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AdExchanger Newsletter
Optimizing The News
For Wednesday, July 11, 2012
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Today From AdExchanger...
- Wednesday, July 11, News Round-Up (see below)
- CEO Calvillo Says Nanigans Unlocking Facebook Ad API With Demand-Side Platform Tech "Though Nanigans CEO and co-founder, Ric Calvillo, has collegiate ties to the founders of online game kingpin Zynga, he hails from the enterprise software business -not media. As he tells it, Nanigans was built to "ride the wave" of social. His company's business model is strictly SaaS. Think demand-side platform integrating the Facebook Ad API..." (visit AdExchanger)
- Viacom Creates 'Digital Inventory Strategy' Post, Plans To Roll Out Private Exchange "Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers' and agencies' growing demand for audience buying. At his post within Viacom Media Networks, which includes MTV, VH1, CMT, Logo, Nickelodeon, COMEDY CENTRAL, SPIKE and TV Land..." (visit AdExchanger)
- Havas Ownership But A Memory, AdNetik Rebrands As Digilant "In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant...CEO Edward Montes spoke with AdExchanger about the name change and state of the company..." (visit AdExchanger)
- AdSafe Preps For M&A Activity, Tackling 'Impression-Fraud' "It's been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company...In the meantime, the company has just hired former PulsePoint CFO Kristin Leary as AdSafe's new SVP of finance..." (visit AdExchanger)
- Jobs (see below)
- Training & Webinars (see below)
- Events (visit AdExchanger)
- AdExchanger Conference Is September 20 (visit AdExchanger)
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Here's today's AdExchanger news round-up... Want it by email? Sign-up here.
Google, FTC Search For Settlement
Google and the Federal Trade Commission are said to be hammering out an acceptable fine so they can end their dispute over whether the search giant misrepresented its privacy practices to consumers, the WSJ's Julia Angwin reports. "The amount will likely be around $22 million -- one of the largest fines the FTC has handed down, but a cost that Google will hardly feel." The FTC is focused on a 2009 help center page, "We have now changed that page and taken steps to remove the ad cookies," Google said of the FTC charges. But more than the fine, this action indicates that regulators may be taking a more aggressive stance on the use of tracking cookies for behavioral targeting. Read more (subscription).
DirecTV's Sluggish Signal
The satellite TV provider's addressable ad plans are still taking a little more time than expected to come into focus. Multichannel News' Todd Spangler says that DirecTV now says the national ad targeting features won't fully be rolled out until Q4, making it a year behind schedule. Everything appears to be in place: it's working with Starcom MediaVest Group on buys, Invidi on technology and with major marketers like Purina, Microsoft and Mercedes-Benz on the creative spots. It's not clear what the hold up is, but with all the challenges addressability faces, getting all the bugs out of the system will be necessary until marketers and agencies fully commit.
Oracle Still Buying
On TechCrunch, John Constine covers the pending acquisition of social marketing tech company Involver and writes, "Involver will give Oracle a powerful toolset for helping brands create custom applications." Read more. No word on the price yet. This follows acquisition of Vitrue by Oracle and Buddy Media by Salesforce.com as data-driven enterprise solution providers grasp for social signal. The limited press release states, "nvolver's SML (social markup language) technology is expected to extend Oracle's social platform to help customers..." and read a bit more.
Marketing The DSP
On YouTube, Kellogg's Bob Arnold's keynote address called "Why Ad Exchanges and Demand-Side Platforms Aren't Just for Direct Marketer" has been published on YouTube from MediaPost's recent Brand Marketers summit. Along the way, he provides a "programmatic branding recipe." See it now.
Prospecting or Retargeting
A member of the Akamai Decision Solutions team (remember Acerno?), Avi Spivack, makes an appearance on the Akamai blog. He says, "Remarketing is a hot area of online ad technology, but if you're only using remarketing, you need to expand by including prospecting as part of your overall strategy. You cannot afford to rely on one solution; you need to keep customers and gain new ones." Akamai seems to be looking to fulfill the "prospecting" line item rather than bottom-of-the-funnel retargeting. Read it.
You're Hired - or Nearly! But Wait. There's More! By Team AdExchanger
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Jobs
Note To Employers: If you add a listing on the job board, it will be also included here in the Daily Newsletter email.
7/10/12 - Regional Sales Manager - New York - Yieldex 7/10/12 - Client Training Manager - New York - Yieldex 7/10/12 - Director, Partnerships - Boston - VivaKi 7/10/12 - Media Strategist - SF - Swirl 7/9/12 - Director of Marketing - SF - Sojern 7/8/12 - Client Services - Account Manager - Chicago, IL - BrightTag 7/6/12 - Director of Ad Sales - SF - (Stealth Mode) 7/3/12 - Scalable Publisher Sales Strategist (German) - Dublin - Google 7/3/12 - Account Executive - SF - PulsePoint 7/3/12 - Account Executive - Los Angeles - PulsePoint 7/2/12 - Product and Solution Specialist - Chicago - Google 7/2/12 - Manager, Ad Operations Consultancy - Boston - VivaKi Nerve Center 7/2/12 - Sales Executive - NYC - Contextin 6/28/12 - Digital Media Sales Specialist - Dallas, TX - The Dallas Morning News 6/28/12 - Sr. Mgr/Dir, Display Ad User Data Strategy - Seattle, WA - Microsoft 6/27/12 - Online Sales Account Strategist (German) - Dublin - Google 6/26/12 - Director of Mobile and Social Ad Product Solutions - NYC - Time Inc. 6/25/12 - Ad Operations Trafficker - NYC - Media6Degrees 6/25/12 - Dir. of Advanced Advertising Platform - Burlington, MA - The Allant Group 6/25/12 - Account Manager - NYC - Maxifier 6/25/12 - Director of Audience Ad Product Solutions - NYC - Time Inc. 6/22/12 - Network Development Account Manager - NYC - BrightRoll 6/22/12 - Account Executive - NYC - Media6Degrees 6/20/12 - Sales Planner - NYC - LocalResponse 6/20/12 - Online Sales Account Strategist (German) - Dublin - Google 6/20/12 - Account Manager - San Francisco - DataXu 6/20/12 - Principal Analyst, Digital Marketing - Denver - Datalogix 6/19/12 - Campaign Analyst: Measurement Solutions - Denver - Datalogix 6/19/12 - VP, Business Development - Negotiable - Datalogix 6/19/12 - Director of Marketing - Denver - Datalogix 6/18/12 - Account Manager, Activation AOD - NYC - VivaKi
6/18/12 - Analyst, Analytics AOD - NYC - VivaKi
6/18/12 - Brand Relations Manager - NYC - VivaKi Nerve Center
6/15/12 - Sr. Marketing Analyst - NYC - Shopkeep.com
6/14/12 - Sr. Advertising Solutions Manager, interclick - NYC - Yahoo!
6/13/12 - Account Manager, BrightRoll Exchange - NYC - BrightRoll
6/12/12 - Ad Sales Lead - NYC - FanBridge
6/12/12 - Digital Media Analyst - quadrantONE
6/7/12 - Team Lead, Activation AOD - NYC - VivaKi Nerve Center
6/7/12 - Analyst, Analytics - Detroit - VivaKi Nerve Center
6/6/12 - Operations Manager, Business Development - NYC - Doubleverify
6/6/12 - Product Manager - NYC - Doubleverify
6/6/12 - VP, Technology Operations - NYC - Doubleverify
6/5/12 - Account Director - NYC - Yahoo!
6/5/12 - Data Platform Administrator - NYC - IDG TechNetwork
6/4/12 - Partnerships and Solutions Manager - NYC - Merkle
6/4/12 - Senior Account Manager, Activation - Chicago - VivaKi Nerve Center
6/4/12 - VP/Director of Yield Management - NYC - VEVO
6/1/12 - Video Advertising Product Solutions Manager, Genome - NYC - Yahoo!
6/1/12 - Head of Trading, Merkle Trading Desk - NYC - Merkle
6/1/12 - Demand Services Manager (Partner Manager) - Waltham, MA - Nexage
5/31/12 - Demand Sales Manager/Director - San Francisco - Nexage
5/31/12 - Director of Digital Partnerships - NYC - V12 Group
5/31/12 - Account Director - NYC - AppNexus View All Jobs on AdExchanger's Job Board |
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Training & Webinars
Training and Webinars Managers: If you add a listing on the Training & Webinars board, it will be also included here in the Daily Newsletter email.
View All on AdExchanger.com's Training/Webinars Board |
Events
July 2012
- Microsoft Worldwide Partner Conference, Toronto, Jul 8-12
- AdMonsters' OPS TV, NYC, Jul 11
- ANA Digital & Social Media Conference, NYC, Jul 15
- Mobile: IAB Marketplace, NYC, Jul 16
- Brand Innovators San Francisco, San Francisco, Jul 18
- OMMA (Premium) Display, Los Angeles, Jul 24
- OMMA Data & Targeting, Los Angeles, Jul 25
- OMMA RTB, Los Angeles, Jul 26
August 2012
- Etail Boston, Boston, MA, Aug 13-15
- Digiday Conference Asia, Aug 15-16
- Digiday Exchange, NYC, Aug 15
- AdMonsters' Publisher Forum, Boston, Aug 19-22
- Inbound 2012, Boston, MA, Aug 27-30
- AdMonsters SE Asia, Singapore, Aug 30
September 2012
- iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
- SMX, Melbourne, Sep 4-5
- AdMonsters, Sydney, Sep 6
- Disrupt SF 2012, San Francisco, Sep 8-12
- iMedia Brand Summit, Coronado, CA, Sep 9-12
- Shop.org Annual Summit, Denver, Sep 10-12
- SES Conference and Expo, Hong Kong, Sep 10-12
- DMEXCO, Cologne, DE, Sep 12-13
- Predictive Analytics World for Government, Washington, D.C., Sep 17-18
- ATS London, London, UK, Sep 18
- Dreamforce X, San Francisco, Sep 18-21
- The Digiday Brand Conference, NYC, Sep 19
- Digiday SAMMY Awards, NYC, Sep 19
- ad:tech, London, Sep 19-20
- AdExchanger Conference, NYC, Sep 20
- Digiday Mobile Conference, NYC, Sep 20
- Ad Age Digital West, San Francisco, Sep 20
- GigaOM Mobilize, San Francisco, Sep 20-21
- Business Insider Social Media ROI, NYC, Sep 27
- JFAM: Forum @ Deutsche Bank, New York, Sep 28
- eMetrics, Boston, Sept 30 - Oct 4
- Predictive Analytics World, Boston, Sept 30 - Oct 4
- Oracle OpenWorld 2012, San Francisco, Sept 30 - Oct 4
- View All Events on AdExchanger >>>
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