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April 28, 2016
Dear NAMIC Supporter,

Why is being a NAMIC member something you need? Membership with NAMIC gives you the opportunity to accomplish the following:
  • Develop an important mentoring relationship by signing up for the L. Patrick Mentorship Program;
  • Strengthen your leadership skills by volunteering in your local chapter;
  • Build your network by accessing the member directory of key decision makers, creative minds, and other contributors to this ever-changing industry;
  • Receive discounts on national and local events.



Upcoming NAMIC Chapter events:
 
(Remember, if you're not a member and attend a NAMIC chapter event, you may join on the spot and receive 10% off your NAMIC membership! Inquire at the event.) 
  • Participate in live interview skits and learn interview tips through interactive dialogue during NAMIC-Chicago's "Mastering the Interview" on Wednesday, May 4, 2016
  • Gain insights into managing your money at the first of NAMIC-Philadelphia's three-part financial literacy series, "Common Cents: The Financial Basics" with the organization 1847Financial on Tuesday, May 10, 2016




Upcoming NAMIC National events:
  • Buy your ticket for the NAMIC Annual Awards Breakfast taking place May 18, 2016, during the Internet and Television Expo (INTX) at the Boston Convention & Exhibition Center.
  • Take advantage of the 30% off early registration rates for the 30th Annual NAMIC ConferenceSeptember 20-21, 2016 in New York City. The discounted rate will be in effect until June 1, 2016.

 
 
Many NAMIC partner organizations cover the fee for membership. Inquire within your company or give me a call at 212-594-5985.
 
As always, let us know what's on your mind. Share your feedback here.

Read! Watch! Share! Post! Like! Tweet! Retweet!

Susan Waldman 
Senior Manager, Membership and Publications
NAMIC
In This Issue
TOP NEWS
 
The New York Times
On Tuesday morning, this year's Tony Award nominees are to be announced, and it seems clear, based on the diversity of the Broadway season and the acclaim for its performers, that the slate will be far more diverse than the list of Oscar nominees put forward this year by the movie industry.

LATEST DIVERSITY NEWS
 
The Washington Post
It's not exactly news that series built around black characters have been somewhat slow to move to streaming services, or that many of these shows never got complete DVD releases in the first place. But the list of shows that are not available is striking.
Variety
"Just as women bring a different perspective to the film industry, Latinos bring a different perspective, African-Americans bring a different perspective, international students bring a different perspective."

HispanicAd
U.S. Hispanic Chamber of Commerce President Javier Palomarez once described Hispanic entrepreneurs as "America's business future." Mark his words because it's looking as if he's right. 
Sputnik
World-famous comic-book writer Stan Lee, whose creations include "X-Men," "The Incredible Hulk" and "Iron Man" among others, is now planning to bring his first Indian superhero to the big screen.
TakePart
If you want more diversity at your company, put more than one woman or person of color in the finalist pool.

Fast Company
Many companies are leaving out some of the most important statistics when disclosing their diversity numbers.
PROGRAMMING
 
NBC News
Whenever Ohm Youngmisuk and Prim Siripipat appeared together on ESPN's "First Take" as fill-ins for the morning show's regular cast, they joked that it became the "Thai First Take(over)." Siripipat, an anchor for the network, and Youngmisuk, who works as an analyst covering the NBA and NFL in New York, are both Thai American.
We Love Soaps
Telemundo confirmed the production kick off of its new original production Silvana Sin Lana, starring Carlos Ponce, Maritza Rodriguez and the Oscar-nominated actress Adriana Barraza.
Adweek
In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC. In doing so, Univision found a home for some of its recent English-language acquisitions including satirical news site The Onion and the African-American skewing The Root.
Broadcasting & Cable
The season finale of Saints & Sinners, Bounce TV's first original drama, tallied 754,000 total viewers April 24, with 358,000 watchers in the 25-54 demo.

Business Wire
Today BET Digital relaunches its entire digital ecosystem and infuses new energy to its robust multiplatform content, giving readers a reimagined and refreshed experience across desktop computers, mobile, tablet, and social platforms.
Read more
MOVERS AND SHAKERS

Are  you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.

Industry Events
Chapters

MULTICULTURAL MARKETING

AdAge
Target wants to show off its Spanish to Hispanic customers. The 1,790-unit retailer will air four 30-second spots as part of its "LĂșcete A Tu Manera," which translates to "Show off your way," campaign during the Billboard Latin Music Awards.

MediaVillage
Nielsen also found significant differences in the weekly media diet between ethnic groups. Black audiences watch more TV than any other group, averaging almost 50.5 hours a week compared to an overall average of 35.5 hours. Hispanic adults listen to radio for almost 13.5 hours a week, slightly above the 13-hour average, and they spend the most time using their smartphones - almost 11 hours a week compared to an average of 8.5 hours and a little over 7 hours for Asian Americans. Overall, Asian Americans consume the least media by far except when it comes to TV-connected devices, which they use for an average 30 minutes a week longer than the average American.


JOB BANK

The NAMIC Job Bank provides access to the best employers and most diverse candidates in the communications industry

@NAMICNational