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Upcoming SBTDC Training Topics:
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Accounting Basics for Small Businesses - October 11, 2011
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Business Performance: Measure, Manage & Succeed - October 12, 2011
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Personnel Law: Hiring & Firing - October 13, 2011
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Establishing Essential HR & Record-keeping - October 20, 2011
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Personnel Law: Common HR Mistakes & Hot Topics - October 27, 2011
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Social Media: Secrets & Strategies - October 25, 2011
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Develop a Winning Marketing Plan - November 1, 2011
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Creating Impact through Image & Branding - November 8, 2011
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Effective Advertising & Promotions - March 15, 2011
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E-Commerce & Internet Marketing - November 29, 2011
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SBTDC Training Opportunities
October & November 2011 |
|  Accounting Basics for Small Businesses |
With a solid understanding of basic accounting principles, business owners and bookkeepers can effectively communicate and interpret the financial results of their business. This program will provide participants with a solid foundation for developing their small business accounting methods, while serving as a platform for understanding and applying concepts presented in other SBTDC seminars related to business finances, such as QuickBooks® and Understanding Financial Statements. This class is focused on the small business owner or prospective owner who wants to understand accounting basics in order to determine how to set up bookkeeping practices for a business. Learn basic terminology and explore typical transactions encountered in a small business environment. Seminar participants will:
- Understand why formal books are useful and necessary for all businesses
- Explanations of common accounting terminology
- Understand the difference in cash vs. accrual accounting
- Learn basic information about chart of accounts
- Understand basic double-entry accounting (debits & credits)
- Explore typical accounting errors and how to correct them
- Relate the books back to your financial statements
Date: October 11, 2011
Time: 9:00 am - 12:00 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $109.00 per person
Instructor: Isabel Eisenhauer, SBTDC Consultant
Certificate of completion provided.
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| |  Business Performance: Measure, Manage & Succeed
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Realize the benefits of a performance measurement system that allows you to manage time and resources to make your business more competitive. The Balanced Scorecard is a measurement and management system that channels the energies, abilities and specific knowledge of people in your company toward achieving business goals. It measures performance in critical areas that are key to your success. Each business has a unique path to success. The steps to develop a Balanced Scorecard force your company to clarify its strategy and key success factors. The scorecard then becomes a tool that improves communication, empowers people to make informed decisions and aligns work throughout the company. With these tools, you can outperform the competition.
- Articulate the key factors to your success
- Organize them into categories
- Select measures to manage performance
- Establish goals for each measure
- Narrow the measures to vital few
- Develop a data collection system
- Communicate what is important
- Make the measures meaningful to everyone in the company
- Evaluate, revise and redeploy
Date: October 18, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person
Instructor: Isabel Eisenhauer, SBTDC Consultant
Certificate of completion provided.
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Human Resources Legal Issues: |
| |  Personnel Law: Hiring & Firing |
Managing human resources has become one of the most complicated and risky aspects of operating a business today. This class is designed to help you understand key federal and state laws regarding human resources issues and allow you to create a positive, fair and comfortable work environment in today's competitive job market. Through an understanding of labor and employment law you will reduce the costs of hiring mistakes, improve employee retention, and reduce your risk of potential lawsuits.
Topics include:
- Employment at will and exceptions
- The Family Medical Leave Act and how it may affect your business
- How to handle hiring, disciplining and terminating employees
- Negligent hiring and retention in Missouri
- Service letter in Missouri
Date: October 13, 2011
Time: 9:00 am - 12:00 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $109.00 per person; or $297 for the series of 3 seminars (Save $30)
Instructor: Eric Jensen, O'Reilly & Jensen Law Firm
Certificate of completion provided.
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| Establishing Essential Human Resources & Record-keeping | |
As small businesses continue to grow, the need for a professionally run human resources "department" increases. Learn when human resources should be established as a formal entity and how further developing an HR function can contribute to the growth of your company. Every aspect of business is affected by the human resources function. Owners and managers need to understand how to set-up and manage this key area of operations. Both HR professionals and non-HR practitioners responsible for human resources-related activities should attend this seminar.
Topics include:
- Conducting an initial needs assessment
- Writing & introducing employee handbooks
- Creating complete job descriptions
- Establishing compensation, benefits and performance appraisal programs
- Maintaining viable records, policies and procedures
- Developing pre-employment requirements
- Organizing orientation materials for new employees
- Managing internal reporting systems and communication techniques
Date: October 20, 2011
Place: Missouri State's Glass Hall (west entrance)
Fee: $109.00 per person; or $297 for the series of 3 seminars (Save $30)
Instructor: Lori Strawhun, PHR, SPHR, Springfield-Greene County Library
Certificate of completion provided.
REGISTER NOW! |
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| Personnel Law: Common HR Mistakes & Hot Topics | |
Being aware of legal issues and ensuring compliance throughout your organization is a significant responsibility. Government regulations are constantly changing and being added. Learn about some of the most common legal mistakes made by managers, and about key employment laws in easy-to-understand terms. Supervisory practices and procedures that were once considered standard are now a lawsuit waiting to happen. This seminar will further review the most current changes in human resources laws and in the workplace.
Topics include:
- Common issues under the Fair Labor Standards Act
- Americans with Disabilities Act policies and procedures
- Workers' compensation in Missouri
- How to avoid discrimination lawsuits
- Retaliation claims
Date: October 27, 2011
Time: 9:00 am - 12:00 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $109.00 per person; or $297 for the series of 3 seminars (Save $30)
Instructor: Eric Jensen, O'Reilly & Jensen Law Firm
Certificate of completion provided.
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Marketing Strategies for Success: |
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|  Social Media: Secrets & Strategies
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Topics include:
- Social media outlets defined
- Outbound vs. Inbound Marketing
- Optimizing Content for social media sites
- Promotion Strategies
- How to determine your social media ROI
Date: October 25, 2011
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
REGISTER NOW! |
| | Develop a Winning Marketing Plan |
A marketing plan is like a road map. It shows you where you are now,  where you want to be, and the best route to take you there. All businesses need a marketing plan to direct their future actions and make the most of scarce marketing resources. Move beyond the basics of marketing to develop objectives and strategies that meet your goals. Make the most of your marketing dollar and enhance your short- and long-term profitability. Learn how to write measurable, attainable objectives and evaluate your marketing strategies.
Topics include:
Date: November 1, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
REGISTER NOW! |
| | Creating Impact through Image & Branding | |
Communication is more than advertising. It involves the entire image that you create from your name and logo, to your location and employees, to the way you price your products. Image is what attracts or repels your target market. This class will give you the tools to evaluate your present position and determine where you want to be. Understand how the decisions you make impact your target. Learn ways to create a positive image and build a strong brand that not only brings customers in, but also helps develop loyalty.
Topics include:
- Defining the building blocks of branding
- Understanding the power of image and branding
- Creating an image from the fundamentals...product, positioning & consumer needs
- Everyone has an image - is yours working for you?
- Tools available to local businesses for image communication
- Changing/strengthening your current image to attract more business
- Branding strategies to build top-of-mind awareness
Date: November 8, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
REGISTER NOW! |
| | Effective Advertising & Promotions |
Advertising and promotion can be a major expense item for your  company. Getting good results from your investment, though, requires a methodical approach to successfully develop your marketing strategies. Marketing today is part science, part art, a bit of logic and a passion for your business. It doesn?t have to be hard ? and it should be fun. Learn how to determine what to say, to whom it should be said, and the best vehicles to communicate those special messages about your business. This class will help you better understand advertising and promotional techniques, determine effective methods to promote your company, and how to regularly use those approaches to get the best return for your marketing dollars.
Topics include:
- How to develop and execute promotional programs
- The 10-Second Elevator Ride
- Positioning and why it's critical in promotions
- Identifying target audiences for media placement
- Features, benefits and values: The core of marketing messages
- Types of advertising and promotional tools available
- Program follow up and analysis
- Making advertising work for you
Date: March 15, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
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| | E-Commerce & Internet Marketing: Best Practices
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It's been said that the Internet levels the playing field for large and  small businesses. You don't have to spend tons of money on a web site to gain on-line customers, but you do need a plan. If you want to know how successful web marketers design web sites and communicate with their customers, this "best practices" presentation is for you. Did you jump onto the web bandwagon without first defining what your organization wants to accomplish? This seminar will introduce the powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives, strategies, tactics, and measurable results for marketing your business on the worldwide web. Plus, discover how to avoid the most common mistakes companies make in the transition to e-commerce.
Topics include:
- Creating an effective web strategy
- Identify critical content & avoid costly mistakes
- Effective page layout & design
- How to make your site interactive
- Understanding search engines
- How and when to use special effects
- Tips to drive more traffic to your site
- Do's & Don'ts of E-Mail Marketing
- Making e-commerce safe & easy for your customers
Date: November 29, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
REGISTER NOW! |
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 www.sbtdc.missouristate.edu Visit our website to view a complete listing of all of our educational training seminars, or to subscribe to our email list.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Tara Horton, Missouri State University SBTDC, 901 S. National, Springfield, MO 65897, (417) 836-5685.
Missouri State University is an Equal Opportunity/Affirmative Action Institution.
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