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Larry Smith President & CEO |
Dear Dealer Partner:
The BarcaLounger brand continues to gain recognition, and momentum, as a reclining upholstery company, in addition to a reclining chair company.
And now, we're thrilled to announce that we are bringing the comfort and relaxation of functional indoor furniture to the outdoor living experience to include recline, swivel & glide.
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Pacific Shoreline
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At next month's High Point Market, we will be launching the BarcaLounger Outdoor Living collection.
"BOL" is the most comprehensive offering of motion upholstery to date for the outdoor room. Plus, it is the first major licensed collection of outdoor furniture by an interior motion furniture specialist with a national brand name.
If you haven't looked at us lately, you haven't seen the evolution of the brand, and how much more we have to offer
with the ability to deliver on what we promise.
Keep reading to find out more about the continued success of our 5-Star Comfort Collection as well as an update on our new series of instructional videos.
Visit Us In High Point:
IHFC - H633
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Barcalounger Outdoor Living Collection To Launch
At October Market.
 Offering five full collections, 50 furniture pieces and a 20-piece decorative pillow program, the BarcaLounger Outdoor Living (BOL) collection is the result of a North American and Global Licensing Agreement between BarcaLounger and outdoor furniture specialist Pacific Casual.
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Columbia
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"We're bringing a new level of functionality and comfort to the outdoor room," said Larry Smith, C.E.O. and president of Barcalounger, and Dale Boles, executive officer of California-based Pacific Casual.
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Westbrook
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BOL motion pieces include several reclining chairs, large swivel rocking lounge chairs, swivel host chairs and a sofa with left and right arm facing recliners. All recliners feature Leggett and Platt weather-proof outdoor mechanisms.
In addition, BOL is offering a 20-piece decorative pillow program with fringes and trims in 3 sizes, sold separately to give consumers a way to personalize their furnishings through mixing and matching pillows
At left, check out one of the many
BarcaLounger Outdoor Living
videos that will support the marketing efforts of our dealers.
See The BarcaLounger Outdoor Living Collection In High Point:
IHFC - H633
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The 5-Star Comfort Collection
Styles are in sleek modern designs
in neutral-colored leathers in the gray,
cream and taupe families, some with
exposed wood or metal.
FORM: The lines and styling make up the design
platform today's consumers want.
F
ASHION: The beautiful leather looks are distinctive; they do not resembe a conventional reclining chair.
FUNCTION: Swivel, glide, power recline and more.
The result = total relaxation.
highlighting the 5-Star Comfort Collection.
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BarcaLounger Videos Offer Sales Tool for Your Customers.
From power headrests to storage ottomans to USB charging ports to power buttons, the features and benefits of BarcaLounger's reclining chairs are spotlighted in a new video series now live on the website.
 Consumers can see for themselves all the functionality of the Cramer Modern Expressions recliner; the Lavon 5-Star Comfort Recliner; the Cinna Pedestal Recliner and the Ashebrooke Vintage Recliner.
At right is the Lavon 5-Star Comfort Recliner video.
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 We want you to love us, but now we want you to "Like" us.
Click here to like Barcalounger on Facebook.
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