August 2017




ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Franklin Park Mall 

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
2nd Vice President
Cuttlefish Graphics

The Blade


President's Advisory Council:

Madison Avenue Marketing Group

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Fresh Products
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313

Mail It Corporation

Rebecca Johns

Toledo-Lucas County Port Authority

H.O.T. Graphic Services
419.242.7000 x365
United Way of Greater Toledo

419.327.6100 x1614

Calendar of Events:

Thursday, August 10 
AdBASH Volleyball Tournament
5:00-6:00 registration/food/cash bar
6:00 play begins

Friday, August 11 
extended deadline for The Internship Event panelist submissions
more info here

Wednesday, October 18 
Lunch & Learn
The Premier
more to come!

Saturday, November 4 
The Internship Event
Hilton Garden Inn, Perrysburg
8:00 a.m. - 12:00 p.m.

Wednesday, December 6 
Our Favorite Things
Holiday Luncheon
Hilton Garden Inn, Perrysburg
11:30 networking
11:45 buffet lunch
12:00 presentation/raffles


for more club information, visit:

Who Am I?

My place of birth is:
Toledo, Ohio (Mercy Hospital)
My hobbies are:
Painting, reading, traveling and interior design.
The last good book I read was:
Big Little Lies
My oddest habit is:
Constantly checking my teeth to make sure I have nothing in them.
Device I couldn't live without:
My phone!  
My greatest accomplishment outside my profession:
Maintaining amazing relationships with nearly all of my friends from high school.

The reason I got into advertising/marketing:
I love being creative, so I chose a profession that allows me to express my creativity every day.

Biggest influences on me professionally:
My boss, Paul Toth. 
My greatest unfulfilled ambition is:
To write a book.

Best thing about being an AAF Toledo member:
I'm fairly new to AAF, but I would definitely say networking with like-minded, creative people.

I AM...
Holly Kemler 
 Director  of Communications 
Toledo-Lucas County Port Authority


  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Casey Pogan
AAF Toledo President
Join AAF Toledo as we celebrate summer in the sand! AdBASH , the club's annual sand volleyball tournament takes place at The Beach at International Park on Thursday, August, 10 with play beginning at 6:00 p.m. HURRY, Monday, August 7 is the final day to sign up your team. Food and t-shirts are included with registration and a cash bar will be available.
The AAF Toledo Board of Governors is busy preparing and planning for the next 12 months and we are interested in what our members would like to see. Do you have ideas for an engaging Lunch and Learn topic or a dynamic speaker recommendation? Or maybe a suggestion for a new event that advances the Club's mission ? We would love to hear your input and feedback is always welcome!
The Internship Event is a collaborative effort by AAF Toledo, the Press Club of Toledo and PRSA Northwest Ohio. The event will bring together students, professionals and prospective employers for a unique networking and educational experience at the Hilton Garden Inn on Saturday, November 4. There are several sponsorship opportunities available which can be found here .  Panelist submission deadline has been extended to August 11.  Visit above link for more information. 
Each year AAF Toledo hosts the ADDYs , which are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AdClub competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. It is not too soon to start thinking about what creative your organization should submit for 2018!
Thank you for your continued support of AAF Toledo, stay in touch with all that is happening by following us on Facebook or by visiting for up-to-date event and program information!

Casey Pogan
Franklin Park Mall | Marketing Director
(419) 473-3317


AdBASH - Volleyball Tournament
Thursday, August 10
The Beach, downtown Toledo

thank you to our sponsors!


The Internship Event
Saturday, November 4
Hilton Garden Inn, Perrysburg

Saturday, November 4
Hilton Garden Inn, Levis Commons 
8:00-8:30 - registration and continental breakfast
8:30-9:30 - professional networking (meet with the recruiters)
9:45-11:30 - panel discussion with Q&A session
11:30-12:00 - professional networking with recruiters and panelists

Professionals: Want to help shape our industry's future talent?

The Internship Event is an annual program that brings together students, professionals and potential employers. This event is designed to prepare and educate students as they begin their professional careers, helping them to find and excel in internship positions.  This presentation is free to college students in Toledo and surrounding areas.

This annual event has traditionally featured panels, comprised of professionals within the communications, marketing, public relations and media industries. This format allows students to not only learn from professionals within their desired industry, but have the opportunity to ask questions and form a dialogue with them.

This presentation will be held on Saturday, November 4 at the Hilton Garden Inn, Levis Commons and will include a panel of six well-regarded experts who will share their unique thoughts and perspectives with students.
How to become an Internship Event Panelist

We are in search of local professionals to participate as panelists and will be chosen based on the following factors:
  • Individual's ability to provide a unique perspective to students
  • Professional experience (specific industry, focus and years of experience) 
  • Volunteer / organizational involvement
  • Interactions with interns and students within their company or organization
The Internship Event planning committee, comprised of professionals from AAF Toledo, the Press Club of Toledo, PRSA Northwest Ohio, will make final panelist selections on Monday, August 21.

Panelists must submit the form linked here by (extended deadline) Friday, August 11.

Sponsorship Opportunities

Thanks to the generosity of local businesses and corporations, the Internship Event is offered at no cost to students. We are currently seeking sponsors for this year's event, with various packages available.

$1,500 presenting sponsor (ONLY ONE AVAILABLE)
  • Logo on sponsor banner and table tents
  • Logo on all digital promotional materials (social media posts, eblasts, etc.)
  • Energize attendees (sponsorship will cover cost of continental breakfast) - signage at breakfast station
  • Recruiter table
  $800 event sponsor
  • Logo on sponsor banner and table tents
  • Logo on all digital promotional materials (social media posts, eblasts, etc.)
  • Recruiter table
  $500 digital sponsor
  • Company name on all digital promotional materials (social media posts, eblasts, etc.)
  • Company name on sponsor banner
  • Recruiter table
$250 bronze sponsor
  • Company name on sponsor banner
  • Company name on table tents
  • Recruiter table
$75 recruiter table

If your company is interested in becoming a sponsor of the 2017 Internship Event, please contact Patty Schoepf at

Deadline to sponsor = 10/18/17

AdBID - Online Auction

Member Company Profile

Toledo Express Airport, your local choice for fast, easy and convenient air travel, provides an easy alternative to larger, less convenient airports. Parking is available within 50 feet of the terminal and daily parking rates at Toledo Express are just $8 per day compared with more than $20 a day at other airports. Toledo Express offers nonstop service to Orlando/Sanford, Ft. Myers/Punta Gorda and St. Pete/Clearwater, Florida via Allegiant; and nonstop service to Chicago, Illinois and Charlotte, North Carolina, as well as one-stop service to 270 world-wide destinations when connecting through Chicago or Charlotte via American Airlines.  
For additional information, please refer to , or connect with Toledo Express Airport on Facebook , Twitter , Instagram and Pinterest
to stay up-to-date on the airport and the air carriers that serve the Northwest Ohio region.


2017-2018 Membership Renewal


JULY 1, 2017

If you have not mailed in payment, a 2nd request invoice will be mailed soon.

Please renew as soon as possible.

Not a member?
contact Patty with questions at 419.866.4199

Career Opportunities

Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

Your posting will be placed on the AAF Toledo job board/career tab for 30 days. It will also receive one mention in the monthly AAF Toledo e-newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, Instagram, LinkedIn, and Twitter).

Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will pay a fee of $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


Stay connected with AAF Toledo:

View our profile on LinkedIn  Follow us on TwitterView on Instagram