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Differentiation and Positioning: What Does Your Business Stand For?
Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an effective marketing communications plan.
Read more from industry experts in these articles.
~ What Does Your Business Stand For?
~ A Differentiating Statement is at
the Heart of an Effective Marketing Communications Plan.
A Positioning Statement is an Expression of How Given Product, Service or B
fills a Particular Consumer Need in a Way that its Competitors Don't.
ow Can You Sell a Product or Service If You Can't Articulate Its Value?