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AdExchanger.com Newsletter
Optimizing The News
For Tuesday, June 26, 2012
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Today From AdExchanger.com...
- Tuesday, June 26, News Round-Up (see below)
- Brand.net Acquisition To Help Brands Speak Locally Says Valassis CTO Parkinson "Brand.net brought a richness in agency contacts and agency relationships. While we've had those as well, Brand.net is much deeper in the digital agencies, so what I think will happen is agencies where we probably didn't get as much time [in past] are now going to get a chance to see how we can have a blended media solution, across the requirement set. That's going to be a huge advantage for us..." (visit AdExchanger.com)
- Focus On The Customer With Social CRM Says M80's Mark Evans "'Paid' definitely has a role. It's important in terms of awareness and acquisition and will always be an important component of it. 'Earned' allows you to extend a campaign. If you think about how campaigns used to work, in theory, there was a beginning and an end. Now we have timeless campaigns with content that's evergreen,..." (visit AdExchanger.com)
- Media6Degrees' Phillips: We're Not A Social Media Ad Net - But Facebook Exchange Could Change That "The first thing Media6Degrees' CEO Tom Phillips wants you to understand about his company is this: the "prospect targeting" provider initially started off four years ago using data gleaned from users' social media activity to create a consumer profile..." (visit AdExchanger.com)
- CMO And CIO Uniting As Service Partners Find Their Role Says IBM's Yuchun Lee "Last week, IBM released the results of its "State of Marketing 2012" (on Slideshare) survey. The results dovetail with IBM's own technology plans as it relates to marketing and media as the press release revealed: "The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces...." (visit AdExchanger.com)
- iCrossing DMP Red Aril Becomes 'Core Audience'; Q&A With New CEO Adam Lavelle "The whole thing is absolutely built for real-time. We gather data and create audience profiles in real time. We're appending to a record in real time as users are moving through various touch point. We can absolutely power an RTB buy, and our position is that that audience profile should also power bought earned and owned touchpoints, not just RTB..." (visit AdExchanger.com)
- Jobs (see below)
- Training & Webinars (see below)
- Events (visit AdExchanger.com)
- AdExchanger Conference Is September 20 (visit AdExchanger.com)
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Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Funding Attribution
Remember that famous Tom Hanks line: "There's no crying in ad tech." As Visual IQ proves, there's no crying because the investment keeps flowing. The attribution and analytics solution provider raised another $12 million on top of an initial $3 million raise. The company claims traction in the release, "Visual IQ currently manages over $5 billion in media spend on behalf of its clients, which include two of the top three national advertisers, as well as two of the top three agency holding groups." Read the release. The quest for the cross-channel attribution Holy Grail continues.
NYT Flips
For the past year, social reader Flipboard has been working with publishers like Condé Nast to not only distribute content from magazines like The New Yorker on its glossy-like tablet pages, it's been also extending the ads on those titles properties as well. The New York Times would seem to have been faced with a choice between open, ad-supported access and protecting its digital paywall when it decided to make all its content - not just stories from its feeds - available on Flipboard. But as AdAge's Nat Ives reports, the newspaper appears to have found some middle ground, as it will be bringing its pay meter to cover its Flipboard content.
Polymorphic (Display) Ads
This sounds like an ad unit that Dr. Bruce Banner and The Incredible Hulk would like. Microsoft revealed a use case for something called "Polymorphic Ads" at Cannes last week. Microsoft Advertising's Jennifer Creegan explains on the company blog, "The challenge today is that launching multiscreen campaigns is too difficult and time consuming. Polymorphic ads are designed to streamline this process and help brands to focus on telling their story rather than campaign implementation." The idea is to make a conversion across multiple platforms easy. Read more (see a video).
Viewable Video
A VideoHub report suggests there's little problem with video advertising when it comes to viewability. From the release: "Approximately 88 percent of all ads streamed in the first quarter were fully visible to viewers, much stronger than statistics have indicated for display ads. Of the 3.5 billion video streams analyzed, 7 percent were partially obstructed, while viewers never saw the remaining 5 percent." I wonder what they missed. Read more.
Casale Media Offers SSP
What comes after a world where "everyone's a publisher"? Maybe a world where everyone's a publisher platform. Casale Media is getting into the SSP game, dubbed the Index Platform. VP of Strategy Andrew Casale tells AdWeek that when the RTB madness hit several years back Casale Media zagged to serve the supply side while others like Turn and ValueClick zigged to serve advertisers. "There's a handful of SSPs, but now there's somewhere around 40 or 50 DSPs. So it's a good time to innovate and bring a new option to publishers." Read more.
Sponsor Message:
LBi's 'For Sale' Sign
Amsterdam independent digital agency LBi is looking for some attention from prospective buyers by with a less than subtle press release about "inevitable speculation" that its available for purchase following last week's WPP acquisition of AKQA. As the board says in the release, it is having "preliminary discussions" with potential suitors, but "there's no certainty an offer will be made."
But Wait. There's More! By John Ebbert
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Jobs
Note To Employers: If you add a listing on the job board, it will be also included here in the Daily Newsletter email.
6/25/12 - Ad Operations Trafficker - NYC - Media6Degrees 6/25/12 - Dir. of Advanced Advertising Platform - Burlington, MA - The Allant Group 6/25/12 - Account Manager - NYC - Maxifier 6/25/12 - Director of Audience Ad Product Solutions - NYC - Time Inc. 6/22/12 - Network Development Account Manager - NYC - BrightRoll 6/22/12 - Account Executive - NYC - Media6Degrees 6/20/12 - Sales Planner - NYC - LocalResponse 6/20/12 - Online Sales Account Strategist (German) - Dublin - Google 6/20/12 - Account Manager - San Francisco - DataXu 6/20/12 - Principal Analyst, Digital Marketing - Denver - Datalogix 6/19/12 - Campaign Analyst: Measurement Solutions - Denver - Datalogix 6/19/12 - VP, Business Development - Negotiable - Datalogix 6/19/12 - Director of Marketing - Denver - Datalogix 6/18/12 - Account Manager, Activation AOD - NYC - VivaKi
6/18/12 - Analyst, Analytics AOD - NYC - VivaKi
6/18/12 - Brand Relations Manager - NYC - VivaKi Nerve Center
6/15/12 - Sr. Marketing Analyst - NYC - Shopkeep.com
6/14/12 - Sr. Advertising Solutions Manager, interclick - NYC - Yahoo!
6/13/12 - Account Manager, BrightRoll Exchange - NYC - BrightRoll
6/12/12 - Ad Sales Lead - NYC - FanBridge
6/12/12 - Digital Media Analyst - quadrantONE
6/7/12 - Team Lead, Activation AOD - NYC - VivaKi Nerve Center
6/7/12 - Analyst, Analytics - Detroit - VivaKi Nerve Center
6/6/12 - Operations Manager, Business Development - NYC - Doubleverify
6/6/12 - Product Manager - NYC - Doubleverify
6/6/12 - VP, Technology Operations - NYC - Doubleverify
6/5/12 - Account Director - NYC - Yahoo!
6/5/12 - Data Platform Administrator - NYC - IDG TechNetwork
6/4/12 - Partnerships and Solutions Manager - NYC - Merkle
6/4/12 - Senior Account Manager, Activation - Chicago - VivaKi Nerve Center
6/4/12 - VP/Director of Yield Management - NYC - VEVO
6/1/12 - Video Advertising Product Solutions Manager, Genome - NYC - Yahoo!
6/1/12 - Head of Trading, Merkle Trading Desk - NYC - Merkle
6/1/12 - Demand Services Manager (Partner Manager) - Waltham, MA - Nexage
5/31/12 - Demand Sales Manager/Director - San Francisco - Nexage
5/31/12 - Director of Digital Partnerships - NYC - V12 Group
5/31/12 - Account Director - NYC - AppNexus
5/25/12 - Business Developmen Mgr - Home-based - Acxiom
5/22/12 - Software Engineer - Burlingame, CA - TellApart
5/17/12 - Scalable Publisher Sales Strategist (German) - Dublin - Google
5/16/12 - Client Services Manager - San Francisco - Quantcast
5/16/12 - Sr. Software Engineer - Seattle - BlueKai
5/16/12 - Account Manager, Online Partnerships Group - Dublin - Google
5/11/12 - Director, Digital Analytics - Los Angeles - MarketShare View All Jobs on AdExchanger.com's Job Board |
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Training & Webinars
Training and Webinars Managers: If you add a listing on the Training & Webinars board, it will be also included here in the Daily Newsletter email.
View All on AdExchanger.com's Training/Webinars Board |
Events
June 2012
- Digiday Data Marketing Summit, Deer Valley, UT, Jun 24-27
- eMetrics, Chicago, IL, June 24-27
- Etail Europe, London, UK, Jun 25-27
- iMedia Entertainment Summit, Los Angeles, CA, Jun 26
- Activate London, Kings Place, London, Jun 27
- Luxury Interactive, Jun 26-27
- Gramercy Forum @NYSE, Jun 29
July 2012
- Microsoft Worldwide Partner Conference, Toronto, Jul 8-12
- AdMonsters' OPS TV, NYC, Jul 11
- ANA Digital & Social Media Conference, NYC, Jul 15
- Mobile: IAB Marketplace, NYC, Jul 16
- OMMA Metrics & Research, San Francisco, Jul 16
- OMMA Data & Behavioral, San Francisco, Jul 17
- Brand Innovators San Francisco, San Francisco, Jul 18
- Digiday Local, NYC, Jul 19
August 2012
- Etail Boston, Boston, MA, Aug 13-15
- Digiday Conference Asia, Aug 15-16
- Digiday Exchange, NYC, Aug 15
- AdMonsters' Publisher Forum, Boston, Aug 19-22
- Inbound 2012, Boston, MA, Aug 27-30
- AdMonsters SE Asia, Singapore, Aug 30
September 2012
- iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
- SMX, Melbourne, Sep 4-5
- AdMonsters, Sydney, Sep 6
- Disrupt SF 2012, San Francisco, Sep 8-12
- iMedia Brand Summit, Coronado, CA, Sep 9-12
- Shop.org Annual Summit, Denver, Sep 10-12
- SES Conference and Expo, Hong Kong, Sep 10-12
- DMEXCO, Cologne, DE, Sep 12-13
- Predictive Analytics World for Government, Washington, D.C., Sep 17-18
- ATS London, London, UK, Sep 18
- Dreamforce X, San Francisco, Sep 18-21
- The Digiday Brand Conference, NYC, Sep 19
- Digiday SAMMY Awards, NYC, Sep 19
- ad:tech, London, Sep 19-20
- AdExchanger Conference, NYC, Sep 20
- View All Events on AdExchanger.com >>>
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