This proposed multi-use trail would run parallel to the iconic Icefields Parkway in Jasper National Park and is intended to meet the needs of a wide-range of users, cyclists, runners, cross country skiers and families that may wish to leave their cars behind so they can closer connect with the landscape in a safe and environmentally friendly way.
The Icefields Trail North Support Coalition is a collaborative communication effort of tourism partners/ associations, user groups and recreational enthusiasts aimed at ensuring Canadians are aware of and have an opportunity to lend their voice to the Icefields Trail North project proposal. Organizations so far that have offered their voice of support for Coalition efforts include: Tourism Industry Association of Canada, Tourism Jasper, Association for Mountain Parks Protection & Enjoyment, Banff & Lake Louise Tourism, Tour of Alberta, Canada West Ski Areas Association and Banff & Lake Louise Hospitality Association.
Collectively, the above organizations and their members represent literally ‘millions’ of touch-points to visitors on an annual basis. These organizations confirm that activities like hiking, biking and skiing are important and provide value to Canadians (and international visitors) and actively seek these opportunities as part of their national parks experience. To date, direct contact has been made and communication materials shared with over 100 recreational sport societies/clubs, sport festival/event organizers, bike shops and recreational sport enthusiasts/advocates.
Given that some individuals and organizations have come out to publicly oppose the Icefields Trail project, the coalition believes it is important that there is a voice for those who support the project. The coalition’s aim is simple: to help engage Canadians to become familiar with and ‘support’ the Icefields Trail project by amplifying messaging and project details as presented by Parks Canada.
Learn more about the proposed multi-use pathway at www.icefieldstrail.ca