April 2017 Newsletter
MARCH MADNESS!
Yes, it is actually April, but March Madness concludes tonight at 8:20pm CT with the National Championship game on CBS. In addition to CBS, cable providers TBS, TNT and truTV have seen tremendous ratings this year, including this weekend's Final Four semifinal games which delivered the second highest ratings in 12 years. The semifinal games also had more than 5.2 million streams on the March Madness Live app. Good luck to the Bulldogs and Tar Heels tonight!  👊🏻
BATTER UP - BASEBALL IS HERE!

The 2017 Major League Baseball officially season got underway Sunday, but 22 teams kick off their season today.

Four games are nationally televised on ESPN networks, beginning with the Braves and Mets. During the season a number of cable programmers will bring the ballpark to your living room so check your local listing. 

CABLE CONNECTS YOU AT THE CAPITOL
In the recent national election season and in the ongoing Texas Legislative session, the public appears to be more engaged than ever in politics and public policy and aware that decisions made by elected officials will impact their daily lives. Civic involvement – rather than apathy – is to be applauded. And the cable industry is making it easier than ever for the public to engage – whether it’s tweeting your state representative or questioning two Texas Congressman as they drive across the country debating public policy.
EARTH DAY: CABLE'S ENERGY EFFICIENCY PLEDGE
The cable industry is committed to being a green, environmentally friendly industry not just on Earth Day (April 22), but year-round. From paperless billing to programmable thermostats to energy efficient set-top boxes, the cable industry is recognized as an environmentally friendly one, especially in the area of energy efficiency. 
CABLE IN THE COMMUNITY

Comcast partnered with the YMCA of Greater Houston to open a new mobile computer lab dedicated to providing technology and Internet access at various YMCA sites that offer after-school activities to students and their parents. The lab celebrated its grand opening at the YMCA’s International Services location on March 22. Learn more in  this Houston Defender article
TCA MEMBERS IN THE NEWS
CHECK OUT WHAT PROGRAMMERS SUCH AS REELZ AND TURNER/CNN ARE UP TO IN APRIL! 
Texas Cable Association 2017