Alice Buchman Creative Design, Inc. is proud to announce that we have been awarded 3 Neographics - 2015 Power of Print awards for the concept and design of CountDown2Holidays Multi-channel promotion for The Standard Group.
Alice Buchman Creative Design won in the following categories:
Best of Category Winner for Digital Printing: Variable Data
Franklin Award of Excellence for Cross-Media Marketing
Franklin Award of Excellence for Printer's Self-Promotion: Campaigns
Project: The Standard Group's CountDown2Holiday Multi-channel Promotion
ABCDesign created a gingerbread house direct mailer as the heart of the multi-channel campaign. The direct mailer was designed like an advent calendar and encouraged users to help count down to the holidays for 6 days. Each of the days revealed a free gift for the user to order or experience.
A few photographs old and new of The Standard Group's Headquarters on Pearl Street in Reading were used to replicate the front facade by first creating a line drawing of the building and then decorating it with images of candy to resemble a gingerbread building.
The back of the gingerbread building was created from actual photos of Standard's equipment and facility and made to resemble 3 floors of production along with a holiday poem which was personalized for each client.
Click here to read about the entire campaign from The Standard Group.
6 Windows opened up to reveal that day's gift or activity.
Click on images to view bigger.
Gingerbread building of The Standard Group's Headquarters.
Two of the Photos used to create the line art.
Back of mailer.
About the Neographics: In its 44th year, the Neographics is one of the nation's largest regional graphic communications contest in which graphic arts, packaging, converting, design and publishing excellence is selected and showcased. Neographics is a contest dedicated to recognizing and rewarding the quality and service that is provided by the graphic communications, packaging and converting industries to their worldwide customers. The Neographics Call for Entries is sent to more than 6,000 firms including print buyers and other people who work with the graphic arts communities in Pennsylvania, New Jersey and Delaware. Neographics is sponsored by the Graphic Arts Association in Philadelphia, PA.