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New York, NY - September 16, 2013 -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic and other market segments. Scheduled for October 8-9, 2013, the 27th Annual NAMIC Conference will be held at the New York Marriott Marquis as part of the cable industry's Diversity Week.
The EMMA recognizes the cable industry's commitment to implementing best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which comprises two award categories: Marketing Tactics and Case Studies/Campaigns. Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Entries for NAMIC's 2013 Excellence in Multicultural Marketing Awards increased 18% over 2012 with Comcast garnering five first place wins to lead the Cable Distributors division. Rogers Communications and Time Warner Cable were also among the top winners in the division, earning three first place awards each. In the Networks/Industry Suppliers division, BET Networks led all winners earning first place honors in five categories. Additionally, Telemundo Media, including mun2 garnered three first place wins, with GMA Network, Inc. and International Media Distribution earning two first place awards apiece. Networks/Industry Suppliers garnering first place wins in a single category include HBO, Oprah Winfrey Network (OWN) and Univision.
"This year's NAMIC conference theme, Vision 2043: Inclusion. Inspiration. Imagination. signifies the importance of reaching multicultural consumers as U.S. demographics shift over the next 30 years," said Susan Waldman, NAMIC's manager of Research and Publications. "Considering that 2043 is the year projected by the U.S. Census Bureau in which America's ethnic diversity will expand, the data clearly makes the case for multicultural marketing strategies being central to companies connecting with an increasingly diverse audience," added Waldman. "NAMIC is proud to support the communications industry's effort by recognizing outstanding achievements in multicultural marketing."
Presented in partnership with CableFAX, winners of the 2013 Excellence in Multicultural Marketing Awards will be acknowledged during a general session of the 27th Annual NAMIC Conference scheduled for Wednesday, October 9th. Additionally, this year's EMMA winners will be featured in the October edition of CableFAX: The Magazine. For additional Information regarding the Excellence in Multicultural Marketing Awards log onto www.emmacompetition.com.
For additional information regarding the 27th Annual NAMIC Conference, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com. A complete list of EMMA winners follows.
2013 NAMIC EMMA WINNERS
Cable Distributor
Case Studies / Campaigns
FIRST PLACE TIE
Entry Title: XFINITY CelebrateBlackTV.com
Company: Comcast
Agency: Burrell
FIRST PLACE - TIE
Entry Title: Rogers Q4 TV Package Launch
Company: Rogers Communications
Agency: Dyversity Communications Inc.
FIRST PLACE - TIE
Entry Title: Xfinity Multicultural Microsites
Company: Comcast Corporation
SECOND PLACE
Entry Title: Xfinity Latino Entertainment Channel
Company: Comcast Corporation
Agency: H+M Communications
THIRD PLACE
Entry Title: Queens Chinese Immersion
Company: Time Warner Cable
Marketing Tactics
All Other Media
FIRST PLACE
Entry Title: Comcast - Hispanic Grassroots
Company: Comcast
Agency: Comcast
Digital
FIRST PLACE
Entry Title: Rogers Q2 'Face' Online
Company: Rogers Communications
Agency: Dyversity Communications Inc.
SECOND PLACE
Entry Title: Rogers Q4 TV Package Launch Online
Company: Rogers Communications
Agency: Dyversity Communications Inc.
THIRD PLACE
Entry Title: XFINITY CelebrateBlackTV.com
Company: Comcast
Agency: Burrell
Direct Mail
FIRST PLACE
Entry Title: Nexos Latinos 1Q13 Time Warner Cable NYC
Company: Time Warner Cable
Agency: Eclipse Marketing Services, Inc.
SECOND PLACE
Entry Title: Bring Brazil home with XFINITY!
Company: Comcast
Agency: MIKADO Marketing
THIRD PLACE
Entry Title: Rogers Q4 TV Package Launch DM
Company: Rogers Communications
Agency: Dyversity Communications Inc.
Grassroots
FIRST PLACE
Entry Title: Chinese New Year Couplet
Company: Time Warner Cable
SECOND PLACE
Entry Title: Hispanic Marketing Blitz
Company: Comcast Houston Region
THIRD PLACE
Entry Title: Internet Essentials from Comcast
Company: Comcast
Agency: CMG Partners & M, LLC
Print
FIRST PLACE
Entry Title: Rogers Q4 TV Package Launch Print
Company: Rogers Communications
Agency: Dyversity Communications Inc.
SECOND PLACE
Entry Title: Rogers Q2 'Face' Print
Company: Rogers Communications
Agency: Dyversity Communications Inc.
THIRD PLACE
Entry Title: XFINITY Me Times Three
Company: Comcast
Agency: Burrell Communications
Radio
FIRST PLACE - TIE
Entry Title: XFINITY Me Times Three
Company: Comcast
Agency: Burrell Communications
FIRST PLACE - TIE
Entry Title: Bring Brazil home with XFINITY!
Company: Comcast
Agency: MIKADO Marketing
Television
FIRST PLACE
Entry Title: 3 Kates
Company: Time Warner Cable
Agency: La Comunidad
SECOND PLACE
Entry Title: TWC 2012 Q3 Chinese "Cooking Show" TV Spot
Company: Time Warner Cable
Agency: ES Advertising, Inc.
THIRD PLACE
Entry Title: Winback/Testimonial
Company: Time Warner Cable
Agency: La Comunidad
Network/Industry Supplier
Case Studies / Campaigns
FIRST PLACE
Entry Title: Mia Mundo
Company: Telemundo Media
Agency: Carat (GM) & Zenith (Verizon)
SECOND PLACE
Entry Title: Single Ladies
Company: VH1
THIRD PLACE - TIE
Entry Title: APOLLO LIVE LOUNGE TOUR
Company: BET Networks
Agency: Haley Miranda Group
THIRD PLACE - TIE
Entry Title: Centric Happy Hour Tour
Company: Centric
Agency: Events By Fabulous
Marketing Tactics
All Other Media
FIRST PLACE
Entry Title: Univision NCTA Reel
Company: Univision
Agency: Blanco-Lorenz Entertainment Branding Inc.
SECOND PLACE
Entry Title: GMA News TV International Infokit
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Entry Title: Univision Transformation Reel
Company: Univision
Agency: Blanco Lorenz Entertainment Branding Inc.
Digital
FIRST PLACE
Entry Title: The Game Superfan Nomination
Company: BET Networks
Agency: 135th St Agency
SECOND PLACE
Entry Title: HBO Latino Habla Women Digital Marketing
Company: HBO
Agency: MGS COMM
THIRD PLACE
Entry Title: HBO Latino Pr�fugos Digital Campaign
Company: HBO
Agency: MGS COMM
Direct Mail
FIRST PLACE
Entry Title: TV JAPAN Spring Origami Mailer
Company: International Media Distribution
Agency: Am�redia
Diversity Awareness
FIRST PLACE
Entry Title: East of Main Street: Milestones
Company: HBO
SECOND PLACE
Entry Title: BAYANI TOUR 2013 (Heroes Tour 2013)
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Entry Title: Habla Women
Company: HBO
Experiential Marketing
FIRST PLACE
Entry Title: Soul Train Flash Mobs
Company: BET Networks & Centric
Agency: Mad Crush
SECOND PLACE
Entry Title: APOLLO LIVE LOUNGE TOUR
Company: BET Networks
Agency: Haley Miranda Group
THIRD PLACE
Entry Title: La Voz Kids Chair Tour
Company: Telemundo Network
Agency: Terry Hines
Grassroots
FIRST PLACE
Entry Title: Meet & Greet the Pepito Manaloto cast
Company: GMA Network, Inc.
Agency: GMA International
Out of Home
FIRST PLACE
Entry Title: Telemundo Network Rebrand
Company: Telemundo Network
Agency: Telemundo Network
SECOND PLACE
Entry Title: Real Husbands of Hollywood OOH
Company: BET Networks
THIRD PLACE
Entry Title: BET Awards 12 OOH
Company: BET Networks
Premium
FIRST PLACE - TIE
Entry Title: IMD 2013 calendar and CD
Company: International Media Distribution
FIRST PLACE - TIE
Entry Title: Larrymania Bobblehead
Company: mun2
SECOND PLACE
Entry Title: Real Husbands of Hollywood T-Shirt
Company: BET Networks
THIRD PLACE
Entry Title: GMA International's "Milestones" Shirt
Company: GMA Network, Inc.
Agency: GMA International
Print
FIRST PLACE
Entry Title: Oprah Winfrey Network Influencer Campaign
Company: Oprah Winfrey Network (OWN)
Agency: 135th Street Agency
SECOND PLACE - TIE
Entry Title: Reventon Fold Out Poster
Company: mun2
SECOND PLACE - TIE
Entry Title: TFC/FOD Comcast Q3 2012 GWP Campaign
Company: TFC
Agency: TD Wang (execution only)
THIRD PLACE
Entry Title: GMA Pinoy TV's 7th Yr Anniv. Print Ad
Company: GMA Network, Inc.
Agency: GMA International
Radio
FIRST PLACE
Entry Title: 2012 BET Awards Radio
Company: BET Networks
Social Media
FIRST PLACE
Entry Title: BAYANI TOUR 2013 (Heroes Tour 2013)
Company: GMA Network, Inc.
Agency: GMA International
SECOND PLACE
Entry Title: HBO Latino, Romeo Santos: The King Stays King Second Screen & FB Tab
Company: HBO
Agency: Warner Bros. ADS
Television
FIRST PLACE
Entry Title: Real Husbands of Hollywood Television
Company: BET Networks
Agency: Harmelin Media
SECOND PLACE - TIE
Entry Title: Lupang Hinirang-GMA's Phil.Nat'l Anthem
Company: GMA Network, Inc.
Agency: GMA Network, Inc.
SECOND PLACE - TIE
Entry Title: East of Main Street: Milestones
Company: HBO
THIRD PLACE - TIE
Entry Title: Proud to be Pinoy 2012 TV Special
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE - TIE
Entry Title: HBO Black History Month Media Spot
Company: HBO
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