Optimizing The News
For Monday, July 16, 2012
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Clicks Matter And Don't
A new study from Jumptap finds that clickthrough rate is not necessarily an indicator of good or bad performance. From the release: "Jumptap compared data from 10 major gaming advertisers in May and found that a campaign could have a very low CTR but a high conversion rate, or a high CTR and a low conversion rate." What's a marketer to do? Or a mobile publisher for that matter? Read the release, and get the study.
IBM And Social
On DM News, Nicole Spector writes that the latest update to IBM's Customer Experience Suite aims at "new enterprise demands due to consumer upticks in mobile and social media adoption." She quotes IBM's Lisa Lucadamo Jarrett who says, "Owned social communities can now be connected to external social networks like Facebook." Read more. And, read the release. It will be interesting to see if IBM acquires or creates a paid media tool to "pour" through a product such as this.
On MediaPost, CEO Skip Brand of Martini Media claims that real-time bidding (RTB) has a huge upside for publishers and includes a list of five types of data points which are of value to publishers in an RTB environment including, "Brand lift: If you don't think brand lift is important, I need to ask you to go no further than Nielsen's purchase of Vizu on July 2. Arguably the biggest media measurement company in the world purchased a small company that makes it its business to map digital marketing efforts to traditional brand metrics." Read it.
I Want My RTB
Alex White, GM of Data and Trading at MediaMind, spreads the love on iMedia Connection and says that changes in the AppNexus platform signifies, in part, real-time bidding (RTB) is maturing. White writes, "When the AppNexus Platform opened up to a plug-and-play model earlier this year, it was a huge shift in how we've previously thought about online display buying. Suddenly, buyers no longer had to negotiate separate deals with vendors for access to targeting and data tools that improve RTB performance and efficiency. They could simply turn on different tools within an open platform and monitor the results to find the perfect mix of targeting technologies." Read it.
Can You Pick Up, Please?
Responding on his personal blog to a NY Times article that suggested tech companies aren't interested in answering the phone, venture capital maven Mark Suster says it's more about turning the customer into the product. Audience buying is at the center of it as he explains: "Google, Facebook & Twitter all provide free services to end users and we eat them up. But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. They are packaging you up into demographic and psychographic audiences - all the better to be purchased by brands trying to reach large niche audiences. They offer targeting tools for geographies, married people, parents, income levels, political affiliation - everything." People are ads. Read more.
Ad Tech And Healthcare
In a post on his personal blog, Nat Turner, the former CEO of Invite Media who is busy on a new healthcare-related startup, sees a connection between the risk shifting in online ad tech between advertisers and publishers, and the healthcare industry. He writes, " If you look ad ad-tech, over the last 15 years there has also been a shift of risk from publishers to advertisers. (...) Then, companies like Ad.com and others popped up (...) who allowed advertisers to pay out on CPA and thus pay for media only when that media generates a sale for them. That created a full risk shift to the publisher, which made them accountable for the performance of the media and in theory aligned the industry." What it all means.
But Wait. There's More!By Team AdExchanger
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7/14/12 - Media Specialist (German) - Dublin - Google
7/12/12 - Professional Services Manager - US/UK - Maxifier
7/12/12 - Web UI Developer - NYC - Maxifier
7/12/12 - European Account Manager - London - Maxifier
7/11/12 - General Manager Travel Vertical - Chicago, Boston, NYC, Wash., D.C. - Sojern
7/11/12 - VP Sales - NYC - Maxifier
7/11/12 - Sales Executive - NYC - Maxifier
7/11/12 - Account Manager - Omaha, NE - Sojern
7/10/12 - Regional Sales Manager - New York - Yieldex
7/10/12 - Client Training Manager - New York - Yieldex
7/10/12 - Director, Partnerships - Boston - VivaKi
7/10/12 - Media Strategist - SF - Swirl
7/9/12 - Director of Marketing - SF - Sojern
7/8/12 - Client Services - Account Manager - Chicago, IL - BrightTag
7/6/12 - Director of Ad Sales - SF - (Stealth Mode)
7/3/12 - Scalable Publisher Sales Strategist (German) - Dublin - Google
7/3/12 - Account Executive - SF - PulsePoint
7/3/12 - Account Executive - Los Angeles - PulsePoint
7/2/12 - Product and Solution Specialist - Chicago - Google
7/2/12 - Manager, Ad Operations Consultancy - Boston - VivaKi Nerve Center
7/2/12 - Sales Executive - NYC - Contextin
6/28/12 - Digital Media Sales Specialist - Dallas, TX - The Dallas Morning News
6/28/12 - Sr. Mgr/Dir, Display Ad User Data Strategy - Seattle, WA - Microsoft
6/27/12 - Online Sales Account Strategist (German) - Dublin - Google
6/26/12 - Director of Mobile and Social Ad Product Solutions - NYC - Time Inc.
6/25/12 - Ad Operations Trafficker - NYC - Media6Degrees
6/25/12 - Dir. of Advanced Advertising Platform - Burlington, MA - The Allant Group
6/25/12 - Account Manager - NYC - Maxifier
6/25/12 - Director of Audience Ad Product Solutions - NYC - Time Inc.
6/22/12 - Network Development Account Manager - NYC - BrightRoll
6/22/12 - Account Executive - NYC - Media6Degrees
6/20/12 - Sales Planner - NYC - LocalResponse
6/20/12 - Online Sales Account Strategist (German) - Dublin - Google
6/20/12 - Account Manager - San Francisco - DataXu
6/20/12 - Principal Analyst, Digital Marketing - Denver - Datalogix
6/19/12 - Campaign Analyst: Measurement Solutions - Denver - Datalogix
6/19/12 - VP, Business Development - Negotiable - Datalogix
6/19/12 - Director of Marketing - Denver - Datalogix
6/18/12 - Account Manager, Activation AOD - NYC - VivaKi
6/18/12 - Analyst, Analytics AOD - NYC - VivaKi
6/18/12 - Brand Relations Manager - NYC - VivaKi Nerve Center
6/15/12 - Sr. Marketing Analyst - NYC - Shopkeep.com
6/14/12 - Sr. Advertising Solutions Manager, interclick - NYC - Yahoo!
6/13/12 - Account Manager, BrightRoll Exchange - NYC - BrightRoll
6/12/12 - Ad Sales Lead - NYC - FanBridge
6/12/12 - Digital Media Analyst - quadrantONE
6/7/12 - Team Lead, Activation AOD - NYC - VivaKi Nerve Center
6/7/12 - Analyst, Analytics - Detroit - VivaKi Nerve Center
6/6/12 - Operations Manager, Business Development - NYC - Doubleverify
6/6/12 - Product Manager - NYC - Doubleverify
6/6/12 - VP, Technology Operations - NYC - Doubleverify
6/5/12 - Account Director - NYC - Yahoo!
6/5/12 - Data Platform Administrator - NYC - IDG TechNetwork
6/4/12 - Partnerships and Solutions Manager - NYC - Merkle
6/4/12 - Senior Account Manager, Activation - Chicago - VivaKi Nerve Center
6/4/12 - VP/Director of Yield Management - NYC - VEVO
6/1/12 - Video Advertising Product Solutions Manager, Genome - NYC - Yahoo!
6/1/12 - Head of Trading, Merkle Trading Desk - NYC - Merkle
6/1/12 - Demand Services Manager (Partner Manager) - Waltham, MA - Nexage
5/31/12 - Account Director - NYC - AppNexus
View All Jobs on AdExchanger's Job Board
- Mobile: IAB Marketplace, NYC, Jul 16
- Brand Innovators San Francisco, San Francisco, Jul 18
- OMMA (Premium) Display, Los Angeles, Jul 24
- OMMA Data & Targeting, Los Angeles, Jul 25
- OMMA RTB, Los Angeles, Jul 26
- Etail Boston, Boston, MA, Aug 13-15
- Digiday Conference Asia, Aug 15-16
- Digiday Exchange, NYC, Aug 15
- AdMonsters' Publisher Forum, Boston, Aug 19-22
- Inbound 2012, Boston, MA, Aug 27-30
- AdMonsters SE Asia, Singapore, Aug 30
- iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
- SMX, Melbourne, Sep 4-5
- AdMonsters, Sydney, Sep 6
- Disrupt SF 2012, San Francisco, Sep 8-12
- iMedia Brand Summit, Coronado, CA, Sep 9-12
- Shop.org Annual Summit, Denver, Sep 10-12
- SES Conference and Expo, Hong Kong, Sep 10-12
- DMEXCO, Cologne, DE, Sep 12-13
- Predictive Analytics World for Government, Washington, D.C., Sep 17-18
- ATS London, London, UK, Sep 18
- Dreamforce X, San Francisco, Sep 18-21
- The Digiday Brand Conference, NYC, Sep 19
- Digiday SAMMY Awards, NYC, Sep 19
- ad:tech, London, Sep 19-20
- AdExchanger Conference, NYC, Sep 20
- Digiday Mobile Conference, NYC, Sep 20
- Ad Age Digital West, San Francisco, Sep 20
- GigaOM Mobilize, San Francisco, Sep 20-21
- Business Insider Social Media ROI, NYC, Sep 27
- JFAM: Forum @ Deutsche Bank, New York, Sep 28
- eMetrics, Boston, Sept 30 - Oct 4
- Predictive Analytics World, Boston, Sept 30 - Oct 4
- Oracle OpenWorld 2012, San Francisco, Sept 30 - Oct 4
- View All Events on AdExchanger >>>