E-newsletter: Issue 6 � Shop at AHSC Saturday May 19, 2012
In This Issue
Shop Arts and Crafts!
Sponsor: Subaru
Celebration Guide
Say Hello to a Monk
Entertainment Schedule
Sponsor: SFMTA
Featured Entertainment: GenRyu Arts
Sponsor: BART
Entertainment Highlight: Mari Watanabe
Volunteer Profile: Leanna Yip
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Join us at the AHSC for National Viral Hepatitis Testing Day! 

2:30 pm at the Fulton Street Stage

National Viral Hepatitis Testing Day 

Check out our TV commercial!

8th Annual Asian Heritage Street Celebration 30-Second Commercial Spot
8th Annual Asian Heritage Street Celebration spot produced by MYX TV.

     And our Target produced spot!


Target's Asian Heritage Street Celebration Commerical
Target's Asian Heritage Street Celebration Commerical now airing on CBS 5

EVENT FEATURES

Free Admission to Asian Art Museum Courtesy of Target  

Throughout the day during the Asian Heritage Street Celebration, admission to the Asian Art Museum is free courtesy of Target.

 

Thai Monk Blessing

Monks from the Wat Buddhapradeep in San Bruno, CA will perform a blessing at 10 a.m. to kick off festivities at the Fulton St. Stage

 

Faces of Asia Cultural Procession

To kick off the fair at 11 a.m. watch over 150 people walk the streets dressed in dazzling ethnic attire. The procession is organized by the Au Co Vietnamese Cultural Center. Some of the things you can expect to see are traditional Burmese, Cambodian, Korean, Lao, Vietnamese attire. 

 

AHSC Cinema Showcase

The free two-hour Asian Heritage Street Celebration Showcase organized by the Center for Asian American Media will be held at the Asian Art Museum's Samsung Hall on Saturday May 19th from 2PM to 4PM. For a look at this year's films, visit: http://caamedia.org

 

Celebrity Cooking Demos

10:50 a.m. - Kayne Raymond, BBC America's "No Kitchen Required"

11:30 a.m. - Andrea Nguyen

12:30 p.m.Mari Takahashi, Nombe 

1:30 p.m. - Charles Phan, Slanted Door

2:30 p.m. - Martin Yan, M.Y. China

3:30 p.m. - Steve Cortez

 

Healthy Living Pavilion

Get free health screenings at the fair at our healthy living pavilion. Booths will be featuring:

  • Hepatitis B and C screenings
  • Glucose tests
  • Lupus education
  • Disaster preparedness
  • Health education
  • Alternative medicine
Want to help spread the word?

 

We've got boxes of shiny new postcards and posters waiting to be passed out all over the Bay Area! 

 

Contact:

Angela Pang

apang@asianweek.com  

or (415) 373-4002 for more info. 

 

Or drop by our office Monday - Friday from 9am-5:30pm at 

564 Market St., Ste. 320

San Francisco, CA 94104

PG&E Recology

 
 

Cova Hotel
 

Kaiser Permanente
 
Hep B Campaign
Join the cause and ask President Obama to allocate more CDC funding for viral hepatitis and include viral hepatitis to his Global Health Initiative. Click on the image above to view the full petition and sign. Help us spread the word! Deadline is May 19th, 2012.
 
Sterling Bank
 
If you'd like to advertise in our e-newsletter, contact Vanessa Cheng at 
(415) 373-4005.  
ENewsletter Team
Editors: Megan KungAngela Pang, Leanna Yip
Contributors
: Vanessa Cheng, Annabelle Udo, Carrolyn Kubota, Tiffany Louie, Fiona Deng, Christine Padilla, Lloyd Alaban, Jane Nguyen, Justine Bondoc. 
Masthead: Concept and Illustration by Klaudiusz Madej, Design by Jason Vizmanos.

Join Our Mailing List
Shop Arts and Crafts!

 

The Arts and Crafts World Market showcases the best and most creative Asian-themed arts and crafts items. Shoppers can expect the highest quality of hand-crafted goods from artists in a wide variety of mediums from these jury-selected artisan vendors. From handcrafted jewelry, fabric handbags made with inspired-prints to apparel and creative home decorations, the Arts and Crafts World Market at the Asian Heritage Street Celebration is the ultimate gathering of artists and craftspersons showcasing their artwork for the highly selective shopper.  

  

Here's a peak at what you can shop for Saturday:

  

  

Bok Choy Apparel from Albany, selling locally designed apparel featuring Asian humor.

Ecomonster from Campbell, featuring sustainable and eco-friendly handmade products, such as baby shoes made out of ramen noodle packets.

Sponsor Profile: Subaru

 
Subaru of America, Inc. is proud to continue its sponsorship of the 8th Annual Asian Heritage Street Celebration and its campaign to raise awareness about hepatitis B, a disease that affects one in 10 Asian Pacific Islanders.

 

"Subaru is proud to be a returning sponsor of the Asian Heritage Street Celebration," said Dean Evans, Sr. VP & CMO of Subaru of America, "The AsianWeek Foundation is an amazing partner doing amazing work throughout the community.  Together, we are raising awareness about community issues and growing the nation's largest pan-Asian street fair."

 

In conjunction with the street celebration, which has expanded to include new vendors and exhibits, Subaru has donated the use of a wrapped Subaru Legacy sedan to help raise awareness in local communities.  This vehicle has traveled thousands of miles and has been staged at hundreds of events since the San Francisco Hepatitis B Free partnership began with the AsianWeek Foundation almost three years ago.

 

Asian Heritage Street Celebration visitors will find the Subaru display outside of the Asian Art Museum.  Subaru will have the "Hep B Mobile" Legacy sedan, 5-door Subaru Impreza and a VERY BIG surprise for attendees with the all-new Subaru BRZ on display this year. Want to learn more about what all of the excitement is about?  Visit: http://www.subaru.com/vehicles/brz/index.html   

 

"I'm super excited that the Subaru BRZ will be showcased at this year's Asian Heritage Street Celebration," said Ted Fang, director of the AsianWeek Foundation and co-founder of Hep B Free. "For Subaru to bring the extremely hard to find and the hottest car to our community shows how committed they are to our partnership."

 

Social media enthusiasts, do you like to show your fans what you're all about?  Be sure to pin your pics: http://pinterest.com/subaru/ and engage us on Twitter:  https://twitter.com/#!/subaru_life  Remember to use hashtag #AHSC.

 

Be sure to stop and pick up goodies at the Subaru booth and enter to win a "Be A Hero" iPad too!  Be A Hero and get screened for Hep B adjacent to the Subaru display.

 

SF Mayor Ed Lee and Subaru at the 7th Annual Asian Heritage Street Celebration
SF Mayor Ed Lee stopped by the Subaru booth at the 7th Annual Asian Heritage Street Celebration. Watch what he had to say. Video by Darren Wong.

 

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com. 

 

Celebration Guide

AHSC 2012 map
Click map to enlarge.
 
Here are just a few highlights of what's in store Saturday. For the full schedule, click here. 

 

For the Culture Connoisseur:

 

Faces of Asia Cultural Procession

11 a.m.

A dazzling display of ethnic attire organized by Au Co Vietnamese Cultural Center.

Begins at Civic Center Stage, ends at Community Stage on Golden Gate and Larkin Streets.

asianfairsf.com/activities/faces-of-asia/ 

 

For Family and Kids:

 

AHSC Cinema Showcase

2 p.m. to 4 p.m.

Collection of short films and music videos reveal the vibrant Asian American media arts scene here in the Bay Area.

Presented by the Center for Asian American Media.

Samsung Hall, Asian Art Museum

asianfairsf.com/activities/ahsc-cinema-showcase/  

 

Asian Art Museum Free Day

10 a.m. to 5 p.m.

Tour the Asian Art Museum for free all day.

Sponsored by Target

100 Larkin St.

 

Say Hello to a Monk

By Annabelle A. Udo-O'Malley
Photo by Jennifer Hsu
Photo by Jennifer Hsu

Thai monks blessed the festivities before the start of last year's AHSC. They will do so again Saturday at 10 a.m. at the Civic Center Stage.

If you see a monk at this year's Asian Heritage Street Celebration, just say "hello." With the intention of infusing fairgoers and followers with Tam Boon, or merit-making, monks from Thai temple Wat Buddhapradeep in San Bruno will perform a 30-minute blessing to kick off the festivities at 10 a.m. on the Civic Center stage at Fulton and Larkin Streets. An age-old Buddhist tradition, "merit" is about practicing good deeds today for an even more pure tomorrow (a.k.a. "karma). For anyone who isn't familiar with this oldest surviving school of Buddhism known as Theravada, literally "the Teaching of the Elders" or "the ancient teachings," monks will be on hand throughout the day for anyone who wants more knowledge about this particular school.  Be sure to seize the opportunity to make merit and to bring any food to offer the monks to eat during the blessing ceremony. 

For festival visitors, Wat Buddhapradeep offers the following primer when trying to build a conversation with monks:

  • Monks can be addressed by their first name.
  • The head is considered the most sacred part of the body, and it is unacceptable to touch a monk on the head.
  • The feet are the least sacred part of the body, so when sitting on the floor, the feet should not point at or poke a monk. Rather, sit with feet tucked under one's body.
  • Alcohol should not be given to monks.
  • With the exception of medical treatments or life-saving acts, monks are forbidden to touch a woman. Restrictions do not apply to men.
  • The left hand is considered unclean and should not be used to eat, receive gifts or shake hands.
  • In Thai Buddhism, women cannot be ordained as monks. However, laywomen can choose to practice and follow strict practices of the teachings in order to achieve Nirvana, or enlightenment. They can reside wherever they choose and practice within their own jurisdiction. Although not mandatory, these women can be identified by their all-white clothing.

Entertainment Schedule

 

Here are a few of the talented performers that will be featured at the Civic Center Stage. For the full schedule, click here.

 

To see the full list of performers, click here.

  

11:00 a.m.

Johnny Hi-Fi

  

 

 

12:30 p.m.

The Seshen

 

4:15 p.m.

Rocky Rivera

 

Plus special guest performers, DJs, raffle and giveaways all day!

  

  

Sponsor Profile: San Francisco Municipal Transportation Agency
 

 http://www.sfmta.com/cms/home/sfmta.php

 

 The San Francisco Municipal Transportation Agency (SFMTA) is a proud  partner of the 2012 Asian Heritage Street Celebration, an event that brings together the rich cultures of the Asian and Pacific Islander communities that continue to play a significant role in the development of our wonderful city.

 

The SFMTA is responsible for operating and managing the city's surface transportation network that includes pedestrians, bicyclists, Muni, door-to-door paratransit, parking, traffic and taxis.

 

Muni is the oldest major, publicly-owned transit agency in the nation, having been launched on Dec. 28, 1912. It is the largest in the Bay Area and seventh largest system in the United States, and currently carries more than 200 million customers annually. 

 

Operating historic streetcars, modern light rail vehicles, diesel and hybrid buses powered with biodiesel, electric trolley coaches and the world famous cable cars, Muni's fleet is among the most diverse in the world-and one of the greenest.  

 

"Each year important cultural events such as the Asian Heritage Street Celebration bring San Francisco's diverse communities together and enrich our quality of life," said Edward D. Reiskin, SFMTA Director of Transportation. "The SFMTA is proud to promote green transportation alternatives, such as walking, biking, Muni and ride sharing, to such community celebrations. Moreover, we are pleased to join the Asian and Pacific Islander communities in celebrating Asian Pacific American Heritage Month."

 

Featured Entertainment: GenRyu Arts

 

 

 

GenRyu Arts is an interdisciplinary performing arts organization specializing in taiko, odori (dance) and spoken word.  Founded in 1995 and incorporated in 2008, GenRyu Arts supports San Francisco's Japantown community arts programming, providing a place for the Asian American experience to be shared with the next generation.  

Sponsor Spotlight: BART

  

"The Bay Area Rapid Transit celebrates its 40th anniversary this year, which means we've been getting people where they need to go since bell bottoms and disco music made it big. BART still serves to connect the Bay Area, with 44 stations and 104 miles of track that serves more than 100 million passengers annually. Our mission is to provide safe, reliable, affordable service that runs almost entirely on electricity made from hydro and other renewable energy sources. BART is a proud sponsor of the Asian Heritage Street Celebration, and values the Asian communities here in the Bay Area.   

 
Avoid traffic and parking hassles, and take BART to the Asian Heritage Street Celebration this year! It takes place right by the Civic Center BART station."
  

-Rebecca Gholdston Wright

BART Marketing and Research

 

Entertainment Highlight: Mari Watanabe


 

Mari Watanabe is famous for dressing up as a certain magical girl and for promoting the Japanese language through song. Mari has hosted festivals and is popular for her singing at anime conventions. To add to her credits, Mari has also been featured in Shojo Beat magazine, Crunchyroll.com, Japanese television and Mexican media. But most of all, it is Mari's very friendly and down to earth attitude that wins the hearts of her fans! You can also find Mari as a "Virtual Friendship Idol" on the popular avatar virtual world TinierMe.com.

 

Volunteer Profile: Leanna Yip


Leanna Yip

Name: Leanna Yip

Occupation: Copy editor
Affiliations (organizations): WNYC, HRC, Argo Tea's LoyalTea Club
Ethnicity: Chinese
Number of Years With AHSC: 6
Chinese Zodiac sign: Snake
I began volunteering for the AHSC because: It's a fun celebration that I wanted to be a part of -- and I missed my friends at AsianWeek after I stopped working there.
One thing I am looking most forward to at this year's celebration is: The photosets! I live in New York City now and can't attend.
My favorite Asian cultural tradition is: Saturday afternoon shopping at 99 Ranch.
Favorite Asian food: It's a three-way tie between kimchi, natto and those long, slippery noodles you get at dim sum.
Favorite Asian Pacific American celebrity: Bobby Lopez, the Filipino American composer of Avenue Q and The Book of Mormon. And Angela Pang.
I am embarrassed to admit that: I rely on the posters in Times Square to know what new movies and TV shows are coming out.
My superhero power would be: I'd be a super-sleeper. I would only sleep for four hours a night, but wake up as if I've had the best eight hours of sleep ever.
If I could vacation with anyone anywhere, it would be: The glow worm caves in Waitomo, New Zealand. I'm not sure who I'd go with.

 

 

ASIAN HERITAGE STREET CELEBRATION SPONSORS

 

 

CO-PRESENTING SPONSORS 

 

http://www.cpmc.org
 
 

 

 

CELEBRATION SPONSORS  

 

Target Logo    Brown & Toland Physicians    

Kaiser Permanente      

   PG&E logo    Gilead

 

HERITAGE SPONSORS

 

NoMTBRecology  NCCRC   Sterling Bank and Trust  Gilead
 
AWF Logo Comcast   Grants for the Arts    OnyxCOVA

MEDIA SPONSORS

CBS 5/CW 44MYX-TVAsianWeek logo  

  titan  http://www.sfmta.com/cms/home/sfmta.php       
  106KMELstar1013   981kiss 
 

   

ETHNIC AND COMMUNITY MEDIA SPONSORS

 

 Sing Tao Daily     Korea Times  Philippine News  World Journal    KTSF 26 World ChannelEvening News 1400 AMGoldlink Radio  USAsian WireInquirer.net
  
SFChinatown   Channel APA   Hyphen Magazine Kung Fu Magazine  

 
Western Edition Where Magazine

 East Bay Express