Optimizing The News
For Friday, June 29, 2012
|Today From AdExchanger.com...|
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Forbes' Homepage Pitch
The corporate and wealth news magazine's latest homepage revamping is focused, in part, on raising the profile of marketers in its AdVoice program, which integrates advertiser posts with user and staff content. As Lewis DVorkin, Forbes Media's chief product officer writes in a blog post, marketers are content producers too, right? So they now have a cleaner canvas to "publish -- not pitch," says DVorkin, and reach consumers amenable to a message that mixes both.
Valuing Personal Data
Angel investor Jerry Neumann's latest blog post title says it all from his perspective: "Your personal data is not worth anywhere near what you think it's worth." He reviews his Root Markets business days and concludes, "I spent several years of my life trying to build a business that lets people take control of their own data while still leaving a way for marketers to find them. I believe in privacy. And I believe that marketers finding customers is key to economic efficiency. I would love to see someone square this circle, but the Root model is not the way to do it." Read what he means.
The EU Cookie Compliance
The wave of European Union regulation over how publishers and employ user data in the ha nevertheless allowed sites a great degree of discretion in how they let individuals opt out of being targeted. Either that, or as Econsultancy's David Moth explains, the regulators don't have a clue about how to inform consumers. To give readers a clue about how the policy is being adopted, EConsultancy has helpfully posted some 20-odd examples of how publishers are muddling through. Scroll through here.
Tagging And Attributing
Tag manager BrightTag announced new biz dev partnerships yesterday as it looks to analytics consultancies to help leverage the data capture enabled through the BrightTag One platform. Companies include Blast Advanced Media, Cardinal Path, The Encima Group, Keystone Solutions, Semphonic and WebHue. Read more. Likewise, Adometry has reached out to media agency Empower to push out its toolkit. The release states, "Under the terms of the agreement, Empower will offer the Adometry ad analytics suite to clients as part of the agency's Decision Sciences service, including LasikPlus Vision Centers, Marzetti and U.S. Bank." Read more.
Counting The Spend
Q1 2012 showed a continued increase in global ad spend according to Nielsen. Looking cross-borders: "Emerging markets like the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1 and 1.7 percent, respectively. Overall global ad spend in Q1 2012 was $128 billion USD." Read more.
All Things D's Peter Kafka brings news of the latest ad tech fundraising event as Rocket Fuel has captured $50 million (that's $76 mil total). Kafka writes, "Rocket Fuel says it generated gross revenue of $45 million last year, but bear in mind that the company's net revenue, after factoring in the cost of the ad inventory it buys for its clients, will be much less than that. Still, John says that in the last couple months his company has hit a $100 million annual run rate, so he has a growth story to tell." Read more. And, read the release.
Mobilizing The SSP
In a continuing effort to execute on the mobile front, sell-side platform PubMatic has hired former Ringleader Digital CEO Bob Walczak. The release says that in addition to his CEO experience, "at Ringleader, Walczak was responsible for all business development and closed pioneering contracts with AOL, Microsoft, AccuWeather, Fox News, ESPN and Collective Media." Read more.
But Wait. There's More!By Team AdExchanger
Note To Employers: If you add a listing on the job board, it will be also included here in the Daily Newsletter email.
6/28/12 - Digital Media Sales Specialist - Dallas, TX - The Dallas Morning News
6/28/12 - Senior Program Manager; MS Advertising - Bellevue, MA - Microsoft
6/27/12 - Online Sales Account Strategist (German) - Dublin - Google
6/26/12 - Director of Mobile and Social Ad Product Solutions - NYC - Time Inc.
6/25/12 - Ad Operations Trafficker - NYC - Media6Degrees
6/25/12 - Dir. of Advanced Advertising Platform - Burlington, MA - The Allant Group
6/25/12 - Account Manager - NYC - Maxifier
6/25/12 - Director of Audience Ad Product Solutions - NYC - Time Inc.
6/22/12 - Network Development Account Manager - NYC - BrightRoll
6/22/12 - Account Executive - NYC - Media6Degrees
6/20/12 - Sales Planner - NYC - LocalResponse
6/20/12 - Online Sales Account Strategist (German) - Dublin - Google
6/20/12 - Account Manager - San Francisco - DataXu
6/20/12 - Principal Analyst, Digital Marketing - Denver - Datalogix
6/19/12 - Campaign Analyst: Measurement Solutions - Denver - Datalogix
6/19/12 - VP, Business Development - Negotiable - Datalogix
6/19/12 - Director of Marketing - Denver - Datalogix
6/18/12 - Account Manager, Activation AOD - NYC - VivaKi
6/18/12 - Analyst, Analytics AOD - NYC - VivaKi
6/18/12 - Brand Relations Manager - NYC - VivaKi Nerve Center
6/15/12 - Sr. Marketing Analyst - NYC - Shopkeep.com
6/14/12 - Sr. Advertising Solutions Manager, interclick - NYC - Yahoo!
6/13/12 - Account Manager, BrightRoll Exchange - NYC - BrightRoll
6/12/12 - Ad Sales Lead - NYC - FanBridge
6/12/12 - Digital Media Analyst - quadrantONE
6/7/12 - Team Lead, Activation AOD - NYC - VivaKi Nerve Center
6/7/12 - Analyst, Analytics - Detroit - VivaKi Nerve Center
6/6/12 - Operations Manager, Business Development - NYC - Doubleverify
6/6/12 - Product Manager - NYC - Doubleverify
6/6/12 - VP, Technology Operations - NYC - Doubleverify
6/5/12 - Account Director - NYC - Yahoo!
6/5/12 - Data Platform Administrator - NYC - IDG TechNetwork
6/4/12 - Partnerships and Solutions Manager - NYC - Merkle
6/4/12 - Senior Account Manager, Activation - Chicago - VivaKi Nerve Center
6/4/12 - VP/Director of Yield Management - NYC - VEVO
6/1/12 - Video Advertising Product Solutions Manager, Genome - NYC - Yahoo!
6/1/12 - Head of Trading, Merkle Trading Desk - NYC - Merkle
6/1/12 - Demand Services Manager (Partner Manager) - Waltham, MA - Nexage
5/31/12 - Demand Sales Manager/Director - San Francisco - Nexage
5/31/12 - Director of Digital Partnerships - NYC - V12 Group
5/31/12 - Account Director - NYC - AppNexus
5/25/12 - Business Developmen Mgr - Home-based - Acxiom
5/22/12 - Software Engineer - Burlingame, CA - TellApart
5/17/12 - Scalable Publisher Sales Strategist (German) - Dublin - Google
5/16/12 - Client Services Manager - San Francisco - Quantcast
5/16/12 - Sr. Software Engineer - Seattle - BlueKai
5/16/12 - Account Manager, Online Partnerships Group - Dublin - Google
View All Jobs on AdExchanger.com's Job Board
|Training & Webinars |
Training and Webinars Managers: If you add a listing on the Training & Webinars board, it will be also included here in the Daily Newsletter email.
View All on AdExchanger.com's Training/Webinars Board
- Microsoft Worldwide Partner Conference, Toronto, Jul 8-12
- AdMonsters' OPS TV, NYC, Jul 11
- ANA Digital & Social Media Conference, NYC, Jul 15
- Mobile: IAB Marketplace, NYC, Jul 16
- OMMA Metrics & Research, San Francisco, Jul 16
- OMMA Data & Behavioral, San Francisco, Jul 17
- Brand Innovators San Francisco, San Francisco, Jul 18
- Digiday Local, NYC, Jul 19
- Etail Boston, Boston, MA, Aug 13-15
- Digiday Conference Asia, Aug 15-16
- Digiday Exchange, NYC, Aug 15
- AdMonsters' Publisher Forum, Boston, Aug 19-22
- Inbound 2012, Boston, MA, Aug 27-30
- AdMonsters SE Asia, Singapore, Aug 30
- iMedia Brand Summit, Hunter Valley, AU, Sep 3-5
- SMX, Melbourne, Sep 4-5
- AdMonsters, Sydney, Sep 6
- Disrupt SF 2012, San Francisco, Sep 8-12
- iMedia Brand Summit, Coronado, CA, Sep 9-12
- Shop.org Annual Summit, Denver, Sep 10-12
- SES Conference and Expo, Hong Kong, Sep 10-12
- DMEXCO, Cologne, DE, Sep 12-13
- Predictive Analytics World for Government, Washington, D.C., Sep 17-18
- ATS London, London, UK, Sep 18
- Dreamforce X, San Francisco, Sep 18-21
- The Digiday Brand Conference, NYC, Sep 19
- Digiday SAMMY Awards, NYC, Sep 19
- ad:tech, London, Sep 19-20
- AdExchanger Conference, NYC, Sep 20
- View All Events on AdExchanger.com >>>