Wednesday, June 20
3 to 5 p.m.: APSE Executive Committee meeting
AWSM Board of Directors meeting
5:10 to 5:50 p.m.: APSE Region meetings
6 to 7 p.m.: AP newcomers reception
7 to 10 p.m.: Opening-night reception
Thursday, June 21
9 a.m.: Family Orientation
9 to 10:30 a.m.: APSE general membership meeting
9 to 10:30 a.m.: AWSM business meeting
10:45 a.m. to 12:15 p.m.: General session
A year of scandal in college sports: A look at how publications across platforms around the nation broke some of the biggest stories of 2011.
12:30 to 2 p.m.: AWSM Pioneer Award Luncheon
Sandy Bailey Rosenbush is the honoree.
2:15 to 3:30 p.m. and 3:45 to 5 p.m.: Workshops
Ambitious Journalism: Looking at the NYT series on Derek Boogaard and Yahoo's investigation of the Miami football program. How they did it, and how to identify these types of stories and committing to pursuing them, no matter how big your staff is.
Social media & journalism ethics: In the wake of the premature Twitter death of Joe Paterno, and in the context of how social media has become a primary breaking-news tool, we present best practices.
Marketing/promoting/ branding/monetizing the sport's sections side and/or special projects: Focused on smaller news organizations, this session covers everything from football Fridays to special sections to books to digital-only content that will bring home the bacon.
5:15 p.m.: Small news organization caucus
6 to 10 p.m.: AWSM-only gathering
APSE is on your own
Friday, June 22
9 to 10:30 a.m.: General Session
The Olympics: Everything You Need to Know: The London Games are a month away. Here's what you need to know to cover them, whether you are there in person or not.
10:45 a.m. to noon: Workshops
What's going on around here?: How we can teach reporters to take the extra steps that will turn their excellent story into an excellent centerpiece that excites editors. Plus, steps editors can take to improve intra-office communication.
Unlocking the mystery of SEO: How to optimize eyeballs on your content.
What a Woman Wants: Examining the consumption of sports content by women and how it's evolved over the last 40 years. We know women don't simply want coverage of women's sports. It's much more complex and nuanced.
12:15 to 1:45 p.m.: Red Smith Award luncheon
2 to 3:30 p.m.: General session
The Re-emphasis on Sunday: Circulation generally has continued to fall for our print products on weekdays, but the Sunday paper is making a comeback. Driven in no small measure by the coupons, ads and inserts we run on Sundays, many organizations are re-investing in the Sunday core product as it's driving revenue. Looks at not only breathing new life into your Sunday section (which probably has shrunk space-wise), but how to integrate with your digital approach, since Sunday is your lowest traffic day on the web.
3:45 to 5 p.m.: Workshops
Repeat of the morning workshops.
Evening Activity: White Sox game -- Tickets must be purchased in advance. The deadline is May 4.
Saturday, June 23
9:15 to 10:30 a.m.: General session
Title IX: The legacy of 40 years: June 23 marks the 40th anniversary of Title IX, which says simply: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance." We look back at where we've been, where we are, and where we're going.
10:30 to 11:30 a.m.: APSE closing meeting
10:30 to 11:30 a.m.: AWSM general membership meeting
11:30 a.m. to 1 p.m.: AWSM job fair
Afternoon activities: Basketball, APSE 5K run, tennis tournament
6 to 10 p.m.: Awards banquet & reception
The 2012 Convention Planning team includes: Amy Moritz of The Buffalo News, AWSM's President (
amy.moritz@awsmonline.org); Karen Wall Bush, AWSM's Secretary/Treasurer (
karen.wall@awsmonline.org); and Meghan Montemurro of The Northwest Herald (
mmontemurro@shawmedia.com).
