First impressions are everything! Be your business online or a physical location, what your customers see first will often influence how they feel about you for years to come. What signals are you sending from the moment a customer interacts with your business? The adage "Don't judge a book by it's cover" doesn't always hold true. Some ideas for boosting your curb appeal:
Create the best experience for your customer
. Clean walkways, sparkling counters, products neatly arranged, website fully up to date, blog posts recent, links working, social media up to date.
Invest in quality graphics and signage
. Whether you have a physical location or a virtual location, graphics such as your logo and images needs to be compelling, professional, visible and synonymous with your brand and business.
Use window displays
- it's prime real estate, like your website home page! Frequently update with new products, seasonal displays, new offers and CTA's (Calls to Action) Simplify your web design. Less is more!
If you'd like help working on your business, please connect with one of our business advisors to book a meeting! firstname.lastname@example.org or 905.668.4949