DigitalLAnf
RT @stevens1 #DigitalLAnf @YouTube $100m investment in channels is an accelerator. It's only the start: revenue is doubling every year
RT @drucks This is the evolution of entertainment #DigitallaNF
RT @ahung12: YouTube influencers are the ones to tap into in order to more easily build digital communities #DigitalLAnf.
RT @adamwescott: Create strategic partnerships utilizing cross promotion to grow your audience - @georgeruiz #digitallanf.
RT @haelyscomet Soaking up the knowledge at @digitalLA with branded videos... Avoid the cringe factor!! #digitallanf
RT @DigitalLA Engage your audience on platforms where your aud is, ask for their comments, votes, listen to ur community #DigitalLAnf
RT @cbyancey: Wanna build an online community? Consistency, seek input, cross platforms are keys... #digitallanf.
RT @FabLeahAshley: Hey it's @fabmarydarling & I with @destorm for @bammo #digitallanf http://instagr.am/p/K6hc6Cpz0G/
RT @dubya2 David of @fbwmedia wins the prize for pointing out the power of editorial (not just video) to help drive audience engagement #DigitalLAnf
RT @Veni_VidiVici: Today, @MysteryGuitarM made my night at #DigitalLAnf and brought up some wicked business ideas
RT @kyleloescher Finally got to a @DigitalLA event. Lots of great info on new media monetization. #digitalLAnf
|Digital LA - Developer Debate 2: Architecture @ Amplify|
NICE - 'Plan enough, but don't plan too much,' and 'Beware of magic,' was takeaway advice at our second Developer Debate on architecture at Amplify accelerator in Venice. Key points: make your startup architecture scalable, lean, update constantly based on user behavior, communicate, and use track stats to optimize performance. Article and PICS.
|Digital LA - Comedy Panel @ Improv|
HOLLYWOOD - We giggled with speakers from Funny or Die, College Humor, Cracked.com, Break, comedian @funnymatt and the director of the Dollar Shave Club viral video, at our Comedy Panel at the world famous Hollywood Improv.
Tips to make your comedy video viral: make it really funny, topical, relatable, unexpected, silly, good honest humor, or wish-fulfillment. Article. PICS.
|Digital LA - RealTech Startup Showcase 3 - Mobile|
SANTA MONICA - Celebrities are creating mobile apps to increase and monetize fan engagement, said keynote Matt Kozlov, CEO of CAA / Qualcomm backed Moonshark at our third Digital LA - RealTech Startup Showcase: Mobile. Mobile startups from three accelerators presented, including look.io (Amplify), Chromatik (Launchpad), WeLink (StartEngine), as well as Here On Biz and audience choice winner Vox 14. Booths included NDMS, Pogoseat, Flowtab, and Slingr.
Check the Article.
|Digital LA - Digital Innovators @ Madame Tussauds Hollywood|
HOLLYWOOD- Daniel Craig, Meryl Streep and Elton John figures attended our Digital LA - Digital Innovators @ Britweek panel where speakers from Warner Bros, web-to-TV series, and start-ups shared stories about doing business in LA and London at Madame Tussauds Hollywood. Both entertainment and entrepreneurs are attracted to LA for its creative culture. Article. PICS
|Digital LA - Restaurants Go Social|
SANTA MONICA - Restaurants are using social media to go beyond just posting menus to engaging their communities via Facebook, Twitter, YouTube, Pinterest, Google+ and social and mobile apps.
These are some of the highlights from our Digital LA - Restaurants Go Social panel featuring top LA restaurants and services at Fig at the Fairmont Miramar in Santa Monica. Article. PICS.
|Digital LA - Product Manager Power Lunch|
WEST HOLLYWOOD - Product Managers from the Hollywood Reporter, Baseline and CD Baby discussed how product managers work with CEOs, sales, strategy and customer feedback to create new digital products, apps and site features that increase revenue at our Digital LA - Product Manager: Entertainment Power Lunch at the Churchill in West Hollywood.
Check the Article and PICS.
|Digital LA - Job Board|
|Welcome to the Digital LA Job Board! We launched with 10 jobs from leading companies. Post a job for $100 flat fee until the job is filled.|
Digital LA organizes events for professionals in online
entertainment, marketing, and advertising. Stop on by for
informal casual networking. Join the Digital
LA group at http://www.digitalla.net Attendees work at Sony Pictures, FOX
Interactive, MySpace, Google, Yahoo!, Disney, WB, NBC, EA,
Vivendi Games, Napster, and other entertainment, studios, ad
agencies, and tech companies.