AdExchanger.com News for June 20, 2012

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For Wednesday, June 20, 2012

Today From AdExchanger.com...

Wednesday, June 20, News Round-Up (see below)
Cannes Talk: Carolyn Everson On Facebook Exchange, General Motors, New Creative Council "Carolyn Everson is the Facebook exec most directly responsible for positioning the company's ad products to marketers. Today at the Cannes Lions festival, she'll help unveil a new Creative Council announcement, which will help establish the road map for the company's creative formats..." (visit AdExchanger.com)
Updated Story: Yahoo Admits Retargeters Are Back "UPDATED 6/19: A statement from a Yahoo! spokesperson in reaction to the above story: 'Yahoo! continually evaluates technology and business practices in an effort to achieve the greatest success for our advertising and agency partners. Yahoo! is currently testing with select ad partners.'" (visit AdExchanger.com - and that quote is about all you'll find)
Luminate's Edwards: Brand Advertisers Look Better In Images -Not Text "It's been a year since photo ad network Pixazza morphed into Luminate, which a wider platform for sharing, indexing and monetizing publishers' online images. The four-year-old Google Ventures-backed Mountain View company has steadily been rebuilding itself into an "AdSense for Images," as Chief Revenue Officer Chas Edwards tells AdExchanger..." (visit AdExchanger.com)
Ad Agents column... Bridging The Divide Between Offline And Online Data With Mobile by Christy Belden, LeapFrog Interactive "We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to communicate information throughout a vast network of hundreds, even thousands, of ants to achieve a common goal. In doing so, they must take in a wide swath of information..." (visit AdExchanger.com)
New Starcom Analytics EVP Phil Geyskens On The Agency Data Challenge "Last week, media communications agency Starcom USA announced that former Hill-Holliday executive Phil Geyskens has been hired as EVP/analytics & development director. He will join Starcom's Managing Board and report to CEO Lisa Donohue..." (visit AdExchanger.com)
Jobs (see below)

Training & Webinars (see below)

Events (visit AdExchanger.com)

AdExchanger Conference Is September 20 (visit AdExchanger.com)

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LocalResponse Hopes For Half-Full

Social ad network LocalResponse is boasting that it's serving more than 7 billion impressions per month. A pretty impressive number, though CEO and co-founder Nihal Mehta concedes, in an interview with Techcrunch's Anthony Ha, that the company isn't able to fill all that inventory. In fact, Mehta would be thrilled if LocalResponse could fill half of it, especially if he can still charge $6 per CPM. As for how the company is doing otherwise, Mehta claims the company is nearing profitability.

I 'Like' Ads

On Ad Age, new Facebook mobile ad data shows that when it comes to fan acquisition campaigns, 'like' CTR is easier to come by than it is for the usual mobile display ad. Ad Age's Cotton Delo paraphrases Facebook API partner Social Code's data, "The click-through rate for mobile ads amounted to 0.79%, compared to the 0.148% average across all five placements studied: mobile, desktop news-feed only, desktop only (comprised mainly of right-rail ads), news-feed only (desktop and mobile) and the 'control' group (uniform bids made across placements). The click-through rate for desktop-only news-feed ads falls roughly in the middle at 0.327%, according to SocialCode's data." Read more.

DNT And IE

MediaPost's Wendy Davis offers some perspective on TRUSTe CEO Chris Babel weighing in on Microsoft's decision to turn Do-Not-Track "on" in the next version of IE. Babel blogs, "We believe individuals, when properly informed and equipped, should make their own decisions that affect their privacy online. However, we do not believe today's consumers are adequately informed or equipped to properly make decisions that affect their privacy." Read more.

Video Ad Views More Than Double

Video ads were viewed a 117 percent more last month compared to May 2011, according to the latest tally from the comScore Video Metrix. But a rising tide doesn't lift all boats, though most of the biggest players did see a nice boost, as the number of video ad views topped 10 billion for the first time. As usual Google and YouTube held the number one spot, followed by Yahoo, which also posted a decent lift (maybe that ABC partnership is paying off?). But as SearchEngineWatch's Greg Jarboe noticed, Facebook's video views were down 8.1 percent year-over-year.

Targeting Apps

iOs app maker Fotopedia announced new mobile ad formats that speak the language of 'audience' to media buyers. Jean-Marie Hullot, who is former 'CTO at NeXT and CTO of Apple's Applications Division', guides Fotopedia. According to the press release, the Fotopedia advertising platform allows for geotargeting, user interests, language customization and.. you can target the iPhone or iPad. Read more.

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Analyzing Collection

Following up a WSJ article on Monday (subscription), Krux has released its study which takes the pulse of publisher sites and all the data and pixels floating around. Not all of the collection is bad, admits Krux. Yet, data collection was up by 400 percent for the first half of 2012 compared to the same period last year according to the study. Krux provides publisher-side services intended to prevent data "leakage" of user and publisher data from client sites. Read the release and download the study.

LinkedIn's Targeted Updates

Business-oriented social network LinkedIn is letting all brands target their status updates to the exact users they want to reach. The introduction of Targeted Status Updates is meant to let marketers expand their audience beyond their employees to outside individuals it wants to reach. As Mike Grishaver, who runs product management & monetization at LinkedIn, notes in an official blog post, companies can select a target audience according to company size, industry, function, seniority and geography. And once the audience is targeted, LinkedIn will track how many people saw or clicked a company's status update, how many impressions it got, and how many people shared it. Jonathan Lister, LinkedIn's vp of North America sales and marketing solutions, tells Adweek's Tim Peterson that there's "lots more coming" when it comes targeted tools and marketing programs for businesses, particularly in mobile.

But Wait. There's More!

Spotify takes on Pandora with unlimited free radio for iOS users in the US - The Verge
Wildfire Announces YouTube Brand Channel Management Solution - press release
AdColony Achieves Record Mobile Video Business Growth - press release
Microsoft Advertising Unveils Windows 8 AiA Concepts at Cannes 2012 - Microsoft Ad blog

By John Ebbert

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Jobs

Note To Employers: If you add a listing on the job board, it will be also included here in the Daily Newsletter email.

6/19/12 - Campaign Analyst: Measurement Solutions - Denver - Datalogix

6/19/12 - VP, Business Development - Negotiable - Datalogix

6/19/12 - Director of Marketing - Denver - Datalogix

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Training & Webinars

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Events

June 2012

AdMonsters Publisher Forum, Vienna, Jun 17-20
Cannes Lions Festival of Creativity, Cannes, France, Jun 17-23
Modeling eXposed- Digital Media Modeling Summit, NYC, Jun 20
MIMA Event: Content Strategy for All, Minneapolis, Jun 20
IAB Marketplace - Advertising Technology, NYC, Jun 21
Digiday Data Marketing Summit, Deer Valley, UT, Jun 24-27
eMetrics, Chicago, IL, June 24-27
Etail Europe, London, UK, Jun 25-27
iMedia Entertainment Summit, Los Angeles, CA, Jun 26
Activate London, Kings Place, London, Jun 27
Luxury Interactive, Jun 26-27
Gramercy Forum @NYSE, Jun 29
OMMA Global London, London, Jun

July 2012

Microsoft Worldwide Partner Conference, Toronto, Jul 8-12
AdMonsters' OPS TV, NYC, Jul 11
ANA Digital & Social Media Conference, NYC, Jul 15
Mobile: IAB Marketplace, NYC, Jul 16
OMMA Metrics & Research, San Francisco, Jul 16
OMMA Data & Behavioral, San Francisco, Jul 17
Brand Innovators San Francisco, San Francisco, Jul 18
Digiday Local, NYC, Jul 19

August 2012

Etail Boston, Boston, MA, Aug 13-15
Digiday Conference Asia, Aug 15-16
Digiday Exchange, NYC, Aug 15
AdMonsters' Publisher Forum, Boston, Aug 19-22
Inbound 2012, Boston, MA, Aug 27-30
AdMonsters SE Asia, Singapore, Aug 30

September 2012

iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
SMX, Melbourne, Sep 4-5
AdMonsters, Sydney, Sep 6
Disrupt SF 2012, San Francisco, Sep 8-12
iMedia Brand Summit, Coronado, CA, Sep 9-12
Shop.org Annual Summit, Denver, Sep 10-12
SES Conference and Expo, Hong Kong, Sep 10-12
DMEXCO, Cologne, DE, Sep 12-13
Predictive Analytics World for Government, Washington, D.C., Sep 17-18
ATS London, London, UK, Sep 18
Dreamforce X, San Francisco, Sep 18-21
The Digiday Brand Conference, NYC, Sep 19
Digiday SAMMY Awards, NYC, Sep 19
ad:tech, London, Sep 19-20
AdExchanger Conference, NYC, Sep 20

View All Events on AdExchanger.com >>>