|
|
Greetings!
 | | Alexandra, the farm's namesake |
Welcome to our 10th Newsletter! We are thrilled to bring you news regarding the world of cut garden roses and our boutique rose farm. We are in the middle of summer and wedding season is going on strong! Demand for Juliet roses from David Austin is through the roof! Pretty much all whites and pinks are selling fast. We are thrilled to be an important part of couples' weddings. One of our customers saw our sleeves in a new Learning Channel reality show called Wedding Island! I hope the bride was happy. In this issue you will see a picture of our new top sales person: Maria Paula, who joins us from Flores Funza. You will also be invited to our biannual brunch at the farm during the Proflora show - the largest cut flower show in the world! We encourage all designers to post pictures of their creations on our Facebook page! We feature one such post. Thank you Gail! You will also get to see our featured variety of the month: Baronesse. And a video of our New Variety Lab. Also, please let us know if you like Silver Moments. We can't make up our minds! Feel free to forward this email to whomever you think would be interestd and ask them to subscribe. Just click here Please note the options on the bottom: unsubscribe, update e-mail address, etc As always, feel free to send comments, ideas, or anything rose related to:
Thanks again and happy reading!
Jose R Azout President |
|
|
|
Maria Ines Venegas | |
Sales Manager
Tel: 305 767-2113
|
|
Catalina Jimenez | |
Sales Manager
Tel: 323-319-3982
|
|
Maria Paula Cordoba
| |
Sales Manager
mariapaula@alexandrafarms.com
Tel: 305 809-7088
Cel: +57-300-390-4375
|
|
Jose (Joey) Azout | |
President
|
|
Roberto Uribe | |
General Manager
Tel: +57-316-472-0533 |
|
| US Address: | |
1311 98th Street
Bay Harbor Islands,
Florida 33154
Tel: 305-528-3657
|
|
|
|
Maria Paula Cordoba
We are thrilled to announce that Maria Paula Cordoba has joined our sales team! She has over a decade of international floral sales experience selling roses, carnations and mini carnations. She has absolutely fallen in love with our garden roses and looks forward to meeting all our her new customers!
This is a picture of the sales team:
 | | From left to right: Catalina, Joey, Maria Ines and Maria Paula |
|
| Get Ready for Proflora 2013
Proflora is the largest and most important fresh cut flower show in the world! If you ever plan on coming to Colombia, this would be the time. You will see over 300 of the finest flower growing companies in the world exhibiting their best and newest flowers. You will meet people from all over the world as well.
Proflora starts Wednesday October 2nd and ends with a party on Saturday October 5th. Don't miss it! The next one won't be until 2015.
If you are planning to attend, please mark your calendar with our Thursday morning brunch. We will be taking our customers to the farm, serving them a delicious brunch and showing them the largest cut garden rose display in the world!
For more info about Proflora, click on the video below:
 | | PROFLORA 2013 |
|
|
Bridal Bouquet Posted to our Facebook Page:
Gail from Flower Illusions was kind enough to post her lovely bridal bouquet on our Facebook page:
Gail used lovely Juliet and Patience roses from David Austin (of which we are the world's largest grower), stephanotis ad white mini callas for a terrific, romantic, classical look.
To view other posts, pictures, and videos on our Facebook page please click here:
|
Featured Variety:
Baronesse Baronesse is a German variety bred by Tantau in Uterson, close to Hamburg. Tantau has been breeding roses for over 100 years! Among their more recent developments are familiar varieties such as: Charlotte, Freedom, Vendela, Engagement, Akito, Sweet Akito, etc. They also have an extensive line of Garden Roses that decorate the European countryside every summer and fall. After testing many of their garden roses, Baronesse was one of the varieties that we selected for growing in Colombia as a cut garden rose.  Baroness is intense pink in color, and has a nostalgic rosette shape. Alas it has no fragrance, but it makes up for this by having a 10-12 day vase life.  | | Baronesse: Point of cut stage vs 7 day vase stage |
A notable characteristic of this variety is its difference in size as it opens. Its diameter at the point of cut at the farm is a mere 3 cm, but its diameter after 7 days in water is over 10 cm! Baronesse is wonderful as a special event rose when it is fully open because of its romantic shape and color. Bold brides will like its bright pink color. Baronesse is also great for body work when it has not bloomed completely. It is also wonderful for vase work because of its long vase life.  Using garden roses in vase work truly differentiates the innovative florist! 
This is a picture of Baronesse in a garden in Germany! |
 | | Silver Moments |
Silver Moments
Please watch this video showing a new trial variety called Silver Moments bred in Holland. It is a lavender rose with purple edging that has no fragrance and does not open, but is has a striking color and lives over 15 days in the vase. Do you think we should grow this variety commercially? After viewing the video please take a minute and send me an email with your answer to the above question in the title line (yes or no) |
| Another quick view of our New Varieties Lab
This video show a series of varieties in the test, or pre-commercial stage. At this point we try to decide whether or not to grow them commercially. We look at shape, color, fragrance, vase life, market potential, productivity, etc. Sometimes we approve new variety just because it is beautiful!
 | | Alexandra Farms New Variety Lab July 2013 |
|
|
New Garden Rose Variety Poster!
Pictures of all our commercialy available roses
We have included our new Garden Rose Variety Poster in the April issue of Florists' Review - all 25,000 copies! Our poster will also be included in the May edition of the Canadian Florist. Look for your copy!
This is the new layout:
If you need a hard copy, please click below and fill out our form. We will send you this lovely poster-sized guide of our varieties in the mail!
|
|
Facebook
Help us get to 1000 likes!
We have loaded our Facebook page with pictures, videos, links and all kinds of information. We have over 600 likes and would like to get to 1,000 before Memorial Day! Please click on the button below!
|
|
|
|
|
|
|
|
|
