AdExchanger.com News for June 21, 2012

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For Thursday, June 21, 2012

Today From AdExchanger.com...

Thursday, June 21, News Round-Up (see below)
Data-Driven Thinking... The Golden Age of Advertising Technology by Terence Kawaja, LUMA Partners "Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and real action is elsewhere in tech. If you work in and around the digital media industry you have likely heard this refrain. Nothing could be further from the truth..." (visit AdExchanger.com)
AKQA Sale To WPP Makes Waves At Cannes Lions "The acquisition of AKQA, the largest remaining independent interactive agency, by WPP sent waves through the ad sector today. Read: the French Riviera was buzzin'. Numerous senior agency people attending the Cannes Lions global ad festival have either worked for AKQA or competed with it dating back to its founding in 2001..." (visit AdExchanger.com)
WPP Acquires Digital Agency AKQA "WPP Group has added digital agency AKQA to its holding company corral as the digital, pure play agency remains a highly-sought-after prize...It was rumored that AKQA would be acquired by Dentsu for $600 million in 2010..." (visit AdExchanger.com)
In case you missed it: In Coup For WPP, Facebook Exchange Adds Xaxis As A Partner (visit AdExchanger.com)
Jobs (see below)

Training & Webinars (see below)

Events (visit AdExchanger.com)

AdExchanger Conference Is September 20 (visit AdExchanger.com)

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Knights Of The DNT

Ad Age's Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to "on" in the new version of IE. Learmonth adds, "High-level Publicis execs including Vivaki CEO Jack Klues have reached out to Microsoft about the issue as well. Both WPP and Publicis are big buyers of Microsoft ad inventory and handle Microsoft advertising business." Read it. This week's W3C Tracking Protection Working Group Meeting may be a tipping point in the DNT discussion. Today's IAB Ad Tech Marketplaces event says it will offer live reporting of the meeting. See the event page.

Facebook CPMmmmmm

On Adweek, Barclaycard's David Goodman brings good news for Facebook ad fans as he sees the social network as a performance machine. What's more, he is in love with CPMs again. He tells Adweek, "The CPM vs. CPC learning is absolutely we've absolutely applied to [subsequent Facebook ad campaigns] where we might have thought CPC might have been the preferred approach. Learning that the CPM model and visibility and optimization that it gives us is at least the right place to start going forward." Read more.

UK Cookie Loophole

The deadline to comply with the European Union's law that specify how far websites can go in the using and storing of tracking cookies has passed, and now another one is on deck, notes EConsultancy's Troy Norcross. As of June 26, at least 35 percent of all third party cookies have to be deleted. But there may be a loophole: publishers may be able to use Device ID, which can recognize devices without interruption, even if "a consumer deletes all of their cookies, clears their Flash and HTML5 local storage the Device ID can reliably be generated each time," Norcross writes.

Cutting Through Mobile Inventory

Common mobile advertising complaints: too much inventory and too hard to manage. Pretty much every ad tech firm operating in mobile claims to be able to cut through all the clutter and deliver the right inventory to the right targets - and the latest mobile ad problem solver is Todacell. Whether it can or not smooth out the targeting wrinkles in mobile, Todacell did impress the angel investors at Afterdox, which helped it raise $2 million. Techcrunch's Steve O'Hear has the details.

Driving The Yield Bus

Scout Research's Matt Shanahan explores yield management from the perspective of the publisher who is thinking about offline and online subscriptions in a piece on his company's blog. He says, "Maximizing revenue from digital subscriptions is dependent on monetizing usage rather than the users themselves. Comparing print subscriptions to digital subscriptions highlights why usage behavior is the basis of revenue, and applying the principles of yield management shows why metered pricing models produce the most revenue." Read it.

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Data-Inspired Cannes

Two very different campaigns won Grand Prix in the Cannes Lions "Cyber" category yesterday, one of them a personal data-inspired initiative from Nike. R/GA New York created the Nike+ Fuelband effort, which creates a single metric to assess the fitness of the wearer. "Data visualizations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform." In the other top winning campaign, Sweden bravely turned over its @Sweden Twitter account to a different citizen each week. It won despite an alarming backfire.

Email Data

Email service provider Epsilon has taken data from 150 clients and over 7 billion emails sent in Q1 to share some insights with the likes of you and me. Try this on: "Click rates decreased 0.5 percentage points (8.3% overall) from last quarter to 4.7%. Click rates also decreased over Q1 2011 (5.2%), but continue to remain established over the last two years." There's more.

Viewable Integrity

Upstream Group's Doug Weaver takes on the topic of the "viewable impression" on his company's blog. He's a skeptic and writes, "Anything that calls into question the integrity of the basic inventory supply can't be good. It hands one more weapon to those who'd like to slow the pace of change and the growth of the online marketing channel. We've been through this many times in the past." Read his proposal.

DSP Acquiring

Erich Wasserman talks to AdMonsters about whether consolidtion is possible in the DSP space. He answers, "It would be folly to guess, but we see the DSP not as only an acquisition candidate but as an acquirer." Read more. It would be interesting to see a DSP acquire an agency and pour the clients on the platform.

API For The Platform

Need a "deals" feed? The guy that helped invent AdSense, Gil Elbaz, is touting the latest and greatest product innovation at his new company Factual (AdExchanger Q&A 2011). Factual has a daily deals feed called the Monetize API which claims to enable "developers to snap deals and other engagement tools like restaurant reservations to any business in a developer's local dataset, and share in the revenues generated from conversions." Read more on StreetFight. The local ads fight continues.

But Wait. There's More!

eXelate's Sh*t Digital Media Folks Say (video) - YouTube
City Start-Ups Reveal Office Spaces' Open Future - WNYC
Don't ask me if I know any engineers you can hire - Nat Turner
The 5 Forces Shaping Advertising - Hill Holliday blog
From Agency to Enterprise Software: The Evolution of Buddy Media - Charlie O'Donnell
How to choose the right attribution model - iMedia Connection
Simpli.fi Enhances Suite of Element Level Targeting Solutions - press release
eXelate Launches maX Brand, a Solution for Expanding Brand Reach - press release

By John Ebbert

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Jobs

Note To Employers: If you add a listing on the job board, it will be also included here in the Daily Newsletter email.

6/20/12 - Sales Planner - NYC - LocalResponse

6/20/12 - Online Sales Account Strategist (German) - Dublin - Google

6/20/12 - Account Manager - San Francisco - DataXu

6/20/12 - Principal Analyst, Digital Marketing - Denver - Datalogix

6/19/12 - Campaign Analyst: Measurement Solutions - Denver - Datalogix

6/19/12 - VP, Business Development - Negotiable - Datalogix

6/19/12 - Director of Marketing - Denver - Datalogix

View All Jobs on AdExchanger.com's Job Board

Training & Webinars

Training and Webinars Managers: If you add a listing on the Training & Webinars board, it will be also included here in the Daily Newsletter email.

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Events

June 2012

Cannes Lions Festival of Creativity, Cannes, France, Jun 17-23
IAB Marketplace - Advertising Technology, NYC, Jun 21
Digiday Data Marketing Summit, Deer Valley, UT, Jun 24-27
eMetrics, Chicago, IL, June 24-27
Etail Europe, London, UK, Jun 25-27
iMedia Entertainment Summit, Los Angeles, CA, Jun 26
Activate London, Kings Place, London, Jun 27
Luxury Interactive, Jun 26-27
Gramercy Forum @NYSE, Jun 29
OMMA Global London, London, Jun

July 2012

Microsoft Worldwide Partner Conference, Toronto, Jul 8-12
AdMonsters' OPS TV, NYC, Jul 11
ANA Digital & Social Media Conference, NYC, Jul 15
Mobile: IAB Marketplace, NYC, Jul 16
OMMA Metrics & Research, San Francisco, Jul 16
OMMA Data & Behavioral, San Francisco, Jul 17
Brand Innovators San Francisco, San Francisco, Jul 18
Digiday Local, NYC, Jul 19

August 2012

Etail Boston, Boston, MA, Aug 13-15
Digiday Conference Asia, Aug 15-16
Digiday Exchange, NYC, Aug 15
AdMonsters' Publisher Forum, Boston, Aug 19-22
Inbound 2012, Boston, MA, Aug 27-30
AdMonsters SE Asia, Singapore, Aug 30

September 2012

iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
SMX, Melbourne, Sep 4-5
AdMonsters, Sydney, Sep 6
Disrupt SF 2012, San Francisco, Sep 8-12
iMedia Brand Summit, Coronado, CA, Sep 9-12
Shop.org Annual Summit, Denver, Sep 10-12
SES Conference and Expo, Hong Kong, Sep 10-12
DMEXCO, Cologne, DE, Sep 12-13
Predictive Analytics World for Government, Washington, D.C., Sep 17-18
ATS London, London, UK, Sep 18
Dreamforce X, San Francisco, Sep 18-21
The Digiday Brand Conference, NYC, Sep 19
Digiday SAMMY Awards, NYC, Sep 19
ad:tech, London, Sep 19-20
AdExchanger Conference, NYC, Sep 20

View All Events on AdExchanger.com >>>