Updates Rock Hill SBDC
Luckily, we made it past April Fool's Day without any wild and crazy pranks in the office.  We can only hope that you were as fortunate to avoid getting pranked.  Or did you find sticky notes all over your cubicle when you came back from your lunch break?  Pranks can be annoying, but they can be a tool to help promote your visibility on social media. Our upcoming workshop can help you learn other creative marketing techniques as well.
In This Issue
5 Strategies for Generating Consumer Demand
When developing your product or service it is important to conduct market research, to asses the needs of your consumers.  Before, during, and after you introduce a new product/service, there is a lot of work that has to be done.  These five tips can help you better understand the consumer.

1. Pay attention to market research
2. Produce stellar content
3. Feature customer reviews
4. Give New customers a deal
5. Create an Exclusive club

Tip of the Day
A smooth-running, well-coordinated business team can set you up for long-term growth and success
Corporate April Fool's Pranks
Some well-known corporations took advantage of April Fool's Day.  Our favorite was Cheeteau,  a "limited-edition fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold enough to excite and delight."  If you ever wished to smell like a Cheetos, now is your chance. Read the Article Here
UPCOMING WORKSHOPS
Basic Creative Marketing for Small Business  
This workshop will help you determine what you need to market to your particular target market; how to utilize online social networking, how to network with other small business owners to get the word out about your business; and we'll provide you with a basic template to plan how to organize your own marketing efforts.  
April 24, 2014 from 6:00-8:00pm
Getting Your Business Online
Learn how to begin the process of getting your business online .... choosing a domain name, basic planning for a business website, optimizing a website for local search, promoting the website through social network marketing, and more.  
May 15, 2014 from 6:00-8:00pm

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