March 15, 2018
6 Keys to Digital Marketing Success in 2018 Part 2: Content
ALIGN CONTENT MARKETING WITH YOUR CUSTOMER JOURNEY
 
In case you missed Part 1 of this series  click here . And if you’d like to learn more about how Milestone handle’s content creation, visit our website here.
In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user experience. For an online business to win market share in 2018, each phase of the customer journey will require a well-planned and integrated content strategy – from consumer planning and “discovery” stages to booking and post-purchase. Your business goals, strategies, social channels, and all digital assets should be aligned with a content strategy built around search trends and engaging customers in meaningful, personal, and dynamic ways:
 
ALIGN CONTENT WITH USER SENTIMENT
Leverage customer sentiment about your business and your competitors to create engaging, user-focused content. Monitor review sites like Trip Advisor to identify the online conversation and see what customers love about you, their concerns, and what they like about your competition.

Contact: Craig Carbonniere at craig.c@milestoneinternet.com
Cal/OSHA Compels Hospitality Employers to Clean Up Their Act, Ergonomically Speaking
Background About Ergonomics

An ergonomic hazard is a physical factor within the work environment that has the potential to cause a musculoskeletal disorder (MSD).
MSDs are injuries and disorders that affect the human body’s movement or musculoskeletal system; i.e., muscles, tendons, ligaments, nerves, discs, blood vessels, etc. Common ergonomic hazards include repetitive movement, manual handling, workplace design, uncomfortable workstation height, and awkward body positioning. 

The most frequent ergonomic injuries (or musculoskeletal disorders) include muscle/tendon strains, sprains, and back pains, Carpal Tunnel Syndrome, Tendonitis, Degenerative Disc Disease, Ruptured / Herniated Disc, etc., caused by performing the same motion over and over again (such as vacuuming), overexertion of physical force (lifting heavy objects), or working while in an awkward position (twisting your body to reach up or down to perform a work task).

California Lodging Investment Conference
Hits It Out Of The Park
The California Lodging Investment Conference hosted by Craig Sullivan on March 8, 2018 at the Hilton Irvine Airport was a hugely successful event. The presentations were enlightening and the networking enjoyable and good for business. You can see for yourself in these smiling faces.

CLIA Dollars for Scholars , our online auction fundraiser was launched at the event. We were honored to received a $1,500 check from Craig for a Named Scholarship.

Thank you so much Craig for your generosity for this worthwhile cause!
By The Numbers
Feburary's Interesting Statistics
313,000 jobs were added in February, as reported by the U.S. Labor Department. This exceeded economists’ expectation of about 200,000 according to The New York Times
4.1% unemployment stayed the same as January.

235,000 jobs were added in February, reported by ADP. These gains were “led by solid gains in construction, hotels and restaurants, and education and health care,” according to The Associated Press.

“The risks of an overheating economy are rising,” which over time could slow growth, said Mark Zandi, chief economist at Moody’s Analytics, which helped to compile the data for the ADP report.

Luxury and economy segments showed the greatest RevPAR increase in February as reported by Smith Travel Research.
2018 Fisher Phillips Firm OSHA Webinar Series
Join Fisher Phillips attorney, Ed Foulke, for a complimentary webinar series dedicated to hot topics in workplace safety and employment law.
March 14 | 11:00am
Topic: Effectively Handling an OSHA Inspection: The Legal Aspects of OSHA and Citation Defense
May 16 | 11:00am
Topic: Active Shooter
September 19 | 11:00am
Topic: OSHA Walking-Working Surfaces & Fall Protection
November 14 | 11:00am
Topic: Developing Safety Managers Into Corporate Leaders

Conn Maciel Carey ’s 2018 Labor & Employment Webinar Series , hosted by the firm's Labor & Employment Practice Group , is designed to give you the practical solutions to ensure you are running your business in a way that does not run afoul of the most important labor and employment laws facing our workforce today.
Click here for the full schedule and program descriptions.
Have you seen the new items on CLIA Dollars for Scholars?
Check out the new offerings!
Online Auction Scholarship Fundraiser
Bidding starts March 8, 2018, ends April 22, 2018

Don't miss this opportunity to do something good for
a worthy student, your industry and your business by donating to www.biddingforgood.com/CLIAdollars .

David Bowman CLIA President and  Scholarship Committee Chairperson
Contact Chris Middleton at 925.478.0929 or cmiddleton@clia.org
Thank you to our generous auction item donors!
Holiday Inn Express Carpinteria
My Rosegarden Guest Rooms San Francisco
We appreciate our Scholarship Sponsors
Named Scholarships
Amber Hotel Company
Platinum Sponsors
Amber Hotel Company
Gold Sponsors
Silver Sponsors
We Appreciate Our CLIA Sponsors
(916) 925-2915
1017 L Street #527
Sacramento, CA 95814-3805