By the Numbers
The percentage of people who don't clearly know what's expected of them at work, a symptom of lousy managers.
Socialize Your Online Newsroom
11:00 a.m. CT
Do you have an online newsroom? Is it socialized for sharing and access 24/7?
If not, this webinar is for you!
Steve Momorella, founder of TEKGroup, will walk you through how to:
- Create a social media release
- Develop videos and photos to feature
- Leverage social media platforms
- Create an RSS feed
- Monitor and analyze conversations
- Create a publishing process
- Connect with journalists and bloggers
- Employ social media distribution
- Increase your search engine optimization
He also will walk you through case studies of companies that are doing it really well.
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|Keeping It Fresh: The Grammar Police |
In today's text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal.
The article begins with:
When Caren Berg told colleagues at a recent staff meeting, "There's new people you should meet," her boss Don Silver broke in. "I cringe every time I hear" people misuse "is" for "are," Mr. Silver says. He also hammers interns to stop peppering sentences with "like." For years, he imposed a 25-cent fine on new hires for each offense. "I am losing the battle," he says.
We checked with Grammar Girl to get some quick and dirty tips for writing you can implement at work immediately.
Her advice follows:
- Always use spell check . Internet browsers, content management systems, Pages, Word, and most software have spell check built in. Use it!
- Cut down on text slang . We all use LOL or OMG or WTH with the best of them, but when writing, spell out your acronyms. You don't say LOL when you speak. Don't write it, either.
- Know the difference between your and you're . Your is possessive, as in "your car" or "your business." You're is short for you are. Know which you're trying to say.
- Same for its and it's. It's is possessive and is short for it is. Read your sentence out loud. If you can say "it is" without it sounding goofy, it's is the proper use. If it sounds ridiculous, you can use its.
- The word "that" is rarely necessary. If you can write the sentence without the word "that," remove it. It's very rare it's a necessity.
- Stop using the word "like." Just like Don Silver in the example like above, like too many people like use the word like.
|Quick Tip: Xobni |
Are you responsible for sales, business development, customer relationships, or growth?
If so, do you know Xobni? It's inbox spelled backwards, but what it does to your email is anything but.
It automatically finds all the people with whom you've ever exchanged emails, calls, or text messages. It instantly provides a full view of each contact, complete with their photo, job title, company details, and email history - as well as updates from LinkedIn, Facebook, and Twitter.
Going to meet someone for the first time? Plug their name into Xobni and let it tell you the last updates they made on a social network, what they're working on now, and their company information.
You can try it for free...it works with nearly all email platforms and is available for iPhones and Androids.
Digital Marketing In Practice
Gini is an entrepreneur blogger for Crain's Chicago Business, where you can find her every Friday. Read her latest article, "Leadership is Indeed a Conversation."
You can also find her blogging at:
- Margie Clayman, where she takes on a challenge to name her top 10 favorite fiction books.
- DivvyHQ, where she details a four step marketing approach.
- Sparksheet, where she discusses military strategy as it relates to marketing.
- PR Daily, where she discusses how to measure your online efforts.
- Word-of-Mouth, where she tells a story of how to make your content go viral (hint, you can't)
We are on the road speaking at industry conferences and CEO groups, hosting workshops, and doing digital marketing consulting.
If you'd like to have us visit you, please contact Patti Knight at 312 787-7249 or email@example.com.