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| issue: 78 |
August 2016
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Limoneira.com
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Limoneira Adds Oranges And Specialty Citrus Varieties To One World Of Citrus™ Model
In a press release distributed on July 21st, Limoneira Company announced that it would be adding oranges and specialty citrus varieties to its ONE WORLD OF CITRUS™ model.
Alex Teague, Senior Vice President, and Chief Operating Officer said, "For 124 years, we've been growing a wide variety of citrus. We began our direct selling program for lemons six years ago, and we are excited to once again have our oranges and other citrus varieties marketed in Limoneira cartons".
"Limoneira's global lemon customers have been asking us to sell our other citrus varieties for quite awhile," said John Carter, Limoneira's Director of Global Sales. "We look forward to the opportunity to grow the category and connect shoppers to other citrus trees. Customers have appreciated the quality and consistency that they receive with Limoneira's lemons, and we will deliver these same benefits with our oranges and specialty citrus".
In addition to Navel and Valencia oranges, Limoneira will provide Cara Cara Navels, Moro Blood oranges, Pummelos and Star Ruby Grapefruit from its groves. Limoneira will partner with Cecelia Packing Corporation for packing Limoneira oranges and specialty citrus. "They share our values and commitment," said Teague. "Like our lemon packing house in Santa Paula, they have a state-of-the-art facility in Orange Cove that's close to our orange and specialty citrus groves".
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Limoneira Celebrates the Hot Days of August with National Lemon Days
Every day is lemon day at Limoneira Ranch, but for everyone else who doesn't live on a citrus farm, August hosts some fun, citrusy dessert days to celebrate this versatile fruit. Check out Megan Roosevelt's ez-peezy, lemon squeezy
recipes and tips here. Megan is a Registered Dietician, spokesperson for Limoneira Citrus4Life™ and the founder of Healthy Grocery Girl®.
Lemon Meringue Day - August 15
Both sweet and tart, there are many ways to interpret lemon meringue. It can be a pie, cookies, tarts, cheesecakes and more, but one of Limoneira's favorite ways to enjoy lemon meringue is in the form of homemade ice cream!
Lemonade Day - August 20
Lemonade day is a great way to get creative with the kids! This cool, refreshing summer treat is easy to make and remake with different combinations of fruits. Create your own recipe or find some inspiration online!
Other special lemon dessert days on the horizon include:
Lemon Crème Pie Day - November 29
Rich, smooth and bursting with lemony goodness, lemon crème pies are easy to make and can be made with just a few, simple ingredients.
Lemon Cupcake Day - December 15
On lemon cupcake day create and enjoy as many varieties of delightful, beautiful and bright lemon cupcakes as you care for! A few of Limoneira's favorite cupcakes include limoncello cupcakes, honey lemon cupcakes, lemon poppyseed cupcakes, lemon drop cupcakes, and the classic lemon cupcake with vanilla buttercream frosting.
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Before Rosie the Riveter, Farmerettes Went to Work
During WWI, the Woman's Land Army of America mobilized women into sustaining American farms and building national pride.
According to the Smithsonian, from 1917 to 1919, the Woman's Land Army of America brought more than 20,000 city and town women to rural America to take over farm work after men were called to war.
Most of these women had never before worked on a farm, but they were soon plowing fields, driving tractors, planting and harvesting. The Land Army's "farmerettes" were paid wages equal to male farm laborers and were protected by an eight-hour workday. For many, the farmerettes were shocking at first--wearing pants!--but farmers began to rely upon the women workers.
Inspired by the women of Great Britain, organized as the Land Lassies, the Woman's Land Army of America was established by a consortium of women's organizations--including gardening clubs, suffrage societies, women's colleges, civic groups, and the YWCA. The WLA provided a fascinating example of women mobilizing themselves and challenged conventional thinking about gender roles. Like Rosie the Riveter a generation later, the Land Army farmerette became a wartime icon.
While California fruit growers held lucrative contracts with the U.S. military to supply troops with dried and canned fruit, the extreme wartime farm labor shortage enabled the California Woman's Land Army to demand extraordinary employment terms: a guaranteed contract, equal pay to what local male farm laborers could command, an eight-hour day, and overtime pay. The employers also agreed to worker protections--comfortable living quarters, designated rest periods, lifting limits, and workers' compensation insurance-considered radical for the time.
The Los Angeles Times trumpeted the arrival of the "Great Land Army" in Elsinore as an "Epochal Experiment" and proclaimed the farmerettes were "To Turn New Earth in History of the American Woman."
Limoneira has always valued the women that work for and with us. Women hold important management positions in sales, property management, human resources and packing operations. Like their male counterparts, women make significant contributions in all areas of our organization.
Thanks to Ritch Eich for making us aware of The Women's Land Army of America. Ritch is the author of several books on management, was a professor at California Lutheran University and sits on a number of boards.
Read more about the fascinating history of the WLAA.
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The U.S. Wastes Half of All Produce Because It's Not Instagram-Worthy
America is so obsessed with beauty that we waste an unconscionable amount of perfectly edible produce just because it doesn't meet our superficial standards. A new study from the Guardian found that half of all produce grown in the U.S. is discarded because it's bruised, misshapen, discolored or has some other non-threatening deformity.
It's all about blemish-free produce say's Jay Johnson who ships fresh fruit and vegetables from North Carolina and central Florida, told the Guardian. "What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down. And then you are stuck."
So, instead of wasting time and energy harvesting fruits and vegetable that supermarkets won't accept, farmers feed the so-called "ugly" produce to livestock, leave it to rot in fields or transport it directly to the landfill.
It's a concerning trend considering both the economic and environmental consequences of such waste.
One in six households didn't have enough money to buy food at some point last year. When money's tight, struggling families are less likely to splurge on produce. In fact, food banks consider donations of fresh fruits and vegetables to be like "gold," Arlan Preblud, executive director of We Don't Waste, a group that rescues food in Denver (Limoneira is a supporter of Food Share, a 501(c)3 not for profit dedicated to feeding, nourishing and educating the hungry of Ventura County, educating the community on those who are hungry and why, and advocating a reduction of the root causes of hunger). There are also serious environmental concerns at play.
When organic materials are dumped in landfills, they're broken down by bacteria to produce methane, a potent greenhouse gas. It's warming potential is 21 times that of carbon dioxide, according to the U.S. Environmental Protection Agency.
"There are a handful of situations that lead fruits and vegetable to become disfigured, none of which can harm the consumer", said Marvin Pritts, a professor of horticulture at Cornell University.
Read more.
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Limoneira's Lemon, Orange Misfits™ - Ugly but Juicy
Consumers, especially millennial shoppers embrace sustainability. They dislike food waste, desire authentic offerings and embrace messages about the importance of farming. Limoneira's Lemon, Orange, Grapefruit Misfits™ as well as other Limoneira's other citrus varieties are a playful reference to their having a little scaring from wind in the orchards. "Misfits" are packed with juice and have a customer friendly price point. Ask for them at Walmart, Wholefoods or other grocery retailers.
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Limoneira Lemons On Hand for Boys and Girls Club Kids Day
Limoneira Kid's Korner Activity books, lemonade and lemons were on hand for The Boys and Girls Club Kids Day Event on Friday July 8th. The premise behind this great event was that sometimes when children learn through playing, they aren't even aware they're being taught. Science, technology, engineering and math (STEM) activities were added to the organization's third annual Kids Day and children who attend clubhouses in Santa Paula, Fillmore and Piru thought it was all just another summertime festival. Children from out-of-town clubs were also bused to the event. Over 300 children participated and in addition to lemons and lemonade, Limoneira provided gift bags for the kid's to hold their day's treasures.
Jan Marholin, CEO of the Boys & Girls Club of Santa Clara Valley, noted that she was bringing the world to her kids, The Boys & Girls Club of the Santa Clara Valley serves 1,600 children a year.
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Johnny Cash and Lemons - The Man in Black
Earlier this summer, Ventura held the Roadshow Revival, A Tribute to the Music of Johnny Cash. This Rockabilly Bit of Rambunctiousness was the vision of local boys Ross and Toby Emery, big Cash fans and it began in 2009, with the support of the Cash family, namely Cindy Cash, Johnny's daughter. The Roadshow Revival has become one of the biggest tribute festivals on the West Coast with fans pouring in from all over the world.
This year's festival was bigger and better than ever and with the help of all things local guru, Kat Merrick (Totally Local VC), cartons of Limoneira lemons were on hand to lend some zest to the festivities.
As you can see from a little sleuthing by Cool Spotters, Johnny enjoyed lemons and they were a back stage request at his many events.
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Limoneira Featured On Summer Must - Haves On Chic Luxuries
Limoneira was featured on Chic Luxuries Must Haves this past month. Chic Luxuries, based in Rehoboth Beach (summer destination for Washington DC and New York) and is dedicated to making their readers aware of all the things that can enhance their lives. They evaluate a great variety of products and services and "If they don't like/love it, you won't find it on Chic Luxuries".
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Progressive Farmer Magazine Discusses Limoneira Employee Incentives
The Progressive Farmer and Progressive Farmer Magazine provide management tools that are transforming the agriculture industry with game-changing agricultural information solutions and market intelligence that enable farmers, agribusiness, and commodity traders to actively and effectively manage their businesses. Progressive Farmer Magazine will feature Limoneira in an upcoming article about employee incentives.
Our employees provide an important competitive edge for us and we work hard to create an environment that provides personal growth. Limoneira has received the Ventura County Family Friendly Award multiple years and we strive to create a work environment where our employees can develop and thrive.
We offer a number of incentives for employees:
- Tuition Reimbursement
- Free Wellness Screening (mammograms, high blood pressure testing, BMI testing)
- On-site Credit Union
- Scholarships
- Farm Worker Housing
- Safety incentives including ticket availability for Dodger Games
- Catered lunches for Safety Programs
Providing incentives to our employees helps with employee retention, morale and productivity. Limoneira has a number of workers that have been with the Company for more than 20 years. |
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August Spotlight - Head Mixologist Walter Pintus - The Connaught London - Limoneira Global Opinion Leader
Following extensive experience at some of the world's best hotels and resorts such the Ritz London, One Aldwych and the Grand Hotel Villa D'Este, Walter Pintus became the head bartender at The Connaught in London where he captivates customers with extraordinary creations. The Connaught Bar cocktail menu is a fusion of tradition and innovation using exclusive vintages and limited edition champagnes, spirits and liqueurs. Guests are dazzled by the meticulous attention to detail that goes into making what they sip.
Ultra-stylish décor and mouth-watering cocktails put the Connaught Bar in Mayfair into a league of its own. Inspired by English Cubist and Irish 1920s art, with textured walls shimmering in platinum silver leaf overlaid with dusty pink, pistachio and lilac, designer David Collins has produced a gem of a London bar.
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Belmond El Encanto Santa Barbara Chef Roberto Hernandez - Limoneira Global Opinion Leader
Executive Chef Roberto Hernandez from Belmond El Encanto serves California coastal cuisine in both indoor and outdoor settings with stunning views. Guests can dine in the elegant dining rooms or delight in a romantic dinner under the stars on The Terrace - both providing a spectacular gastronomic experience, featuring locally sourced, artisanal ingredients. He engages with the area's most responsible farmers and purveyors and has created a taste sensation with Hamachi Sashimi with radish and Jalapeno slaw featuring Limoneira Meyer Lemon sorbet.
Belmond El Encanto is Santa Barbara's only Forbes Five-Star resort and is an enchanting hideaway for those who cherish privacy and serenity. The property sits high in the hills amid lush gardens, offering a dazzling view over Santa Barbara and the sparkling ocean beyond. An icon since the 1920s, its original architectural features have been lovingly brought back to life, while modern additions include an expansive outdoor swimming pool and beautiful boutique spa. True to its Californian roots, this luxury hotel combines glamour with laidback style - creating an idyllic wellness destination.
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Intern Rowen Felt Shares His Limoneira Experiences
Over the years, Limoneira has been fortunate to have hosted a number of talented interns. Their energy, enthusiasm and optimism for the future is much appreciated by all, and we gain as much as we give with these placements.
Rowen Weston Felt has spent several weeks this summer with us. We all enjoyed working together with Rowen and wish him the best as he returns to Middlebury College in Vermont. Rowen was grateful for the opportunity and he took the time to share his thoughts with us: "My internship at Limoneira has been unique in that I haven't spent the summer filing paperwork or organizing cabinets as many interns do, nor have I devoted my time padding my resume with meretricious innovation. Rather I came to Limoneira to experience industry. The question of that intention became a near-daily conversation during my weeklong rotations in each department of the company.
Why would a young man from a Colorado ski town majoring in computer science at a liberal arts college in Vermont want to work at a lemon company in southern California? Entering my college experience and looking ahead to potential career choices in technology and engineering, I realized that I had very little understanding of industry in any sense. Both my parents are small business owners, and I grew up with the small business lifestyle. When I toured Limoneira five years ago, I was intrigued by the company's pride and stewardship of its land and employees, as well as the scope of its operations.
Five years later I am still impressed that Limoneira can hold so tightly to its sustainable values and family business mentality while experiencing the pressures of being publicly traded and producing millions of cartons of lemons a year. I applied to intern here because, like my parents, I hope to someday have a business of my own, and Limoneira offered me two invaluable lessons in that regard - the values of community environment and management. I have worked in most major departments of the company over the past 7 weeks and followed the product from the tree to the shipping loading dock.
I learned about farming techniques and harvest planning, followed the picking crews, audited the washing and storage facilities with the food safety department, experienced the responsibilities of each position in the expansive packing facility, worked in inventory with the shipping department, sat in on sales planning meetings, and was introduced to the landscape of 21st century marketing.
Despite everything I've learned about Limoneira's vertical integration and assets, it is clear to me now that the community of the company is what drives its success. Everyone I've interacted with is thankful and proud to work here, a sentiment that is supported by consistent and supportive management. Limoneira is understanding and generous with its employees, a generosity that I have benefited from in more ways than I can count over the course of the summer. I am thankful for the opportunities and breadth of knowledge Limoneira has given to me freely, and while I leave beginning to grasp the confluence of capital, efficiency, and production that characterizes the modern business marketplace, I will remember that pride and commitment are the true engines of industry."
Thank you for your kind words Rowen. We all believe you have a bright future.
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Limoneira Lemons and Windfall Farms at A Taste of Camarillo
On Sunday, July 31st, Limoneira lemons, gift baskets and a weekend getaway for a lucky recipient to Limoneira's Windfall Farms were on hand at the 29th Annual Taste of Camarillo.
A Taste of Camarillo is the longest running wine and food festival in Ventura County. Guests spend an afternoon sampling fine wines, craft beers and gourmet foods on the grounds of the historic Camarillo Ranch. Guests were invited to dust off their boots and enjoy country western music and dancing with live performances by the popular band, Caught Red Handed. The VIP Lark Saloon, Wet Your Whistle Watering Hole filled with craft beers, silent auction, and boutique shopping enhanced the afternoon while guests visited with winemakers, brew masters and local chefs in the shade of 100-year-old trees. A Taste of Camarillo was a wonderful event for everyone with all proceeds benefiting local and Ventura County char
ities.
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Party like A Pirate - Moonlight at the Ranch X September 10th
Moonlight at the Ranch X will take place September 10, 2016, at Historic Limoneira Ranch. This year's theme is "Party like a Pirate" where you are invited to dress as your favorite Pirate or just go casual. Enjoy appetizers, a no-host cocktail party, and tastings from dozens of fine restaurants, exciting raffles, and dancing the night away. We're excited to announce this year's music will be provided by the Sound Effect Band and DJ Bruce Barrios. By attending this event, you'll be helping to make Santa Paula safer by assisting the Police and Fire Departments in providing quality services and valuable programs in our community.
All proceeds from Moonlight at the Ranch benefit the Santa Paula Police & Fire Foundation, a 501(c)(3) charitable organization (Tax ID# 26-1911132). The SPPFF provides a source of supplemental funding for essential services and equipment that go above and beyond what the City's budget allows.
Moonlight at the Ranch has become Ventura County's signature event by dazzling guests with theme-rich displays from vintage vehicles and space ships to shootouts and walking the red carpet at a film premier.
We invite you to take a look at the dozens of wonderful photos of past moonlights. Magic, Mayhem and Fun!
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Back and Better Than Ever- Pumpkin Patch at Limoneira Ranch in October
It may seem a little early to get your pumpkin carving gear on, but we want to make sure you mark your calendars. Every Saturday and Sunday this October, Limoneira Ranch, with wide open green vistas framed by mountains will be the site of fall fun with Santa Paula Rotary's bigger and better than ever Pumpkin Patch and brand new 5 Acre Corn MaiZe. The twenty thousand people from Southern California (and beyond) that typically arrive for the Patch each year are in for a real treat!
The Pumpkin Patch, previously held at Santa Paula based Faulkner Farm has been relocated to the Limoneira Olivelands Ranch where Limoneira began back in 1893, and is still in operation producing citrus and avocados for the world's hungry consumers. "History abounds, with barns, outbuildings and lots of vintage farm equipment and orchards for everyone to see and enjoy" says Ginger Gherardi, Rotary board member. Visitors to the patch will experience flying pumpkins from a recreated French Trebuchet (aka Pumpkin Chucker). Kids and the young at heart can catapult pumpkins thousands of feet towards the "Castle" and win prizes. There's also a towering hay pyramid, hay maze, FFA animals to see and hold, old fashioned hay wagon rides through the groves, acres of pumpkins, squash and gourds, food, crafts, live entertainment and a harvest of fun.
New to this year's Pumpkin Patch will be a gigantic corn MaiZe. Visitors fortunate enough to stumble onto the correct pathways may exit the MaiZe in less than 30 minutes; the more directionally-challenged may wander the puzzles for a couple of hours providing a source of recreation that is fun for all ages, clean, educational and unique. The MaiZe being created at the Pumpkin Patch has been featured on CNN, National Geographic, CBS, NBC, Discovery, People Magazine and more.
Santa Paula Rotarian Mike Mobley said, "We're really excited about the MaiZe and this year's Patch. Limoneira Ranch is "the place to pick a perfect pumpkin, have fun and learn a little something about agriculture, whether you come with your kids, grandparents, spouse, date or school. It just seems to appeal to everyone."
According to Carlos Juarez, Santa Paula Rotary President "Many people have said that Santa Paula's Pumpkin Patch is a tradition, and that it just isn't autumn or the start of the Holiday Season without it".
Treasure your autumn each weekend this October at The Pumpkin Patch at Limoneira Ranch. Saturdays and Sundays in October: 1-2, 8-9, 15-16, 22-23 and 29-30 between 10am and 5 pm. School Trips, by reservation, take place on Fridays, October 7, 14, 21 and 28th. Admission is $5.00 and the Corn MaiZe is $10.00 (which includes admission to the Pumpkin Patch). The Pumpkin Patch is located on Foothill Road in Santa Paula, California just across from the Olivelands School.
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Limoneira Winner's Block
This month our lucky winner is Wendy Wofford-Garcia from San Antonio, Texas. As our monthly winner,
Wendy
has won a Limoneira Orchard Fresh or Lifestlyes Gift.
Congratulations
Wendy
!!!
For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join
click here
or visit our website at
www.Limoneira.com.
Be sure to check out our other contests and drawings for additional changes to win prizes.
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