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Romans 8:22 (KJV): "For we know that the whole creation groaneth and travaileth in pain together until now."
COMMENTARY: When I was a child, my mom worked part-time in the banking industry. When she was home on a weekday afternoon, her favorite soap opera was "As The World Turns." To me, there's a variation on that theme:
"As The World Churns." In the business world, churning means
a regular process or rate of change that occurs in a business over a period of time as existing customers and employees are lost and new customers and employees are added. Sales and customer service personnel are acutely aware of churn, as are HR personnel. They experience it on a regular basis.
APPLICATION: Do you ever get tired of churn? Does it ever feel like you take one step forward and two steps back? Do you get weary of having to continuously mine for new customers and wish you could just keep your existing customers in perpetuity? Do you ever get exasperated at having to win an existing account all over again when new decision-makers come into the organization? Do you get frustrated when you spend months and years training up employees and managers, only to have them move on and you have to go through the process of recruiting and training new people?
Churn has many causes and dimensions, but at its root level, churn is a function of living in a fallen, broken, sinful world of imperfection and dysfunction. There are certainly things you can do to minimize churn, but you cannot avoid or eliminate it. Be careful of your expectations. Churn will happen. It's okay to groan and feel the distress of it, but you have to adjust and move on in a constructive fashion. Being frustrated and irritated by churn doesn't get you anywhere but into more trouble.
Joyfully yours,
Drew
Salt is good: but if the salt have lost his saltness, wherewith will ye season it?
Have salt in yourselves, and have peace one with another. --Gospel of Mark 9:50 (KJV)
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