Are you making the most of Social Media?
Recently, I attended a workshop at my local chamber of commerce on social media. As a woman of a certain age (nearing the big half century), I was happy to attend the workshop on behalf of AntiqueTrail because I felt I really had a lot to learn! I know that I am miles ahead of my parents in the digital world, but I am also miles behind my three sons who do not even speak the same language that I do! I want to pass on some of what I learned to you!
The first thing I learned was that if you need help, there are companies that will do all of your social media activity for you. But many of you may not want to spend your hard earned profits on help so here are a few pointers for you!
1. Growing your number of likes, followers, fans, views, etc., is not necessarily important if those followers don't end up buying what you are selling!
2. You should regularly monitor your sites. This way if a customer asks a question or makes a comment (good or bad) you will be able to act upon it quickly!
3. Facebook may not be the newest but it is far and away the largest social media outlet. This means you can reach far more potential viewers on Facebook than any other site (Twitter, Pinterest, SnapChat, etc.)
Many of you already have Facebook pages, but did you know that Facebook controls how many people actually see what you post? There is some kind of mysterious and constantly changing algorithm that decides how to disseminate your posts. How can you increase
the chances of your post being seen, you ask?
There are several ways. First it is suggested that you post EVERY DAY. On average, a post only "lasts" on Facebook for 75 minutes at most. You will also get better coverage if your posts are varied. It also benefits you to post videos because they get the most likes. Photos are also beneficial because they get more likes than just text. Facebook also doesn't "like" overly promotional posts so avoid language like "15 minutes left", "50% off", "sale ends soon" or "be sure to buy". There are many blogs and websites out there that can give you even more information about how to promote your page without spending any money.
As a member of AntiqueTrail.com, did you know that we have a Facebook page? Visit our
AntiqueTrail Facebook Page
Every time you comment on our page, like or share our page, you get more exposure for your shop which in turn will get more followers for your page!
Right now our page has 7956 likes and our goal is to reach 10,000 by July 4th! (We have not paid Google for ads; but we will consider that!) Please like us today and/or post a comment or photo to our page. If all will share and like each other, we will all benefit! We are making a concentrated effort this week to assure that we have "liked" all your pages. We try to "share" something from every shop and store throughout the year! Please send us a FB message if you have added a video or some of your favorite photos; we receive the most views and like from videos. We encourage ALL of our shops to make a video of the mall or shop, but more importantly, make videos with content about a particular item in your store. Video that fantastic 100 year old chest and tell us how you identify a chest that is over a 100 years old, remove the drawers show us the details; tell us why the glass you collect is a collectible and show examples; video your geographical area and convince us that it is worth the drive to your shop; tell us about your favorite treasures; show us the before, during, and after of one of your upscale recycle projects; etc. We LIKE our stores!
In a pinch? Sugar tongs can make a simple cup of coffee seem more special!
I had never even heard of sugar tongs until I came across them in an antique shop in France. They seem to be more popular in Europe and my theory is that this is due to the fact the sugar cubes are more popular there! After that first experience, I was hooked! I bought them for myself and as gifts! I brought some back in my hand luggage for Christmas gifts for my mother and mother in law and had quite a time trying to explain (in French) what they were to the security guards at the airport!
I just love the interesting motifs on the tongs. You will see everything from flowers and fruit to animals, initials and geometric shapes. Some tongs even have mechanical pincers.
Some of my favorites in my collection have bees (a very French symbol from Napoleon), grapes and grape leaves, and, animal claws.
I have one pair that sport the image of an apostle. I have been told that apostle spoons are a very popular christening gift in Europe and some of the sets of twelve apostle spoons come with the sugar tongs to make a nice serving set for tea or coffee.
Using interesting sugar tongs can spruce up every day dishes or more formal china. I have also used my tongs for hors de oeuvres and nuts. There are also fun shaped sugar cubes that can also be used to spice up your simple coffee morning or afternoon tea!
The deadline for the fourth annual
LouisianaAntiqueTrail.com brochure/map is
June 1, 2016.
The deadline for the fifth annual
GeorgiaAntiqueTrail.com brochure/map is
June 1, 2016.
The sixth annual
TennesseeAntiqueTrail.com brochure/map will be printed in June; the deadline for inclusion is
June 12, 2016.
The deadline for the next
TXAntiqueTrail.com brochure/map will be
July 15, 2016.
Even though an associate of AntiqueTrail.com attempts to call each store three times a year to check if the store needs brochures/maps or other help, we have enhanced the website so that the stores can easily order brochures at any time by logging into their accounts and click on the
button. It defaults to your state but you can order other states as well and if you don't need a whole box, you may choose from different amounts. Individual/non members may order brochure/maps from the Brochure page.
For more information about brochures, contact Joy at brochures@AntiqueTrail.com or call at 502-963-3686.
Metrolina Expo Vintage and Antiques Show
June 2-5, 2016
June 2-5, 2016
400 Mile Yard Sale
Bowling Green, KY
June 2-5, 2016
Canton Civic Center First Monday Trade Days
June 2-5, 2016
June 30-July 3, 2016
July 28-31, 2016
West Palm Beach Antiques Festival
West Palm Beach, FL
June 3-5, 2016
June 9-12, 2016
July 7-10, 2016
Lakewood 400 Antiques Market
June 17-19, 2016
July 15-17, 2016
Antique Association of Arcadia
June 25, 2016
July 23, 2016
Downtown Hendersonville Antique and Vintage Show
June 25, 2016
Firecracker Flea Market
July 1-3, 2016
MONTHLY ASSOCIATE HIGHLIGHT
Who is Kay Bain?
Kay Bain, Sales Associate and Customer Support, is a mom, a wife, and a caregiver for her mother. She was a
substitute teacher for eight years and has worked with AntiqueTrail.com for two and a half years. Kay is the sister of Marcia, co-owner of AntiqueTrail.com. Kay collects iris/herringbone glass and loves vintage bowls, advertising, and old toys. A lifetime resident of Cookeville, TN, Kay and her family are passionate about camping in their travel trailer, boating, and watching the sunset disappear behind the mountains on beautiful Center Hill Lake!
Most recently, Kay has been working hard in Kentucky, Georgia and Tennessee! She is always happy to help our members with their websites, renewing memberships, or any other questions they might have.!
Please let us know how we can better serve you!
Kristin Hicks, Newsletter Editor
and the AntiqueTrail.com team