AdExchanger.com News for June 19, 2012

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For Tuesday, June 19, 2012

Today From AdExchanger.com...

Tuesday, June 19, News Round-Up (see below)
State Of AudienceScience: CEO Pullen On Target Market And Future Plans "Jeff Pullen is CEO of AudienceScience, an online ad technology platform company. The company has been relatively quiet in the past year as the company has transitioned from the stewardship of former CEO Jeff Hirsch to the current CEO Jeff Pullen. And today, the company announced the hiring of former MediaMath Chief Revenue Officer (CRO) Mike Peralta..." (visit AdExchanger.com)
Wildfire CEO Ransom Says Marketers Need To Get Consumers To 'Willingly Engage' "Victoria Ransom is CEO of Wildfire, a social marketing software company whose sector has drawn strong interest recently from companies like Salesforce and Oracle. AdExchanger discussed Wildfire and industry trends with Ransom recently..." (visit AdExchanger.com)
Syncapse CEO Scissons On Clickable Acquisition And Enterprise Goals "Michael Scissons is founder and CEO of Syncapse, a Toronto-based, social performance management platform. Last week, Scissons' company acquired Clickable, a social and search ad platform based in New York City. According to the release, "Clickable's social and search advertising management functionality will become a key addition to Syncapse's suite..." (visit AdExchanger.com)
SapientNitro's Patrick MacDougall Talks Automation and Client Data "In 2006, Planning Group International partners Patrick MacDougall and Gaston Legorburu sold their agency to Sapient for $36 million. Today PGI's core technology offering, the 12-year-old online marketing platform BridgeTrack, is still at the heart of the parent company's ad optimization regime..." (visit AdExchanger.com)
'6 Weeks Per Person Per Year In Wasted Time And Efficiency' "A couple of weeks ago, Google announced its new Doubleclick Digital Marketing platform which further integrates DoubleClick ad products and begins to offer the promise of efficient cross-channel buying across media channels such as display and search...Many in the industry, particularly privately, see an inevitability in Google corralling much of the data-driven, display ad marketing spend..." (visit AdExchanger.com)
Viggle's Arrix: Moving From The First Screen To The Second One "It's the middle of 2012 and despite expectations of a consolidation among the dozens of social TV/entertainment apps that attempt to connect mobile usage to TV viewing, the space is continuing to see additional players rather than expanding. For example, this summer, UK-based second-screen social TV app Zeebox is scheduled to be available in U.S..." (visit AdExchanger.com)
In Case You Missed It: Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange (visit AdExchanger.com)
Jobs (see below)

Training & Webinars (see below)

Events (visit AdExchanger.com)

AdExchanger Conference Is September 20 (visit AdExchanger.com)

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Barrett To Yahoo!, Y! Ad Tech Plans

Former Admeld CEO Michael Barrett is movin' on from his post-acquisition Google role. All Things D's Kara Swisher reports that Barrett will be joining Yahoo! as EVP and CRO and "will be in charge of ad revenue and operations worldwide, including units in the U.S., Europe and Asia reporting in to him." Lots of interesting tidbits embedded in this piece including - Google may end up offering automated ad products to Yahoo! and "while there have been a variety of multi-billion plans drawn up by some to double down on Yahoo's ad tech business, that effort has now been supplanted by a feeling that the company needs to quickly get out of businesses it cannot win in or see growth," says Swisher. Read the official Yahoo! PR on Barrett, too. In response, Bill Wise, CEO of MediaOcean and a former Yahoo!, tweeted, "Google's loss is Yahoo's gain (when have you ever read that?)..."

Big Data and Ads

An article in the Washington Post highlights how "big data" is coming to the rescue of advertisers search for the "right audience." In the piece, AddThis CEO Ramsey McGrory pours fuel into the data-driven fire, "Isn't that what advertising is about? It's about the potential of generating action. It's about putting an offer in front of somebody, based on what you believe is the target audience, to generate the action you want." Read it.

The Digital Difference

In a feature article on Ad Age, Jack Neff gathers hard evidence that digital not only works for CPG companies, but in many ways is better than traditional channel alternatives. P&G marketing chief Mark Pritchard tlles Neff, "'The ROI work that we've done so far has demonstrated that digital is better than TV. While you can still get very broad reach from TV, that to an extent dilutes some of the ROI.' Digital still has 'a smaller range of reach, but it's more targeted, and that's what gives it a higher ROI.'" Read more.

Extending Telecoms

Australian telecom Telestra has made an investment in online video content distribution company Ooyala. Similar to Singtel's recent acquisition of Amobee and investment in mobile ad exchange Nexage, telecom companies continue to extend their tentacles and explore new business models as old ones evaporate. According to TechCrunch, Ooyala has landed $35 million in this latest round, which brings total investment to-date to $79 million (Crunchbase).

Tablets Are For Publishers

On the OPA blog, Online Publishers Association chief Pam Horan intros a new study on the emerging opportunity in tablets for publishers as the consumer goes cross-channel. Read more. In the study, "Paid apps account for 23% of all tablet apps downloaded in the past year; and The tablet app market has doubled with an estimated $2.6B spent in 2012, up from $1.4B in 2011*," says the press release. Get the study (PDF).

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LeapFrog Appoints Greg Ahearn As Chief Marketing Officer - press release

But Wait. There's More!

Fairfax to shed 1900 staff, erect paywalls - The Age (Australia)
Inside Google's Plan to Build a Catalog of Every Single Thing, Ever - The Atlantic
Facebook Agrees to Give $10 Million to Charity in Ad Lawsuit - The Wall Street Journal blog
War of the platforms: Facebook, Apple, Android, Twitter - Andrew Chen
Interpublic to Expand Outside Europe as Zenith Cuts Ad Forecast - Bloomberg
The First Graduates From Advertising High - The New York Times

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Jobs

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Training & Webinars

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Events

June 2012

AdMonsters Publisher Forum, Vienna, Jun 17-20
Cannes Lions Festival of Creativity, Cannes, France, Jun 17-23
Digital Cream, San Jose, Jun 19
VideoNuze 2012 Online Video Advertising Summit, NYC, Jun 19
Modeling eXposed- Digital Media Modeling Summit, NYC, Jun 20
MIMA Event: Content Strategy for All, Minneapolis, Jun 20
IAB Marketplace - Advertising Technology, NYC, Jun 21
Digiday Data Marketing Summit, Deer Valley, UT, Jun 24-27
eMetrics, Chicago, IL, June 24-27
Etail Europe, London, UK, Jun 25-27
iMedia Entertainment Summit, Los Angeles, CA, Jun 26
Activate London, Kings Place, London, Jun 27
Luxury Interactive, Jun 26-27
Gramercy Forum @NYSE, Jun 29
OMMA Global London, London, Jun

July 2012

Microsoft Worldwide Partner Conference, Toronto, Jul 8-12
AdMonsters' OPS TV, NYC, Jul 11
ANA Digital & Social Media Conference, NYC, Jul 15
Mobile: IAB Marketplace, NYC, Jul 16
OMMA Metrics & Research, San Francisco, Jul 16
OMMA Data & Behavioral, San Francisco, Jul 17
Brand Innovators San Francisco, San Francisco, Jul 18
Digiday Local, NYC, Jul 19

August 2012

Etail Boston, Boston, MA, Aug 13-15
Digiday Conference Asia, Aug 15-16
Digiday Exchange, NYC, Aug 15
AdMonsters' Publisher Forum, Boston, Aug 19-22
Inbound 2012, Boston, MA, Aug 27-30
AdMonsters SE Asia, Singapore, Aug 30

September 2012

iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
SMX, Melbourne, Sep 4-5
AdMonsters, Sydney, Sep 6
Disrupt SF 2012, San Francisco, Sep 8-12
iMedia Brand Summit, Coronado, CA, Sep 9-12
Shop.org Annual Summit, Denver, Sep 10-12
SES Conference and Expo, Hong Kong, Sep 10-12
DMEXCO, Cologne, DE, Sep 12-13
Predictive Analytics World for Government, Washington, D.C., Sep 17-18
ATS London, London, UK, Sep 18
Dreamforce X, San Francisco, Sep 18-21
The Digiday Brand Conference, NYC, Sep 19
Digiday SAMMY Awards, NYC, Sep 19
ad:tech, London, Sep 19-20
AdExchanger Conference, NYC, Sep 20

View All Events on AdExchanger.com >>>