Sept 11 header
August, 2016
The Brains Behind Saving Yours


The Alzheimer's journey is a long one, with many twists and turns. The Southeastern Wisconsin Chapter has been here as a strong, passionate, and committed resource for over 30 years and with your support we intend to stay committed until the vision of a world without Alzheimer's is attained.

Walk to End Alzheimer's is in Full Swing!

Start your Team - Register Now!  

All seven Walk to End Alzheimer's events in Southeastern Wisconsin are COOKING!  Websites are live and contain all the information you need to get started!  Don't wait -  Register Today!

Our Walk team is happy to help with any questions you may have. Their contact information is listed on each of our Walk websites.  Or call 800.272.3900 and ask for a member of the development team.

New to the Walk?  We can offer fundraising ideas and tools that will jump start your individual or company-based efforts.  

Thanks to Our WTEA Sponsors!

We'd like to thank these Walk to End Alzheimer's sponsors for their generous support of our 2016 Walk events around Southeastern

Power Sponsors

Hope Sponsor

Fight Sponsors

Media Partner

Care Sponsors
Associated Bank, Community Care, Direct Supply, Presbyterian Homes & Services, R&R Insurance, Silverado, Standard Process

Grill Sponsor
Lake Geneva Jaycees

Remember Sponsor
Van Horn Automotive

Media Support 
Clear Channel Outdoor, Lamar, Direct Media, Milwaukee Business Journal, Biz Times, Wisconsin Gazette 

Dueling Blutenders to Raise Dollars for Walk to End Alzheimer's

August 18 - 5:30-7:30 p.m. at the Pfister

Join us at The Blu at the Pfister on Thursday, August 18 as our Executive Director, Tom Hlavacek, and Northwestern Mutual Vice President of Long Term Care, David Simbro, compete as "Blutenders" to raise funds for the 2016 Milwaukee Walk To End Alzheimer's.  

The Blu will donate 10% of bar revenue and 100% of tips to the Northwestern Mutual Walk To End Alzheimer's Team between 5:30 pm and 7:30 pm that evening. 

Dave and Tom will whip up some crafty cocktails and witty banter while you enjoy the spectacular view of Milwaukee's skyline and Lake Michigan. This is bound to be a lot of FUN, so don't miss out!

Walk to End Alzheimer's of Washington County - KICK OFF
Thursday, August 18th

Join us for the Walk to End Alzheimer's kick-off event in Washington County at the Washington County Fair Park on August 18 from  4:30 - 6:30 p.m. Enjoy a complimentary dinner, while you take time to p ick up your yard signs, posters, and brochures. Network with seasoned Walk Team Captains and learn their team building and fundraising tips and tricks!

Everyone who brings a new 2016 Team Captain to the kick-off and all those new team captains who sign up their team will be entered into a drawing to win a wreath of gift cards equaling over $150 from various businesses. 

Please RSVP by Thursday, August 11 to Amanda Gabert at 414.479.8800 or
Yarn Graffiti Street Art Premieres @ The Blue to Bring Alzheimer's Awareness During August and September

Inside The Blue - Memories in the Making Art Exhibit

More than 50 guerilla knitters from across metro Milwaukee spent nearly seven months knitting and crocheting a unique display of urban art that will be on exhibit at the Rait Reuss Plaza, also known as "The Blue", during the months of August and September.  The catalyst for the colorful pop-up street art project is to bring greater awareness of Alzheimer's disease and the power that art has to enrich the lives of those living with the disease. The community will also be invited to see an equally provocative gallery presentation inside "The Blue", filled with over 60 pieces of watercolor art created by individuals with dementia who participate in the Alzheimer's Association Memories in the Making® program.

The street art project, spearheaded by Memories in the Making coordinator, Nancy Armitage,
is comprised of over 30 separate projects created by individuals, businesses and organizations.  Every project was required to use some purple yarn in their design, as purple is the official color of the Alzheimer's Association and the Alzheimer's movement worldwide. Many of the projects feature tassels made by individuals living in a memory care community.  All individuals involved donated 100% of their time and materials to the project.

Yarn graffiti, also known as yarn storming, started initially as a way to reclaim and personalize public spaces.  It has since evolved to encompass a worldwide movement of graffiti knitters, each with their own vision and mission.  While each project is unique, yarn graffiti is very often used to decorate trees, light poles, parking meters, waste receptacles, planters, benches and pay phones.

We want to thank everyone involved in this massive artistic undertaking including artist Ann Baer,  Rosemary's Eastside Purls, t he Martha Clark Group, T he Lutheran Home, G rafton Yarn Shop,
United Community Center, a rtist Carole Kane,  Cream City Yarn,  Christina Packard,  Purloin Studios,
Glenyss Gilliam,  Wild Haven Yarns,  Lemon Street Gallery,  Judy Dubrovsky,  Milwaukee Women's Club,  Carolyn Brady and Nancy Armitage.

Join Us at NEWaukee Night Market on August 17

Mike Neilson
On Wednesday, August 17 from 5:00-700 p.m., artist Mike Neilson will be painting live in the Plaza @ "The Blue" during the NEWaukee Night Market in an overall effort to engage community members in the Alzheimer's Association mission.

Neilson has won many awards for his paintings, most recently at the 2014 Lake Moon Plein Air Exhibition (second place) and the 2013 Milwaukee Domes Plein Air Exhibition (best of show).  In 2015, Neilson work was featured in a solo exhibition at the Cedarburg Art Museum. 

Neilson says, "Painting is for me, an attempt to capture the thrill I feel as I observe nature and the world around me.  I am particularly interested in capturing the light and atmosphere of any given day."  Join us on August 17 in downtown Milwaukee @ The Blue (310 West Wisconsin) and witness for yourself how Neilson's inspiration translates from brush to canvas.

Exciting Alzheimer's Research News Highlighted at AAIC in Toronto

The Alzheimer's Association International Conference wrapped up in Toronto on July 28. More than 5100 individuals representing 70+ countries attended the 2016 conference, including over 1600 first time attendees.  

Exciting news from the research community included results from studies that suggest behaviors can help build resilience to the effects of Alzheimer's disease. A study from the Wisconsin Disease Research Center and the Wisconsin Alzheimer's Institute found that people whose work requires complex thinking and/or activities are better able to withstand brain changes that are normally associated with the onset of dementia. Four additional studies also suggested that modifiable risk factors can help build resilience to age-related cognitive decline. Formal education, complex work and newly identified genes may increase resilience to cognitive decline and dementia, even in people at high risk for the disease because of an unhealthful diet or blood vessel problems in the brain. More information about these and other studies released at AAIC can be found here
Is It Normal To Forget? What is New in Dementia Research

Join the ElderCare Focus Group of Southeastern Wisconsin, Inc. on Thursday, August 11 at the New Berlin Library for an informative presentation on the advancements being made in the research community to treat dementia. Tom Hlavacek, Executive Director, Alzheimer's Association and Jennifer Harders, Waukesha County Community Outreach Coordinator will educate and inform about the benefits of early detection and the importance of early intervention and what is happening in the world of Alzheimer's research.

Refreshments will be provided.  Questions and replies may be directed to Jean Lazarus at 414-352-1966.

Thursday - August 11
10:00 a.m. - Noon
New Berlin Public Library
15105 Library Lane - New Berlin
Help Us Improve Comprehensive Care Planning Services

The Alzheimer's Association and advocates like you have taken a leadership role in encouraging government leaders to improve access to comprehensive care planning services for those diagnosed with Alzheimer's or a related dementia. 

Recently the federal government announced that it will now pay for a new service that would allow those diagnosed with Alzheimer's disease to receive comprehensive care planning services through a medical visit.  The Centers for Medicare & Medicaid Services (CMS) is soliciting public comment on this issue from caregivers, health care providers, and individuals with dementia. 

CMS officials need to better understand your perspective in order to establish the rules for this service. We hope you'll share your experiences by  completing this survey, and we urge you to share this survey with others.

Cover to Cover - Communication Techniques

Librarian Meredith Bishop 
Meredith Bishop, a career Librarian, and volunteer has chosen some great resources for people interested in learning tips and tricks for more effectively communicating with individuals with Alzheimer's and related dementias.

Meredith's August Picks 


Hearing the Person with Dementia: Person-Centered Approaches to Communication for Families and Caregivers. McCarthy, Bernie and Kingsley, Jessica. 2011.
     This title explains what happens to communication as dementia progresses and how caregivers can adapt their approach to communication to meet such needs.

Validation Techniques for Dementia Care: The Family Guide to Improving Communication. deKlerk-Rubin, Vicki. Health Professions Press, 2008.
     The author provides techniques for communicating with the disoriented older adult using case studies to demonstrate. 


More Than Words: A New Culture of Care and Communication with Persons Who Have Dementia. Terra Nova Films, 2011. 25 min.
     This DVD demonstrates how person-centered care can reduce dementia-related episodes such as sundowning and aggressive-protective reactions when bathing and wanting to leave.

There is a Bridge. Memory Bridge, 2007. 110 min.
     This documentary, hosted by Poet Laureate Robert Pinsky, illustrates how anyone, with love and patience, can bridge the communication gap with an Alzheimer patient. 

To access materials in our collection, visit the Resource Center during regular business hours - Monday through Friday 8:30 a.m. - 5:00 p.m or call 800.272.3900. For more information visit our  website

E-Learning Available 24/7

The Alzheimer's Association offers a number of Alzheimer's and dementia courses online 
for individuals with the disease and their caregivers. These courses allow individuals to learn important information on their time frame, and is especially beneficial for working caregivers or family members.  All courses are free of charge and can be accessed here
Dementia-Friendly Sheboygan County Kick-off Event Scheduled for Monday, August 22

The Sheboygan County Dementia-Friendly Community Task Force, which includes representation from the Alzheimer's Association, the Aging & Disability Resource Center and Aging Department, the Public Health Department, and some local business owners/operators, will be hosting a Community Kick-Off Event on Monday, August 22, 2016.  The Kick-Off will be held from 9 a.m. - 12 Noon at UW Sheboygan, located at One University Drive, Sheboygan, in the Wombat Room of the main building.
The Dementia-Friendly Community Task Force held Information Gathering Sessions throughout Sheboygan in recently months. The Kick-Off Event will share the results of the Information Gathering Sessions and provide opportunities for organizations, businesses and individuals to become involved in shaping Dementia-Friendly Sheboygan County.
The Community Task Force has been meeting for several months to begin the process of creating Dementia-Friendly Sheboygan County, and has reviewed the tool kit published by the Wisconsin Healthy Brain Initiative. This initiative is dedicated to building a community that values, supports and accepts individuals living with memory loss through leadership, partnership and education. Although the tool kit provides a road map and resources, each community decides what it needs to do to better support people with dementia.
As an aging population swells the ranks of those with Alzheimer's and other forms of dementia, communities are realizing the importance of educating the entire community about the needs of those living with the disease.  While people living with dementia may eventually be home-bound or in care facilities, most of their years are spent living in their communities, going to places of worship, stores, banks and restaurants, and encountering law enforcement and medical staff.  Better preparing everyone from store clerks to police officers to support them and their caregivers is the goal of a growing movement called "dementia-friendly communities."
For additional information or to register for the Kick-off Event, contact the Sheboygan County Aging & Disability Resource Center at: 920.467.4100 or email:

Coming Up - Early-Stage Social Engagement Program

Join us on Friday, September 16 from 1:00-4:00 p.m. at Blue Lotus Farm & Retreat Center for an afternoon of boating, fishing, exploring nature trails, lawn games, scavenger hunt, and more!  This is an opportunity for individuals with MCI, early-stage Alzheimer's and related dementia and their care partners to enjoy the outdoors and socialize while enjoying time together in a relaxed, beautiful setting.

Light snacks and refreshments will be provided.  There is a nominal fee of $5 per person or $8 per couple to attend.  To register, please enclose a check for the above fees and mail to the Alzheimer's Association, 620 S. 76th Street, Suite 160, Milwaukee, Wisconsin 53214.  If you have questions or need additional information contact Sarah Prohuska at 800.272.3900 or 262.993.7352.
Coming Up - Alzheimer's Association Education Programs

  • a a two or three session program for friends and family members of those experiencing memory related issues or a recent diagnosis of Alzheimer's disease 
  • offers general information about Alzheimer's disease and related dementia as well as how to better communicate and manage challenging behaviors
6:00 - 8:00 p.m.
Froedtert Hospital
9200 West Wisconsin Ave., 2NT conference room - Milwaukee
Registration is required - to register contact Sue Moser at 414.805.9269 or

Monday, September 12, 19 and 26
10:30 a.m. - 12:30 p.m.
Gateway Technical College - Racine Campus
901 Pershing Drive - Racine
Registration is required - to register contact Deborah Klement at 414.479.8800, 800.272.3900, or

Tuesday, September 13, 20 and 27
1:00 - 3:00 p.m.
Alzheimer's Association
620 S. 76th Street, Suite 160 - Milwaukee
Registration is required - to register contact Deborah Klement at 414.479.8800, 800.272.3900 or


Legal and Financial Planning for Alzheimer's Disease
  • a two part program designed to help those affected by dementia, caregivers, and family members better understand the  legal and  financial issues that may impact them
Monday, September 12 and 19
6:00 - 7:45 P.M.
Martin Luther King Public Library
310 West Locust Street - Milwaukee
Registration is not required.

Living with Alzheimer's Disease - Early Stage Early Stage
  • a three-part program geared for individuals living with early-stage Alzheimer's disease and their care partners 
Tuesday, September 13, 20 and 27
10:00 a.m. - Noon
Family Enrichment Center
885 Badger Circle - Grafton
Registration is required - to register contact Sarah Prohuska at 800.272.3900, 262.993.7352 or


Living with Alzheimer's Disease - Moderate Stage Early Stage

  • a three session program offers information to family caregivers on relationship changes, understanding symptoms and care needs, maximizing safety, preparing for emergencies, personal care, arranging for respite care, and managing challenging behaviors 
Tuesday, September 20 and 27, and October 4
4:00 - 6:00 p.m.
Aurora Memorial Medical Center
2629 N. 7th Street - Sheboygan
Registration is required - to register contact Deborah Klement at 414.479.8800, 800.272.3900 or

Education, Support and Social Engagement - At Your Fingertips

Whether you're looking for an Alzheimer's disease or related dementia education program, a support group, or a Memory Cafe, we have it all! Just click a link and access the upcoming opportunities in your area:


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Alzheimer's Association | Southeastern Wisconsin Chapter | 24/7 Helpline 800.272.3900 |