Re: "The impact will be immense": How AI is reshaping the publishing industry

There are sooo many potential applications for AI in Publishing. Many fear it for misconceptions about robots taking over the world. What those bots are doing is uncovering things that a whole army of scouts and reporters couldn't uncover in such a timely, and thereby relevant manner. 

 

Do your standard due diligence for any new venture. Set your objectives, accomplish them and learn what you didn't know you didn't know if the process and on-going as only AI can highlight. Want to know what's trending, what to measure your message's impact, what to know what words resonate... the possibilities are endless, because, well, they are!

 

Excited about technology enhancing the human experience

(Submitted by a former publishing executive)

 

RE: Meredith's Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

God bless you, Bo.

I love that you're out there sharing your experience and wisdom. Your e-newsletters encourage me every day. It's like caffeine for publishing minds.

(Submitted by a circulation director)

 

Re: BoSacks Speaks Out: How the Newspaper Industry Killed Itself

Bo,I posted the why newspapers fail article in the Prodigy alumni group page and this was a response posted by Les Briney....with his permission to share outside the group...

 

"Having been responsible for getting newspapers to put content on Prodigy until the time I left in 1995, I was dealing with "Business Development Vice Presidents" or members of their staffs in The Palm Beach Post, The Atlanta Journal Constitution (our flagship), The LA Times, The Boston Globe and a few others.  They were all strapped for money and received only mild attention from the brass at their respective newspapers.  This article is incredibly close to reality at the time.  I attended some of those same meetings.  The newspapers were like ostriches with their heads in the sand.  The mind boggler to me, however, was Sears, that showed zero interest in putting the catalog online, even though J.C Penney was showing traction.  Sears, like the newspapers, could have owned their industries on the Internet had they gotten their heads out of the sand."

(Submitted by a Senior Publishing Sales Executive)

Re: BoSacks Speaks Out: How the Newspaper Industry Killed Itself

Bo  Great article. Very well written and a compelling story. After 45 years in the paper business, I try not to be like the main character in the story. Not always easy. 

(Submitted by a Senior Paper Person)

 

RE:  Our principal Problem is Principles 

Bo, I like your newsletters albeit a large percentage of the content is geared more to consumer. That said, many times within those there are pieces of thought and information that we can use in our thinking about our business.

 

Today's piece from Bob Hoffman,  Our principal Problem is Principles is great!

 

To quote, "What do we believe in now? Likeanomics, engagement, conversations, storytelling, and empowerment? These aren't principles. These are the tired clichés of a struggling industry."

 

Over the past years the self proclaimed industry geniuses in addition to continuing to proclaim, "print is dead" have added all of the things quoted by Bob Hoffman above and many more to come back to "CONTENT is King". Seriously! Now there is a (new?) concept we can all sink our teeth into today! Someone should notify the Journalism Schools quickly!

 

Speaking for B2B the time tested concept I have followed since day one in this business and continue preach (now semi retired and another story altogether) for our business is simple,  "Bringing buyer and seller together" . That is it! If we can bring buyer and seller together and prove it our job is done and the seller's job begins except in those models where we actually fulfill the order.

 

The way I see it is  "all R's" in the following order - Reach - Readership - Response - Revenue - Return and Respect. In short,  "Bringing buyer and seller together".

 

Or to put it in English and another way; "If the dog will not eat the dog food get different dog food!"

(Submitted by a B2B Publisher)