May Newsletter
For Leaders Driving Customer Centricity

How do leaders create more focus on customers from everyone in their businesses?

In this week's newsletter Linden explores what it takes for the leader of Wright Medical's International business to drive customer engagement across the enterprise.


Are you an obsessive member of the Secret Squirrel Club?
In this post Linden discusses his interview with Peter Cooke, President of Wright Medical International on how to create a customer culture....
Customer Culture: An Interview with Peter Cooke, President, Wright Medical International
Professor Kotler's Marketing Journal has also published an extended interview Linden conducted with Peter Cooke. Find out more about how customer centric leaders lead...
The Customer Culture Imperative
Marketing Book of the Year 2015!
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors.
Measure Your Customer-Centric Culture
The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.
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