The Easy Way to Make Your Writing Succeed

#143, September 27, 2017

 Good News for you and your clients: 

Before we begin...
If you need wedding or party music right now
and tell me about the mood you're looking for.

Now, about your writing...
Chances are, like me you're writing all the time.  
For business or pleasure, and probably both.  Right?

Especially in business, if you hope to create genuine 
personal relationships with people.  You DO, right?

You write to make a point and hope that your message 
comes through clear, sincere, and believable.  Right?

How can you make that happen?  Let me give you a hint. 

But First, Let Me Tell You a Little Story:

Don't you hate spam emails ? 

They waste my time, interrupting whatever 
I'm busy with. 

Those annoying emails ought to be outlawed.  

Except that occasionally one of those pests 
makes me laugh.

Like this: Recently one invaded my inbox with 
an offer that read, in part,

"...Our company creates unique blog articles 
that will match your voice, have a direct appeal 
to your audience ... "

Ha!  Do  I have some questions about  their offer!

How in the world could they hope to match my voice?  
Can they read my mind? 
How can they figure out what I'd like to say?  And how 
I'd say it?  

Good luck with that. 

Here's why:  I've been speaking most of my life 
and writing most of that time, too.  And for years 
I've been struggling to write the way I speak.  

It's not so easy.

Really?  Not so easy?  

Right.   Like most of us (and you, too, probably), 
whenever I speak my tone of voice is a symphony 
of rushes and pauses,  dramatic gestures  and nods, 
to emphasize  whatever point I'm making.  

So when I write, I try to capture the same kinds 
of expressive gymnastics.  This means LOTS of 
re-writes, after my first draft.

Ultimately, THIS is what I'm aiming for:

I know my writing voice is on target when 
I can read my writing aloud and it sounds 
just like my speaking voice.  

And when my friends read that writing voice, 
they'll hear me talking right to them, like we're 
having our own little face-to-face conversation.

The result?  What I'm saying comes across 
loud and clear.  

Especially when I'm writing about planning 
wedding and party music, describing the mood 
the music will create.

So Here's a Tip:  
Whenever YOU write something, read it aloud.   
That's how I test my writing voice.  Try it yourself.

Why am I telling you this?

My Writing Voice reminds me of my band's music.
Just like my speaking voice, we use our pitch, 
tempo, rhythm, and pacing to make our music 
expressive, to create the mood we're aiming for. 

Listen to this musical "conversation" whenever 
you have a chance to hear us in action at a 
wedding or a party

And now that we're talking about 
wedding & party music...
Halloween and Thanksgiving are just a few weeks away. 
You might be involved in planning a   holiday party.

And if you or a friend are engaged to get  married,
you might also be involved with 
planning the wedding.

Perhaps both. 

So the next time you or a friend 
are  looking 
upbeat, elegant music,
played the way you want, 
think of us.

Where can you preview us?  Here  (see details below,
and call 408-245-9120 about last-minute additions.)

Tues, Oct 10,  11:00am-3:00pm
festive open house
The Starbright Theatre,
1770 W Campbell Ave, Campbell

Sunday, Oct 15, 12:00pm-4:00pm
"Bay Area Wedding Fair"
Levi's Stadium,
4900 Marie P. DeBartolo Way, Santa Clara

Caterer? Wedding or Event Planner? Bride? Groom? 
Enjoy the festive mood we'll create.  You'll  hear the
popular standards, jazz classics, and Latin favorites. 
Please stop by and say Hi.

So whenever the time is right for you, please  
and tell me about the mood you're looking for.

Meanwhile, here's my 2012 story about "my writing voice"...

Let's chat soon.


Robbie Schlosser | Magnolia Jazz Band
"Elegant, Upbeat Music for Weddings and Parties"  

P.S. See our  outstanding reviews on Yelp  and Wedding Wire
and see photos of us in action on Instagram

Now, for the "fine print":   You're receiving this reminder because we've worked together sometime in the last 42 years, or you enjoyed our music somewhere, or we met at an event, or you subscribed on MagnoliaJazz.com, or you read my BLOG, or you joined my friends on social media, or you saw our profile on AboutMe or you read our excellent reviews on Yelp or WeddingWire .  Whew!  

However you found me, THANK YOU!

Now, let me ask 3 favors:
1. If you enjoyed reading this note, please forward it to your best friend.
2. While you're here, visit our Reminders Archive for more of my stories.
3. And if you haven't subscribed yet,  CLICK HERE for your next reminder.