December  - 2016

A Customer's Perceived Value?

Perceived value as defined by customers creates loyal customer relationships, and customer loyalty is the best predictor of your future strength and growth potential. The value you provide to your customers is always compared to the value your competitors provide: therefore, value is your customers' perception relative to similar products or services in the marketplace-your competitors. Perceived value occurs at the intersection of what customers want and what they get from you versus what they could get from your competition. You can only sustain customer loyalty by continually meeting your customers' product and or service qualifications, specifications, or expectations. You also need to meet their needs in the order that customers deem important while maintaining a favorable comparison between you and your competition ...


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Patrick S. Frazier, CBC
The Coaching Authority
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